Soccer World Cup: Mexico and U.S underdog status bodes well for marketing
After Friday’s World Cup Finals Draw in Costa do Sauipe in Bahia (Brazil) sports marketers continue to look into ways to best leverage the mega event:
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After Friday’s World Cup Finals Draw in Costa do Sauipe in Bahia (Brazil) sports marketers continue to look into ways to best leverage the mega event:
Portada interviewed MetanNetwork’s CEO Mariano Tesler, on the development of programmatic purchase on the Latin America region. In this sense; Mariano said that “He expects LatAm to reach a 40% sale of digital advertising through RTB and the US by 2015.”
Portada interviewed MetanNetwork’s CEO Mariano Tesler, on the development of programmatic purchase on the Latin America region. In this sense; Mariano said that “He expects LatAm to reach a 40% sale of digital advertising through RTB and the US by 2015.”
What? Simulmedia, a targeted television advertising company, announced that it has closed a $25 million Series D round of funding led by new investor Valiant Capital. Why it matters: Companies
What? NewsCred is introducing the “Content Marketing Cloud”, the first end-to-end software for content workflow, sourcing, recommendations, publishing, distribution and analytics. Why it matters? As
24/7, WPP digital’s marketing technology subsidiary, has announced that it will acquire advertising solutions provider Crystal Semantics.
What? Critical Mass adds Jaime Escobar as General Manager of Latin American Operations. Why it matters: Critical Mass is an Omnicom digital agency that operates globally with
24/7, WPP Digital’s marketing technology subsidiary, has announced that it will acquire advertising solutions provider Crystal Semantics.