What? NewsCred is introducing the “Content Marketing Cloud”, the first end-to-end software for content workflow, sourcing, recommendations, publishing, distribution and analytics.
Why it matters? As advertisers push to buy native campaigns at scale, a tech infrastructure is starting to emerge to help advertisers display sponsored content across many sites.The new product will bring the processes involved in the creation of branded content and its amplification via native advertising networks, under one roof.
The Marketing and Media world is facing a new set of challenges with the growth of sponsored, also sometimes called native content. To be “native” an ad has to fit the look and feel of the publisher site and perhaps even its editorial tone. As advertisers push to buy native campaigns at scale, a tech infrastructure is starting to emerge to help advertisers display sponsored content across many sites.
Add in the systems needed to produce the content and one end up with a mess of “solutions” all working to solve similar problems with frustrating complexity. In trying to solve this issue, NewsCred,which holds the position as the only SaaS (Software as a Service) company providing brands with both cutting-edge enterprise software and quality content, has announced a new product that will bring the processes involved in the creation of branded content and its amplification via native advertising networks, under one roof. The system works as a sort of content exchange and members have a seat at it.
“Publishers that offer native solutions and brands that are looking for distribution finally have a tool to manage their end to end native advertising needs,” said NewsCred CEO Shafqat Islam. Islam recently noted that NewsCred’s social mission “is to drive as much revenue back to news & journalism as possible.”
Features of the Content Marketing Cloud include:
- Workflow, Planning & Asset Management
It allows marketers to plan their editorial calendar and workflow, collaborate with colleagues and freelancers, track approvals, scheduling and payments. Additionally, to organize and archive all of their owned, licensed and social assets, in one place through advanced asset management.
- Content Creation, Licensing & Recommendations
The Content Marketing Cloud’s powerful recommendations technology surfaces the most relevant content in real-time based on socially trending topics, a brand’s target audience and marketing goals. In addition, marketers gain exclusive access to millions of fully licensed articles, images and videos from over 4,000 publishers.
- Scheduled Publishing, Hosted Landing Pages & Microsites
The Content Marketing Cloud’s publishing tools allow marketers to publish to websites, blogs, RSS feeds or via a WordPress VIP plug-in. Brands can also create custom-designed, hosted landing pages and microsites.
- Social Sharing & Paid Amplification
It allows marketers to amplify their entire distribution strategy through social channels, including email marketing, LinkedIn, Facebook, Twitter, Google Adwords, Outbrain, Taboola, StumbleUpon and more.
- Advanced Analytics & Lead Generation
It allows marketers to measure content clicks, shares, social engagement and conversions, page views, unique visitors, time-on-site and bounce-rate. Additionally, marketers can track ROI through the software’s enhanced lead capturing analytics.
While NewsCred will not take a cut from media spend on its platform, it will gain from the fees it will charge for seats on its platform and access to licensed content on its network.
NewsCred, has currently 110 employees and claims Proctor & Gamble, Visa, Bank of America, The Hearst Corporation , Time Inc.,Qualcomm, Capgemini, Blue Cross Blue Shield, Sprint, Xerox, AIG, USA Today, Digital First Media and others as clients. The company has raised $20 million to date and has increased its’ revenues by 400% during year 2013.