Acxiom has sealed a multi-year deal with media agency Starcom MediaVest Group. This is Acxion’s first relationship with an agency in its 40-year history. Acxiom has historically worked with brands, retailers and other companies that use its data management, analytics and technology services.
Nexus/H has been chosen to supervise the global digital account of lager brand Miller Genuine Draft. It competed with launches of traditional holders such as Quirk, Mad River and Weapon7.
The social media analysis company “Topsy” has been bought by Apple under a US $ 200 million deal. This suggests that Apple is aiming to expand its influence in the social media scope.
Acxiom has sealed a multi-year deal with media agency Starcom MediaVest Group. This is Acxion’s first relationship with an agency in its 40-year history. Acxiom has historically worked with brands, retailers and other companies that use its data management, analytics and technology services.
Nexus/H has been chosen to supervise the global digital account of lager brand Miller Genuine Draft. It competed with launches of traditional holders such as Quirk, Mad River and Weapon7.
The social media analysis company “Topsy” has been bought by Apple under a US $ 200 million deal. This suggests that Apple is aiming to expand its influence in the social media scope.