What? Nexus/H has been chosen to supervise the global digital account of lager brand Miller Genuine Draft
Why it matters? Nexus will be supervising mainly Miller’s digital creative strategy, not to mention management of the brands social media which means operating at a global level.
Nexus/H has been chosen to supervise the global digital account of lager brand Miller Genuine Draft. It competed with launches of traditional holders such as Quirk, Mad River and Weapon7.
Nexus/H will work on Miller’s digital creative strategy, as well as management of the brands social media platforms, fan acquisition, online support for their DJ Magazine partnership, along with global digital activation and media planning and buying for the annual Miller Music Tour.
“The engagement will enable us to demonstrate the true value of having creative and media services within a sole agency and operating at a global level. From the moment we received the pitch brief it was clear that Miller Genuine Draft is a very exciting brand to be involved with strategically,” Said managing director of Nexus/H Tom Poynter.
“The brand and clients’ ambition to reach a very specific online audience through brave creative work and leading edge technology is very motivating and we’re extremely excited to start shaping that journey with them,” he added.
Source : M & M