comScore introduces product to reduce Ad Spend Waste
comScore announced the launch of a new product called Brand Survey Lift Pulse - BSL Pulse. The service allows for “In-Flight campaign optimization to improve targeting, maximize yield and reduce wasted Ad spend”, according to the company.
BSL is an integrated and accurate campaign branding effectiveness product which measures the breakthrough and impact of campaigns in real-time.
There is a growing need for real-time campaign effectiveness results that are truly actionable, meaning they provide not just quick insights but also meaningful metrics that enable course-correction in real-time
said Anne Hunter, Senior Vice President, Advertising Effectiveness at comScore.
BSL Pulse is currently available in 23 markets worldwide, with additional market rollouts occurring in the coming months.