AT&T’s unlikely T-Mobile purchase: Will America Movil jump in?

AT&T and T-Mobile’s corporate parent, Deutsche Telekom, acknowledged in an announcement last week  that the T-Mobile acquisition by AT&T is in trouble. The companies said they had withdrawn their application to the FCC to join their cell phone operations.

The unlikely transactions means that both AT&T and T-Mobile will continue to market their products and services separately to the Hispanic consumer. The U.S. Hispanic wireless market is very competed with major players AT&T, Verizon Wireless, T-Mobile, Sprint and Metro PCS all figuring among the top 20 Hispanic market advertisers.

Torrance, CA based Conill is T-Mobile’s Hispanic Advertising agency, while New York City based Media:edge buys media for AT&T in the Hispanic market. Together, AT&T and T-Mobile spend well over $160 million annually in Hispanic advertising. A merger would probably have decreased the combined ad spend (larger bargaining power, consolidation of products).

America Movil interested?
The New York Times today cites Berge Ayvazian, a telecommunications consultant as saying that “América Móvil in Mexico is a candidate to buy T-Mobile assets. America Movil has had its TracFone unit in the United States for many years. TracFone sells a flat-rate, prepaid service called Straight Talk, which has been rapidly adding subscribers in the United States.” America Movil is owned by Mexican entrepreneur Carlos Slim.  By acquiring T-Mobile, America Movil would extend its footprint to the U.S. .America Movil is the fourth largest wireless operator in the world. Its 215 million subscribers are in Latin America and the Caribbean including in Mexico, Brazil  Jamaica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Peru, Argentina, Uruguay, Chile, Paraguay, Puerto Rico, Colombia and Ecuador.  
America Movil’s Latin American-panregional advertising agency is MPG-Havas.

 


Trackback from your site.

Comments

  1. ... says:

    Hey hey, if America Movil start becoming more involved with US wireless, we might very well see the rise of some serious competition between the current big carrier bullies. The old ladies using tracfone’s SVC, and plans will definitely benfit, as will all the other budget minded peeps – I say bring on Carlos Slim, and let there be a bigger explosion in prepaid wireless 🙂

  2. ... says:

    Just last week, AT&T and America Movil outlined a strategic memorandum of understanding that calls for both companies to use each other’s communication networks. Under this agreement, AT&T will be able to use America Movil’s networks in 15 countries in Latin America, while America Movil would access AT&T’s global network infrastructure to provide Internet services to customers in the U.S. and elsewhere. The agreement also envisions the two companies collaborating to integrate the latest technologies into their respective networks.

    América Móvil is also the owner of TracFone, an MVNO that sells a flat-rate, prepaid service called Straight Talk, has been rapidly adding subscribers in the United States.in Mexico. The majority of TracFone’s subscribers currently ride on the GSM mobile networks of AT&T and T-Mobile USA.

    I believe that América Móvil is a logical candidate to buy a portion of T-Mobile USA’s assets, in a friendly transaction that would help AT&T secure approval of its merger proposal. America Movil could acquire the prepaid business, 2GSM/Edge network and associated 1900 MHz spectrum of T-Mobile USA, and remain a 3G/4G MVNO of AT&T in the future. The result would be a healthy facilities-based mobile operator that is growing throughout the Americas region and becoming a significant competitor with more than 10% share in the US market. And they certainly have the capital to invest in this deal.

  3. ... says:

    Hey hey, if America Movil start becoming more involved with US wireless, we might very well see the rise of some serious competition between the current big carrier bullies. The old ladies using tracfone’s SVC, and plans will definitely benfit, as will all the other budget minded peeps – I say bring on Carlos Slim, and let there be a bigger explosion in prepaid wireless 🙂

  4. ... says:

    Just last week, AT&T and America Movil outlined a strategic memorandum of understanding that calls for both companies to use each other’s communication networks. Under this agreement, AT&T will be able to use America Movil’s networks in 15 countries in Latin America, while America Movil would access AT&T’s global network infrastructure to provide Internet services to customers in the U.S. and elsewhere. The agreement also envisions the two companies collaborating to integrate the latest technologies into their respective networks.

    América Móvil is also the owner of TracFone, an MVNO that sells a flat-rate, prepaid service called Straight Talk, has been rapidly adding subscribers in the United States.in Mexico. The majority of TracFone’s subscribers currently ride on the GSM mobile networks of AT&T and T-Mobile USA.

    I believe that América Móvil is a logical candidate to buy a portion of T-Mobile USA’s assets, in a friendly transaction that would help AT&T secure approval of its merger proposal. America Movil could acquire the prepaid business, 2GSM/Edge network and associated 1900 MHz spectrum of T-Mobile USA, and remain a 3G/4G MVNO of AT&T in the future. The result would be a healthy facilities-based mobile operator that is growing throughout the Americas region and becoming a significant competitor with more than 10% share in the US market. And they certainly have the capital to invest in this deal.

  5. ... says:

    Hey hey, if America Movil start becoming more involved with US wireless, we might very well see the rise of some serious competition between the current big carrier bullies. The old ladies using tracfone’s SVC, and plans will definitely benfit, as will all the other budget minded peeps – I say bring on Carlos Slim, and let there be a bigger explosion in prepaid wireless 🙂

  6. ... says:

    Just last week, AT&T and America Movil outlined a strategic memorandum of understanding that calls for both companies to use each other’s communication networks. Under this agreement, AT&T will be able to use America Movil’s networks in 15 countries in Latin America, while America Movil would access AT&T’s global network infrastructure to provide Internet services to customers in the U.S. and elsewhere. The agreement also envisions the two companies collaborating to integrate the latest technologies into their respective networks.

    América Móvil is also the owner of TracFone, an MVNO that sells a flat-rate, prepaid service called Straight Talk, has been rapidly adding subscribers in the United States.in Mexico. The majority of TracFone’s subscribers currently ride on the GSM mobile networks of AT&T and T-Mobile USA.

    I believe that América Móvil is a logical candidate to buy a portion of T-Mobile USA’s assets, in a friendly transaction that would help AT&T secure approval of its merger proposal. America Movil could acquire the prepaid business, 2GSM/Edge network and associated 1900 MHz spectrum of T-Mobile USA, and remain a 3G/4G MVNO of AT&T in the future. The result would be a healthy facilities-based mobile operator that is growing throughout the Americas region and becoming a significant competitor with more than 10% share in the US market. And they certainly have the capital to invest in this deal.

  7. ... says:

    Hey hey, if America Movil start becoming more involved with US wireless, we might very well see the rise of some serious competition between the current big carrier bullies. The old ladies using tracfone’s SVC, and plans will definitely benfit, as will all the other budget minded peeps – I say bring on Carlos Slim, and let there be a bigger explosion in prepaid wireless 🙂

  8. ... says:

    Just last week, AT&T and America Movil outlined a strategic memorandum of understanding that calls for both companies to use each other’s communication networks. Under this agreement, AT&T will be able to use America Movil’s networks in 15 countries in Latin America, while America Movil would access AT&T’s global network infrastructure to provide Internet services to customers in the U.S. and elsewhere. The agreement also envisions the two companies collaborating to integrate the latest technologies into their respective networks.

    América Móvil is also the owner of TracFone, an MVNO that sells a flat-rate, prepaid service called Straight Talk, has been rapidly adding subscribers in the United States.in Mexico. The majority of TracFone’s subscribers currently ride on the GSM mobile networks of AT&T and T-Mobile USA.

    I believe that América Móvil is a logical candidate to buy a portion of T-Mobile USA’s assets, in a friendly transaction that would help AT&T secure approval of its merger proposal. America Movil could acquire the prepaid business, 2GSM/Edge network and associated 1900 MHz spectrum of T-Mobile USA, and remain a 3G/4G MVNO of AT&T in the future. The result would be a healthy facilities-based mobile operator that is growing throughout the Americas region and becoming a significant competitor with more than 10% share in the US market. And they certainly have the capital to invest in this deal.

  9. ... says:

    Hey hey, if America Movil start becoming more involved with US wireless, we might very well see the rise of some serious competition between the current big carrier bullies. The old ladies using tracfone’s SVC, and plans will definitely benfit, as will all the other budget minded peeps – I say bring on Carlos Slim, and let there be a bigger explosion in prepaid wireless 🙂

  10. ... says:

    Just last week, AT&T and America Movil outlined a strategic memorandum of understanding that calls for both companies to use each other’s communication networks. Under this agreement, AT&T will be able to use America Movil’s networks in 15 countries in Latin America, while America Movil would access AT&T’s global network infrastructure to provide Internet services to customers in the U.S. and elsewhere. The agreement also envisions the two companies collaborating to integrate the latest technologies into their respective networks.

    América Móvil is also the owner of TracFone, an MVNO that sells a flat-rate, prepaid service called Straight Talk, has been rapidly adding subscribers in the United States.in Mexico. The majority of TracFone’s subscribers currently ride on the GSM mobile networks of AT&T and T-Mobile USA.

    I believe that América Móvil is a logical candidate to buy a portion of T-Mobile USA’s assets, in a friendly transaction that would help AT&T secure approval of its merger proposal. America Movil could acquire the prepaid business, 2GSM/Edge network and associated 1900 MHz spectrum of T-Mobile USA, and remain a 3G/4G MVNO of AT&T in the future. The result would be a healthy facilities-based mobile operator that is growing throughout the Americas region and becoming a significant competitor with more than 10% share in the US market. And they certainly have the capital to invest in this deal.

  11. ... says:

    Hey hey, if America Movil start becoming more involved with US wireless, we might very well see the rise of some serious competition between the current big carrier bullies. The old ladies using tracfone’s SVC, and plans will definitely benfit, as will all the other budget minded peeps – I say bring on Carlos Slim, and let there be a bigger explosion in prepaid wireless 🙂

  12. ... says:

    Just last week, AT&T and America Movil outlined a strategic memorandum of understanding that calls for both companies to use each other’s communication networks. Under this agreement, AT&T will be able to use America Movil’s networks in 15 countries in Latin America, while America Movil would access AT&T’s global network infrastructure to provide Internet services to customers in the U.S. and elsewhere. The agreement also envisions the two companies collaborating to integrate the latest technologies into their respective networks.

    América Móvil is also the owner of TracFone, an MVNO that sells a flat-rate, prepaid service called Straight Talk, has been rapidly adding subscribers in the United States.in Mexico. The majority of TracFone’s subscribers currently ride on the GSM mobile networks of AT&T and T-Mobile USA.

    I believe that América Móvil is a logical candidate to buy a portion of T-Mobile USA’s assets, in a friendly transaction that would help AT&T secure approval of its merger proposal. America Movil could acquire the prepaid business, 2GSM/Edge network and associated 1900 MHz spectrum of T-Mobile USA, and remain a 3G/4G MVNO of AT&T in the future. The result would be a healthy facilities-based mobile operator that is growing throughout the Americas region and becoming a significant competitor with more than 10% share in the US market. And they certainly have the capital to invest in this deal.

  13. ... says:

    Hey hey, if America Movil start becoming more involved with US wireless, we might very well see the rise of some serious competition between the current big carrier bullies. The old ladies using tracfone’s SVC, and plans will definitely benfit, as will all the other budget minded peeps – I say bring on Carlos Slim, and let there be a bigger explosion in prepaid wireless 🙂

  14. ... says:

    Just last week, AT&T and America Movil outlined a strategic memorandum of understanding that calls for both companies to use each other’s communication networks. Under this agreement, AT&T will be able to use America Movil’s networks in 15 countries in Latin America, while America Movil would access AT&T’s global network infrastructure to provide Internet services to customers in the U.S. and elsewhere. The agreement also envisions the two companies collaborating to integrate the latest technologies into their respective networks.

    América Móvil is also the owner of TracFone, an MVNO that sells a flat-rate, prepaid service called Straight Talk, has been rapidly adding subscribers in the United States.in Mexico. The majority of TracFone’s subscribers currently ride on the GSM mobile networks of AT&T and T-Mobile USA.

    I believe that América Móvil is a logical candidate to buy a portion of T-Mobile USA’s assets, in a friendly transaction that would help AT&T secure approval of its merger proposal. America Movil could acquire the prepaid business, 2GSM/Edge network and associated 1900 MHz spectrum of T-Mobile USA, and remain a 3G/4G MVNO of AT&T in the future. The result would be a healthy facilities-based mobile operator that is growing throughout the Americas region and becoming a significant competitor with more than 10% share in the US market. And they certainly have the capital to invest in this deal.

MORE FROM PORTADA


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.