Portada Quick Hits: Hispanic TV Upfronts, Financing Hispanic Start Ups, Brazil on Fire

» It’s TV Upfront week in NYC and Hispanic TV is very much talked about.

Interestingly major media outlets are picking up what the Hispanic networks are coming up with. One interesting trend pointed out by The New York Times is how original productions and acquisitions will increase in the lineup of the networks. Viacom’s MTV Tr3s will beef up programming in an effort to attract more advertising as will shows that teenagers and parents can watch together. Music and music videos will remain the major part of the channel’s lineup — about 70 percent, as before — but original productions and acquisitions will increase.

Meanwhile, the Times also reports that Telemundo, the Spanish language broadcast network is not waiting until the 2010-11 season starts in September to offer its viewers something new. Beginning on Monday, Telemundo will be all telenovelas in prime time, replacing a game show that has been running from 7 to 8 p.m. with a Spanish-language version of the ABC series “Grey’s Anatomy.”

» Bloomberg/BusinessWeek reports, that Wells Fargo & Co. has provided a line of credit to Nexxo Financial to fund its working capital needs. Nexxo provides self-serve kiosks that allow customers to send money to Latin America and Mexico. The kiosks are located in Hispanic grocers and convenience stores in California, Texas and several other states. Terms of the deal were not disclosed.

»The Brazilian Media and Advertising sector is on fire. We reported that Thomson Reuters just bought Brazilian legal publisher Revista dos Tribunais. Thomson said that the legal profession is growing in Brazil. 

Only yesterday digital media agency Razorfish announced that it opened an office in Sao Paulo. According to a Razorfish, “by almost any measure, Brazilians are the most digital people on the planet.” Razorfish is not the only major agency betting on the growth of the Brazilian digital media sector. WPP announced last week that it bought two Brazilian online agencies - digital marketer Midia Digital and search marketing house I-Cherry.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.