Portada Quick Hits: Hispanic TV Upfronts, Financing Hispanic Start Ups, Brazil on Fire
» It’s TV Upfront week in NYC and Hispanic TV is very much talked about.
Interestingly major media outlets are picking up what the Hispanic networks are coming up with. One interesting trend pointed out by The New York Times is how original productions and acquisitions will increase in the lineup of the networks. Viacom’s MTV Tr3s will beef up programming in an effort to attract more advertising as will shows that teenagers and parents can watch together. Music and music videos will remain the major part of the channel’s lineup — about 70 percent, as before — but original productions and acquisitions will increase.
Meanwhile, the Times also reports that Telemundo, the Spanish language broadcast network is not waiting until the 2010-11 season starts in September to offer its viewers something new. Beginning on Monday, Telemundo will be all telenovelas in prime time, replacing a game show that has been running from 7 to 8 p.m. with a Spanish-language version of the ABC series “Grey’s Anatomy.”
» Bloomberg/BusinessWeek reports, that Wells Fargo & Co. has provided a line of credit to Nexxo Financial to fund its working capital needs. Nexxo provides self-serve kiosks that allow customers to send money to Latin America and Mexico. The kiosks are located in Hispanic grocers and convenience stores in California, Texas and several other states. Terms of the deal were not disclosed.
»The Brazilian Media and Advertising sector is on fire. We reported that Thomson Reuters just bought Brazilian legal publisher Revista dos Tribunais. Thomson said that the legal profession is growing in Brazil.
Only yesterday digital media agency Razorfish announced that it opened an office in Sao Paulo. According to a Razorfish, “by almost any measure, Brazilians are the most digital people on the planet.” Razorfish is not the only major agency betting on the growth of the Brazilian digital media sector. WPP announced last week that it bought two Brazilian online agencies - digital marketer Midia Digital and search marketing house I-Cherry.
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