The Spanish-dominant portion of the Hispanic online advertising market is growing the most. This is mostly due to the fact that Spanish-dominant Hispanics tend to be late Internet adopters, while most bilinguals and English-dominant Hispanics are online already.
Alicia Morga, CEO and Founder of Consorte Media, recently told Portada that the annual growth rate in the online advertising market targeting Spanish-dominant Hispanics may be higher than 50%. “About a third of Hispanic online Expenditures target the Spanish-dominant sector but this subsector is growing the most," she said.
Morga noted that publishers should particularly try to put as much Spanish-language content online. She also said that some categories in some niches are more sought after than others. Niche content tends to work well, particularly Spanish-language content for parents.
What Online Advertising will Cost You
|
Type of Ad |
CPM (cost per thousand) |
|
Online Banner |
$15.20 |
|
|
$10-15 |
|
Text Messaging |
$10-12 |
|
Video (Pre or Post) |
$35 |
|
Online Banner at Niche site (e.g. Premium Parenting Website ) |
$20 |
Source: Portada Survey
