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March 24, 2008

Changing Places

Felicia Pucci{Estee Marketing}, Graciela Eleta de Cache{Univision}, Jose Santiago{Fox Sports World en Espanol}

The Global Newsstand

Online publishing, distribution and retail services company Zinio announces new initiatives that will distribute niche content—such as Hispanic interest publications—to every corner of the globe.

A Call Away

New MIT Project sheds light on NYC-LatAm connection through analysis of telecommunications patterns. Implications for micro-targeted Hispanic marketing campaigns.

Maybelline/Garnier’s Hispanic Advertising/Marketing Strategy

What is in store for this large Hispanic magazine advertiser? Is there a digital advertising expansion in the offing? Daniel Villarroel, Director, Multi-Ethnic Marketing, Maybelline New York Garnier and Ilia Leon VP/Director of ZO Multicultural ZenithOptimedia talk to Portada.