The United States Tennis Association is starting a campaign targeting Hispanics this year. Print media buying has an important role in USTA's advertising strategy.
It will advertise in ESPN Deportes and Sports Illustrated Latino.
Miami-based Abece is USTA's Hispanic advertising agency. Abece also recently won the accounts of Advance America, a salary cash-advance service, and Firehouse Sub, a fast food retailer.
Learn about Fabiola Torres’s new position as Global Chief Marketing Officer at Gap and other essential appointments.
How live sports broadcasts and digital, social, and event activations will be critical to the campaign’s success.
Betterware de Mexico, State Farm, Casey’s, Verizon…and more brands targeting the U.S consumer right now.
Lauren Scarpati joins Pfizer, bringing digital health marketing expertise. Explore more recent appointments.
