Printing in Latin America-Keeping the Quality, Cutting the Costs
As publishing companies look for new ways to cut costs while maintaining quality, some are discovering the advantages of printing in Latin America.
As publishing companies look for new ways to cut costs while maintaining quality, some are discovering the advantages of printing in Latin America.
Therese Mulvey, Isis Gonzalez, Marla Skiko, Nancy Rosado.
U.S. Hispanic news and opinion monitoring service LatinClips announced that it will launch “TrueVal”, an ad equivalency tool, in partnership with Papel Media.
La Voz de Houston (weekly, circ. 100,000, Spanish) will relaunch August 3rd with a new look and expanded editorial.
Voy Communications, Fernando Espuelas’ Hispanic entertainment company, will expand its advertising and direct marketing campaign.
Foley’s , the Houston based retailer, is looking to increase its market share among Hispanics and is envisaging more print advertising in Texas.
Therese Mulvey, Isis Gonzalez, Marla Skiko, Nancy Rosado.