Contexto-Latino launches free content service
This June, Hispanic PR Wire and Metro Creative Graphics and Editorial Services will launch a new company called ConTexto Latino Inc., with offices in Miami and New York. The company will provide free editorial content, graphics, and creative advertising to Spanish-language publications. Subjects will range from home improvement (“Mejoras del hogar para la primavera”) to weddings (“Novias”). Revenues will come from public relations agencies who pay ConTexto Latino to get the content published. These PR agencies also help to produce the content. Metro Creative Graphics and Editorial Services has provided a similar service to the mainstream-English market for the past 90 years.
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