We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.
Back in September, the WSJ reported in an article that Facebook admitted to overestimating the average viewing time for video on its ad platform (WSJ article link). This was not a surprise as many in the industry suspected this was the case. But the WSJ created immediate reaction across major media firms and advertisers.
Marketing and strategy professional Daniel Villarroel talks about the differences between “multicultural marketing” and what today is known as “demographic targeting.”
Martha Montoya, Publisher award winner at El Mundo Newspaper & Creator of Los Kitos.
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting
Luiz G. Duarte, Ph.D. – “Even the savviest executives would be excused for not having a complete grasp on the various media trends of the region”
Ismalis Mendoza, Principal Consultant for Maldonado Interactive Consultants reflects in the below Thought Leadership column on why a professional career has to be nurtured like an important relationship. Mendoza tells readers to ask themselves four key questions to know if they are at the right place in their careers.
Lee Vann is the founder and CEO of hispanic digital agency Captura Group
Kim Xrossing, a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City suggests that as Millennials have the consumer culture engraved in their brain, they always want the next best thing and the, so to say, “coolest” trend out there. They do the most talking and spread the most buzz around town. That’s why it’s a pretty big deal to lure in Millennials for your brand especially when they are the largest age group in Latin America, according to a report from Tendencias Digitales released in March 2014.
Damián Molina is Chief Revenue officer and Marketing Manager at Taringa!
Damián Molina is Chief Revenue officer and Marketing Manager at Taringa!
Patrizio Zanatta, Managing Director, Latin America at Rubicon Project.
Last week Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed ways through which marketers can leverage their presence in Twitter and Snapchat.
In the first of two Thought Leadership Articles, Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research, explores the dynamic development of Social Media
As cultural trends shift, so too do the devices and means of getting a message broadcast in the most effective channels, says David Santana Art Director at Deep Focus, a company that defines itself as a “Modern Global Marketing Agency”.
Lee Vann is the founder and CEO of hispanic digital agency Captura Group. Recently Portada asked a question that has been on the minds of content marketers everywhere:
Julie Diaz-Asper is Founding Partner & CEO at Social Lens Research. Multicultural marketers have started shifting their ad dollars to mobile marketing. Given that Hispanics
Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. Social media has been around for a while now and you are working