Tag

WhatsApp

Browsing

What: Whatsapp has launched a separate app, meant to help small businesses to connect better with clients.
Why it matters: According to Forbes Mexico, 82% of Mexican small businesses using WhatsApp agree that the app helps them to communicate with clients, while 65% percent think it contributes to their business’ growth. For now, the app is available only in the US, Mexico, the UK, Italy, and Indonesia.

“WhatsApp was built for people and we want to improve the business experience,” posted the company on its blog when they announced the new app launch. “For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.”

The app was designed with several tools in mind, to help companies and users interact easily. Business profiles, automatic messages, and statistics are some of the features included, and it is already available to download for free on android devices.

 

 

 

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

By Portada Editorial

U.S./U.S.-Hispanic Markets

LIVEINTENT ACQUIRES DATA ONBOARDER. LiveIntent, a LiveIntentweb platform that offers full-service e-mail advertising services for marketers and publishers, announced the acquisition of the Danish Startup Mojn. Mojn, founded in 2009, is a company that onboards client data across channels without Personally Identifiable Information (PII). LiveIntent CEO and Founder Matt Keiser said that “Mojn is years ahead of the rest of the market when it comes to an EU compliant solution for marketing to people, not pixels, without PII. In short, it provides more ways to programmatically connect brands to our 117 mm monthly unique people. For instance, the No Identity Graph will allow LiveIntent to work more effectively with cross-channel and cross-device DSPs like MediaMath, Tapad and Criteo that support persistent IDs. In June LiveIntent raised US $32.5 million in new funding from private-equity firm FTV Capital, with participation from past investors including Battery Ventures, First Round Capital and Shasta Ventures.

gILLETTEA GILLETTE MINI-GAME. Gameloft Advertising Solutions and Gillette have partnered to promote the Gillette Fusion ProGlide with Flexball Technology through an innovative advertising format: the mini-game. Integrated within Gameloft’s games, this mini-game represents an original way of immersing oneself in the world of Gillette. Players will have 30 seconds to smash the most bricks possible using a ball, all by moving Gillette’s latest Fusion ProGlide Flexball to the left or right – much like the responsiveness of the real razor itself. “Thanks to our creative abilities, we were able to develop a mini-game that fits within the world of Gillette, all while offering our players a fun way to discover the brand,” said François Munck, Director of Business Development at Gameloft.

 

ZOOMIN.TV NOW DOES ZOOM.IN ARTICLES! Netherland’s based MCN, Zoomin.TV is introducing Zoom.In.Articles, a new product which allows users view videos next to articles on the partner publishers websites. Zoomin.TV guarantees 100% of viewability. The MCN has partnered with advertiser Turismo de Cuba for the launch of the new product.

YuMe_Logo235x118YUME ADDS TO MULTISCREEN VIDEO OFFERING:
YuMe, a the global audience technology company powered by data-driven insights and multi-screen expertise, announced an enhanced version of its programmatic publisher monetization platform offering, YuMe for Publishers (YFP). YuMe’s supply-side platform (SSP), YFP, enables publishers to monetize multi-screen inventory through a variety of sales channels, including open auction (RTB), private marketplace (PMP) and direct sales, all facilitated through intuitive workflows within an all-new user interface.

LatAm Markets

WHATS APP BANNED FOR 48 HOURS IN BRAZIL: A Brazilian court yesterday ordered telecommunications providers to block all access to the WhatsApp phone-messaging application for 48 hours throughout Brazil, Latin America’s largest country, the Folha de S.Paulo newspaper said in an online report on Wednesday.
Sinditelbrasil, a Brazilian phone company association, said the blockade of the popular text message and Internet voice telephone service for smartphones would go into effect at midnight (0200 GMT Thursday).Brazilian phone companies have sought and failed to get the government to limit use of free voice-over-Internet (VOIP) services offered through WhatsApp, controlled by Facebook Inc . The phone companies say that the free WhatsApp calls undermine their own phone services.

imagesFACEBOOK INTRODUCES INSTANT ARTICLES IN LATIN AMERICA: Facebook’s Instant Articles is now available for iOS devices in Latin America. Over 40 outlets in Brazil, Argentina, Chile, Colombia, Mexico and Puerto Rico will use the platform for popular publications. In Argentina they are La Nacion, Bola VIP, Ciudad, Clarín, Diario Uno (Mendoza),El Trece, iMujer, Infobae, Pasión Fútbol, TKM, TN and TYC Sports. In Brazil AdoroCinema, Bolsa de Mulher, Capricho, Catraca Livre, Esporte Interativo, Estadão, Exame, G1, The Huffington Post Brazil, MdeMulher, R7, Veja, Veja São Paulo. In Chile, 24horas.cl, El ciudadano, La Tercera, Radio BioBio, Tele13, UPSOCL. In Colombia, El Espectador and El Tiempo. In Mexico Aristegui Noticias, Azteca Noticias, Cultura Colectiva, iMujer and SDP Noticias. In Peru America TV, Diario Correo and El Comercio. Finally, in Puerto Rico, El Nuevo Dia and Primera Hora. In the U.S. Hispanic market, the only two media groups included in Facebook Instant Articles are Univision and Telemundo. Publishers can keep 100% of the revenue if they sell the ads, and Facebook gets its standard 30% cut if it sells the ad. People browsing Facebook in its mobile app can see the entire article within Facebook’s app, with formatting very similar to that on the publisher’s website. (Related Article: Will Ad Money Follow News to Social Media?)

NEW SMART AD SERVER-MEDIAMATH OFFERING. Premium Ad-serving Company Smart AdServer, which has a substantial presence in Latin America and MediaMath announced that they’ll offer “In-App”, a new rich media and deals management tool. Through the MediaMath OPEN platform clients will have access to premium inventory across display, mobile and mobile apps, and will be able to deliver rich media ads programmatically. They will also have some options as to how they buy whether from direct deals, private auctions or guaranteed deals.

GRUPO ABRIL SIGNS PROGRAMMATIC DEAL WITH GOOGLE.Brazilian media company Abril Group, the Pay-TV operator as well as owner of publisher Editora Abril (Veja, Exame, InStyle, Cosmopolita etc.). In a release, the company announced that the partnership will enable projects based on audience data and a new portfolio using automated trading. As a result of the agreement, Abril will be able to offer real-time billboard format for desktop and a fixed top banner for mobile, used with Google’s Programmatic Guaranteed. The deal includes preferred deals, and both open and private auctions. Abril Group will also adopt Google’s Accelerated Mobile Pages, an open-sourced initiative that creates fast-loading webpages.

“PROGRAMATICO LOPEZ” HAS ADVICE FOR YOU! Portada’s new character “Programático López” has put out a Guide on the Latin American Advertising Ecosystem in Spanish. Download the Guide here!

 

What: Facebook  buys Instant Messaging Services WhatsApp for US $19 billion in cash and stock.
Why it matters: WhatsApp is a wildly popular mobile messaging services in many parts of the world, particularly in the U.S. Hispanic market, Latin America and Spain, where its users often use  the verb “guatsapear” to refer to the action of communicating through the application.  WhatsApp has more than 450 million user. With the purchase Facebook considerably expands its clout in the all-important mobile media sector. In addition, Facebook snaps a very significant asset from competitor Google who is trying  to expand in the  mobile space.  WhatsApp is a service free of advertising. A WhatsApp founder said that the service will continue to operate without advertising.

Facebook - WhatsApp -Social Networking giant Facebook announced the acquisition of the instant messaging app WhatsApp for US $ 19 billion, according to information submitted to the Security and Exchange Commission (SEC). The purchase will be financed with a partial payment in cash as well as shares of the social network. According to the Associated Press, Facebook has announced that it will pay US $12 million in shares and about US$ 4 million in cash for WhatsApp. In addition, the transaction includes US $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees over four years.

WhatsApp now lets users send photos, videos, and audio messages, as well as share their location using their phone’s built-in GPS. It also supports group chats, something SMS messages were never able to do, and lets users broadcast important messages to huge lists of contacts – though it’s up to them to define what qualifies as important.

The social network, which turned 10 earlier this month, said it would keep WhatsApp, with its’ 45o million users base, as a separate service, as it did with Instagram.

Will WhatsApp now carry advertising?

WhatsApp, an application available for iOS, Blackberry, Windows Phone, Android and Symbian, was founded by the Ukrainian Jan Koum and NorthAmerican Brian Acton, who worked together in Yahoo! for more than 20 years before becoming independent. The startup was released in 2009 in Silicon Valley (California), before smartphones boom. Nowadays,it is competing against messaging line and WeChat.Koum is the CEO of the firm, which last December recorded 7 million inbox messages and 11.000 outbox messages in just one day. The communication service has more than 450 million monthly active users worldwide and over 320 million daily active users.

The application’s co-founders have a principle of avoiding advertising in the messaging service, WhatsApp official site highlighted. “We know we could do what most people try to avoid each day, that is to avoid publicity,” says the site.

Nobody wakes up excited to see more advertising and certainly no one goes to bed thinking of the ads that will see tomorrow. We know that people go to bed thinking about who has sent messages that day.

90% of Facebook sales come from ads. Last fall, Mark Zuckerberg’s social network placed advertisements in the Instagram service, acquired in 2012.

Zuckerberg’s excitement

Mark Zuckerberg, the founder of the popular social network, expressed his excitement about the acquisition through his Facebook account:“I’m excited to announce that we’ve agreed to acquire WhatsApp and that their entire team will be joining us at Facebook. Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want. WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day.

WhatsApp is a simple, fast and reliable mobile messaging service that is used by over 450 million people on every major mobile platform. More than 1 million people sign up for WhatsApp every day and it is on its way to connecting one billion people. More and more people rely on WhatsApp to communicate with all of their contacts every day,” Zuckerberg said. “WhatsApp will continue to operate independently within Facebook. The product roadmap will remain unchanged and the team is going to stay in Mountain View. Over the next few years, we’re going to work hard to help WhatsApp grow and connect the whole world. We also expect that WhatsApp will add to our efforts forInternet.org, our partnership to make basic internet services affordable for everyone.

WhatsApp will complement our existing chat and messaging services to provide new tools for our community.I’m looking forward to what Facebook and WhatsApp can do together. I know that we both share the vision of making the world more open and connected.” He added.

Update

Brian Acton Brian, one of the founders, has just published in the Whatsapp blog that the company will continue providing the service without advertising and it will remain unchanged for users.

Latin America

According to Jana Mobile , 63% of instant messaging users in Brazil also use WhatsApp and 78% of users in Mexico do too.

What: Facebook  buys Instant Messaging Services WhatsApp for US $19 billion in cash and stock.
Why it matters: WhatsApp is a wildly popular mobile messaging services in many parts of the world, particularly in the U.S. Hispanic market, Latin America and Spain, where its users often use  the verb “guatsapear” to refer to the action of communicating through the application.  WhatsApp has more than 450 million user. With the purchase Facebook considerably expands its clout in the all-important mobile media sector. In addition, Facebook snaps a very significant asset from competitor Google who is trying  to expand in the  mobile space.  WhatsApp is a service free of advertising. A WhatsApp founder said that the service will continue to operate without advertising.

Facebook - WhatsApp -Social Networking giant Facebook announced the acquisition of the instant messaging app WhatsApp for US $ 19 billion, according to information submitted to the Security and Exchange Commission (SEC). The purchase will be financed with a partial payment in cash as well as shares of the social network. According to the Associated Press, Facebook has announced that it will pay US $12 million in shares and about US$ 4 million in cash for WhatsApp. In addition, the transaction includes US $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees over four years.

WhatsApp now lets users send photos, videos, and audio messages, as well as share their location using their phone’s built-in GPS. It also supports group chats, something SMS messages were never able to do, and lets users broadcast important messages to huge lists of contacts – though it’s up to them to define what qualifies as important.

The social network, which turned 10 earlier this month, said it would keep WhatsApp, with its’ 45o million users base, as a separate service, as it did with Instagram.

Will WhatsApp now carry advertising?

WhatsApp, an application available for iOS, Blackberry, Windows Phone, Android and Symbian, was founded by the Ukrainian Jan Koum and NorthAmerican Brian Acton, who worked together in Yahoo! for more than 20 years before becoming independent. The startup was released in 2009 in Silicon Valley (California), before smartphones boom. Nowadays,it is competing against messaging line and WeChat.Koum is the CEO of the firm, which last December recorded 7 million inbox messages and 11.000 outbox messages in just one day. The communication service has more than 450 million monthly active users worldwide and over 320 million daily active users.

The application’s co-founders have a principle of avoiding advertising in the messaging service, WhatsApp official site highlighted. “We know we could do what most people try to avoid each day, that is to avoid publicity,” says the site.

Nobody wakes up excited to see more advertising and certainly no one goes to bed thinking of the ads that will see tomorrow. We know that people go to bed thinking about who has sent messages that day.

90% of Facebook sales come from ads. Last fall, Mark Zuckerberg’s social network placed advertisements in the Instagram service, acquired in 2012.

Zuckerberg’s excitement

Mark Zuckerberg, the founder of the popular social network, expressed his excitement about the acquisition through his Facebook account:“I’m excited to announce that we’ve agreed to acquire WhatsApp and that their entire team will be joining us at Facebook. Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want. WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day.

WhatsApp is a simple, fast and reliable mobile messaging service that is used by over 450 million people on every major mobile platform. More than 1 million people sign up for WhatsApp every day and it is on its way to connecting one billion people. More and more people rely on WhatsApp to communicate with all of their contacts every day,” Zuckerberg said. “WhatsApp will continue to operate independently within Facebook. The product roadmap will remain unchanged and the team is going to stay in Mountain View. Over the next few years, we’re going to work hard to help WhatsApp grow and connect the whole world. We also expect that WhatsApp will add to our efforts forInternet.org, our partnership to make basic internet services affordable for everyone.

WhatsApp will complement our existing chat and messaging services to provide new tools for our community.I’m looking forward to what Facebook and WhatsApp can do together. I know that we both share the vision of making the world more open and connected.” He added.

Update

Brian Acton Brian, one of the founders, has just published in the Whatsapp blog that the company will continue providing the service without advertising and it will remain unchanged for users.

whatsappWhatsApp has announced its 250 million monthly active users, according to The Wall Street Journal.

WhatsApp launched 4 years ago and spends no money marketing itself. WhatsApp thinks the big reason of the popularity of their app is that they allow their users to message one another without paying high fees for text messages. The App is available for the iPhone, Android devices, BlackBerry and Windows Phone among others.

“WhatsApp’s growth is of concern to many other companies. That includes telecom carriers that make huge profits billing for text messages as well as Facebook FB -2.49% whose traffic relies in part on users trading messages with one another”, said The Wall Street Journal in the article.

WhatsApp has announced its 250 million monthly active users, according to The Wall Street Journal.

whatsappWhatsApp launched 4 years ago and spends no money marketing itself. According to WhatsApp, the main  reason for the popularity of the app is that it allows its  users to message one another without paying high fees for text messages. The App is available for iPhone, Android devices, BlackBerry and Windows Phones.

“WhatsApp’s growth is of concern to many other companies. This includes telecom carriers that make huge profits billing for text messages as well as Facebook FB -2.49% whose traffic relies in part on users trading messages with one another”, the The Wall Street Journal noted.

WhatsApp processes more than 18 billion messages per day and is bigger than Twitter, claims company co-founder and CEO Jan Koum. However, the mobile messaging app has no plans to market its platform through advertising.

“We have an anti-advertising policy and we’re proud of it. Who likes to see ads? We are so bombarded by ads in our daily life that we feel that smartphones are not the place for them,” said Koum.

“Our phones are so closely connected to us, to our lives. Putting advertising on this kind of device is a bad idea. No one wants to be interrupted with ads when they are talking or chatting with their loved ones.”

The executive shared his thoughts during an online conference on Tuesday that was followed in several cities. The conference was organized by All Things D, in New York, and streamed by D: Dive Into Mobile.

Koum admitted that the company does have a strategy to earn more revenue, but he insisted it bypasses the advertising market. As the number of people with access to an Internet-connected phone increases, it will become “extremely easy to monetize the application,” he said.

“We are looking at a world that will have billions of phones. And once that happens, it will become extremely easy to gain financial benefit. But a lot more people need to join the smartphone revolution and a larger number will need to buy more goods via their phones,” he added.

WhatsApp currently offers SMS service at a cost of $0.99 cents beginning with the second year of use, since the first year is free (with subscription depending on the OS). The app allows users to exchange unlimited messages without having to pay for SMS.
“We want a great product and a great experience for the user,” said Koum.

“WhatsApp is now bigger than Twitter, which claims to have 200 million monthly active users. We are processing eight billion incoming messages and 12 billion outgoing messages,” said Koum during the online conference, which was also attended by Google and Facebook executives.

The application, which was launched in 2009, seems to have no boundaries thanks to its immediacy, scope, and almost-free format. It’s no wonder that companies such as Google and Facebook have openly expressed their interest in buying the company, but WhatsApp has said it is not in any talks to sell.

Translated by Candice Carmel

WhatsApp processes more than 18 billion messages per day and is bigger than Twitter, claims company co-founder and CEO Jan Koum. However, the mobile messaging app has no plans to market its platform through advertising.

“We have an anti-advertising policy and we’re proud of it. Who likes to see ads? We are so bombarded by ads in our daily life that we feel that smartphones are not the place for them,” said Koum.

“Our phones are so closely connected to us, to our lives. Putting advertising on this kind of device is a bad idea. No one wants to be interrupted with ads when they are talking or chatting with their loved ones.”

The executive shared his thoughts during an online conference on Tuesday that was followed in several cities. The conference was organized by All Things D, in New York, and streamed by D: Dive Into Mobile.

Koum admitted that the company does have a strategy to earn more revenue, but he insisted it bypasses the advertising market. As the number of people with access to an Internet-connected phone increases, it will become “extremely easy to monetize the application,” he said.

“We are looking at a world that will have billions of phones. And once that happens, it will become extremely easy to gain financial benefit. But a lot more people need to join the smartphone revolution and a larger number will need to buy more goods via their phones,” he added.

WhatsApp currently offers SMS service at a cost of $0.99 cents beginning with the second year of use, since the first year is free (with subscription depending on the OS). The app allows users to exchange unlimited messages without having to pay for SMS.
“We want a great product and a great experience for the user,” said Koum.

“WhatsApp is now bigger than Twitter, which claims to have 200 million monthly active users. We are processing eight billion incoming messages and 12 billion outgoing messages,” said Koum during the online conference, which was also attended by Google and Facebook executives.

The application, which was launched in 2009, seems to have no boundaries thanks to its immediacy, scope, and almost-free format. It’s no wonder that companies such as Google and Facebook have openly expressed their interest in buying the company, but WhatsApp has said it is not in any talks to sell.

Translated by Candice Carmel