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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Two-time Pulitzer Prize-winning reporter, Clifford J. Levy, will be the next metropolitan editor of The New York Times. Levy has served as a deputy managing editor since 2016 and this will be his first time running one of the paper’s news desks.

 

 

 

 

 

Creative guru Alex Bogusky is returning to CP&B, the agency he bolted in 2010, as co-founder and chief creative engineer. Bogusky started as an art director in 1989 at what then was known as Crispin and Porter Advertising.

 

 

 

 

 

Nestlé Waters North America has appointed Yumi Clevenger-Lee as their new VP-chief marketing officer. Prior to this, Clevenger-Lee had been marketing director for the Latin American division of Cereal Partners Worldwide.

 

 

 

 

 

John Alvarado, member of Portada’s Sports Marketing Board, has been promoted to Senior Vice President, Brand Marketing at Constellation Brands

 

 

 

 

 

After nearly four decades with CBS advertising, Dean Kaplan is retiring from his position as exec VP of sales strategy, planning and administration. Kaplan will be succeeded by Russ Behrman, who has been at CBS for 34 years.

 

 

 

 

 

Adrienne Lofton is leaving Under Armour where she has served as senior VP for global brand management since 2015. Lofton “has decided to pursue another opportunity” a spokeswoman said.

 

 

 

 

VP and Global CMO Bob Kantor “mutually agreed to separate his employment” as MDC Partners‘ CMO. Prior to joining the company, Kantor was CEO of Publicis New York and president of Lowe & Partners NA.

 

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Wunderman is appointing former SapientRazorfish’s Daniel Bonner to new global chief creative officer, replacing Lincoln Bjorkman. In this role, Bonner will lead Wunderman’s creative teams across 70 countries.

 

 

 

 

Marie Gulin-Merle, previously CMO at L’Oreal USA, has been named new chief marketing officer at Calvin Klein, filling a role that has been vacant for more than a year after Melisa Goldie’s resignation.

 

 

 

 

Maribel Viteri-Reyes is now director of marketing across the Americas at Japan Tobacco International.

 

 

 

 

 

 

John J. Camarillo is now head of Publisher Partnerships at SABIO Mobile.

 

 

 

 

 

 

Under Armour, Inc has announced that Karl-Heinz (Charlie) Maurath will retire as its Chief Revenue Officer effective March 31, 2018. Maurath joined Under Armour in September 2012 as President, International with responsibility for growing the company’s business overseas.

 

 

 

 

Dataprise, a managed IT services provider, has announced the appointment of Todd Mitchell as Chief Operating Officer. Mitchell will be responsible for implementing and overseeing all customer facing and service delivery functions.

 

 

 

 

SS8, a network intelligence company, has announced the appointment of Keith Bhatia as executive vice president of corporate and business development. He will be tasked to identify and build new business relationships for SS8’s market-leading network intelligence.

 

 

 

 

JWT‘s CEO Tamara Ingram has hired McGarryBowen U.S. CEO Simon Pearce as the chief executive of North America, a newly created position. He will take on the role, which includes running JWT New York, in April and will report to Ingram.

 

 

 

Walt Disney Co. has named James Pitaro as president of ESPN and co-chair of Disney Media Networks. Pitaro has been chair of Disney Consumer Products and Interactive Media since 2016. He replaces John Skipper, who stepped down last year because of personal issues.

 

 

 

 

What: Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.
Why it matters: Knowing what Mexican brands are targeting Mexican soccer fans also offers interesting clues about brand affinity of Mexican-Americans in the U.S. In addition, having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.

descarga (7)Liga Mx, which according to statistics is followed by at least 60% of the Mexican population, has a series of sponsoring brands that are split among those which produce team uniforms, and those which stamp their names or logos on the garments used by the players on each of the 18 teams that make up the largest Mexican soccer league.

First are the brands that manufacture and provide the teams with their uniforms:

Puma leads the league with five teams (Atlas, Santos, Monterrey, Guadalajara, and Querétaro); Charly with three clubs (Veracruz, Puebla, and Chiapas); Nike with three teams (Pumas, América, and Pachuca); Pirma with two clubs (Morelia and Leon); Under Armour with two teams (Cruz Azul and Toluca); Adidas with two clubs (Tigres and Tijuana), and Umbro with one team (Necaxa).

The dollar value of the sponsorships is guarded with great secrecy, and neither the brands nor the teams generally divulge the numbers that grant them the exclusive rights to the manufacture and sale of team jerseys. With retail prices that range from 900 to 1,300 pesos, it translates into a very profitable business for sponsors.

 

Las marcas que visten a los equipos de la Liga MX
MarcaEquipo
PumaAtlas
Santos
Monterrey
Guadalajara
Querétaro
CharlyVeracruz
Puebla
Chiapas
NikePumas
América
Pachuca
PirmaMorelia
León
Under ArmourCruz Azul
Toluca
AdidasTigres
Tijuana
HumbroNecaxa

descarga (8)But even when sportswear brands are globally renowned, industry experts say that the crux of the sponsorship business is not in who makes the uniforms, but in the brand that supports each of the teams – and whose logo appears on team jerseys – as is the case of beer brands in markets like Germany, Brazil, and  Mexico.

The relationship between beer and soccer fans does not seem to be a coincidence, since the three countries (Mexico, Brazil and Germany) are the most important beer producers. Beer has thus become the sponsor of such important sports events as the Super Bowl, Europe’s Champions League, Formula One, and Mexico’s Liga Mx.

When the Liga Mx championship was defined, the Tigres wore the Tecate brand on their jersey, while the América wore the Corona brand. As all the fans know today, the corona or crown, was taken by the Nuevo León team.

Liga MX Beer Brand Sponsors
Brand Team
CoronaAtlas
CoronaSantos
TecateMonterrey
TecateGuadalajara
CoronaQuerétaro
TecateVeracruz
CoronaPuebla
CoronaChiapas
_______Pumas
CoronaAmérica
CoronaPachuca
CoronaMorelia
CoronaLeón
TecateCruz Azul
CoronaToluca
TecateTigres
Bud LightTijuana
CoronaNecaxa

But other brands also want the attention their product would get by being printed on a uniform. This is the case with cement companies that sponsor their own teams, such as Cruz Azul, Cementos Fortaleza (Pachuca), and Cemex (Tigres); banks such as Banamex (Toluca and Pumas), BBVA Bancomer (Monterrey), Multiva (Querétaro), and Compartamos Banco (Chiapas); and, most recently, casino chain Caliente.

In fact, Caliente – which includes the online betting site Caliente.mx – is the brand that arrived in mid-2016 and went on to become one of the main sponsors of Mexican soccer, with its support of four teams: Tijuana, Puebla , Morelia, and Chiapas, and is poised to increase its sponsorship efforts starting in the second half of 2017.

Debora Montesinos contributed in this article

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Kohl’s & Under Armour

C5zvpEKU4AASBrzThe retail chain Kohl’s has announced a new partnership with Under Armour, the originator of performance footwear, apparel and equipment, to propel its business. Under Armour will be available at Kohl’s stores nationwide and Kohls.com in early 2017 in women’s, men’s, kids, accessories, footwear and home. In addition, the retail chain is rolling out a major campaign created with agencies Anomaly and Huge that will tout the addition of Under Armour products to its merchandise line, Ad Age reports. The retailer is calling the campaign its biggest brand launch in the chain’s history. Three 30-second TV spots will begin airing this week and Kohl’s is also planning a robust social media presence around the launch. Kohl’s is allocating more than US$300 million per year on advertising. The new partnership could be a win-win for both. Kohl’s, like most retail chains, has been struggling to fight off digital competition.

  • MillerCoors

descarga (1)TEAM Enterprises has been tapped by MillerCoors to handle experiential marketing and retail sampling in the U.S. This expands a relationship between the two companies that has lasted two decades. Publicis Groupe, with its’ special unit Connect, remains MillerCoors’ media agency since winning the account last February. MillerCoors spent US$429 million on measured media the first 11 months of 2016, per Kantar Media.

 

 

  • Honda 

descarga (1)Honda continues its efforts to promote the all-new 2017 CR-V SUV with the debut of an inspirational social campaign that runs from March 2-31 on Honda’s social channels: @HondaLatino Twitter and Instagram as well as Facebook to drive awareness of the 2017 CR-V. The campaign incorporates the brand’s belief in “The Power of Dreams,” which has been a key theme throughout the CR-V’s marketing launch.   The new CR-V Hispanic social campaign is brought to life through Honda’s partnership with spcaLA and employs the CR-V to bring awareness to pet adoption. Through the ‘CR-V Pet Adoption Drive,’ Honda is helping dogs find a new family and forever home.The campaign features dog lover Carlos PenaVega, who will reach out to the pet-loving community through Honda’s social channels on behalf of dogs in search of a new home. The first of the three-part video series launches  with the series highlighting the CR-V’s new exterior styling, capability and roominess. This video features PenaVega and friends from spcaLA as they share helpful tips to best care for the animals.Honda’s ‘CR-V Pet Adoption Drive’ follows the CR-V’s “Best Friends” Spanish-language TV spot which debuted on Fox Deportes during football’s big game in February, marking a first for Honda.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • HP

NNNNHP has consolidated its US$600 million global media assignment with Omnicom’s PHD, Mediapost has reported. PHD is the company’s traditional media agency and now has added the firm’s global digital media assignment. There was not a formal review.WPP’s Essence was the digital media incumbent.

 

 

 

 

 

  • P&G

3-IXk-u7_400x400P&G is celebrating International Women’s Day on 8 March with the #WeSeeEqual campaign to combat gender bias. The campaign has been created by Badger & Winters, It is’ first advertising assignment for P&G. The digital campaign will run through both paid and organic social media sharing on YouTube, Facebook, Instagram and elsewhere, with the prospect of spanning several years and potentially moving to TV. Brands featured include Pantene, SK-II, Ariel and Fairy over the soundtrack of 4 Non Blondes’ ‘What’s Up’.

 

 

 

 

  • Colgate® Optic White®

lllColgate® Optic White® is celebrating and empowering Latinas as a sponsor of the third annual #WeAllGrow Summit, a conference that honors the diversity and creative of Latinas in the digital sphere. From March 2-4, 2017, Colgate® Optic White® and YouTube beauty stylist Laura Sanchez invite attendees to indulge in an accessory styling session to learn more about the all-new Colgate® Optic White® Radiant toothpaste that can help create a radiant smile.To share this experience with the nation’s most influential Latinas, Colgate® Optic White® also invites #WeAllGrow Summit attendees to bring their best #SonrisaColgate moment to life on social media by participating in a “flat lay” #Contest to style and shoot the best beauty tools from directly above for a chance to attend one of the biggest nights in Latin music history on behalf of the brand. To commend the creativity of other participants, four second-place winners will also have the opportunity to win a US$200 prize.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sidral Mundet 

photoSidral Mundet and the ( anónimo ) agency, led by Raul Cardós, have launched a campaign aimed at strengthening national pride.The traditional soft drink brand ̶ produced in Mexico and exported to the United States ̶ now carries something more than the taste of home to those who’ve emigrated: it delivers messages from loved ones who’ve stayed behind in Mexican territory and for some reason cannot cross the border.To record a message, the user simply downloads the Un poco de México app, which also allows scanning Sidral Mundet bottles and watching videos.The campaign also features a truck driving through U.S. streets shows greetings from Mexicans to the community, as each soft drink bottle carries a personalized message recorded by friends and relatives of migrants. Dallas based Walo Creative is Novamex (Sidral Mundet’s mother company) agency of record, including for media buying.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Jaguar Land Rover

descarga-9Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its’ incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.

 

 

 

  • Under Armour

descarga-4Under Armour is reviewing its’ media agency, according  to Adage. Omnicom Media Group’s Optimum Sports is the incumbent on the business since 2011. Droga5 will continue handling creative. Under Armour spent US$20.6 million on measured media in the U.S. in 2015, according to Kantar Media and about US$10.1 million on measured media in the U.S. from January to November of last year.

 

 

 

 

  • Colonial Savings, F.A.

Leticiacolonial_Logo Mijes has joined Colonial Savings, F.A. in the newly created position of Multicultural Market Manager. Mijes will work with Colonial’s Consumer Retail Lending Division to expand Colonial’s efforts in developing strategic relationships with community partners, reach potential customers from multicultural backgrounds and assist in new product development.With more than 21 years of experience in the mortgage finance industry, Mijes has a proven track record of success as a mortgage loan officer and multicultural market manager. Mijes is fluent in both English and Spanish and is an active member of the National Association of Hispanic Real Estate Professionals (NAHREP) and served as the President of the Houston chapter in 2014. She is also actively working with the national chapter of NAHREP to assist in expanding chapters in Texas.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Nissan

descarga-10Nissan United, Omnicom’s dedicated unit for the brand, is moving from L.A to the East Coast as part of a restructuring of its US$750m US relationship with the Japan-based auto giant. The move is said to be  part of a larger push for better collaboration amongst Omnicom’s dedicated agency personnel, comprising staff at TBWAChiatDaily, Zimmerman Advertising OMD and other Omnicom agencies, which started about a year ago.The move includes the hiring of 72andSunny’s Joe Garcia in a newly created role based in Nashville, leading the US Nissan business as senior vice president-Omnicom. Jon Castle will continue to lead Omnicom’s global Nissan United unit.

 

 

  • Dacor

r8xpqom1_400x400Team One was awarded work for Dacor, a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances. Team One will handle creative, strategy, public relations, social, digital, experiential and media planning duties, while Samsung’s media agency, Starcom, will handle media buying.

 

 

 

  • WordPress.com

gj7dkvjwxsm4pwxizb0g_200x200MDC’s media agency Assembly has been appointed agency of record for publishing platform, WordPress.com, Mediapost reports. The account was awarded following a review. There was no incumbent. The agency will handle media strategy, planning and buying, data analytics, and modeling.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

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What: The Mexican soccer club has chosen U.S. company Under Armour to make its commemorative jersey celebrating the team’s 100 years.
Why it Matters: At a time in which US-Mexico trade relations are in a state of uncertainty, the State of Mexico club has chosen a company that also sponsors Super Bowl LI champ, Tom Brady. And it carries the relationship further— unlike other team uniforms, the commemorative jersey has no sponsor signage.

toluca-paquete-centenarioClub Deportivo Toluca is celebrating its centennial with an Under Armour commemorative jersey, a variation of the jersey that the Mexican team launched last year for its 2016-2017 season.

The special jersey is part of a “Pride and Tradition” limited-edition package of only 3,000 units, which also includes a classic soccer ball. According to Innovasports, the regular jersey is priced at $50 USD.

Among the jersey’s features are the lack of sponsor tags, a gold label with a limited edition number, and the club’s coat of arms surrounded by the team’s values on the back.

The centennial celebration of the club, founded on February 12, 1917, was accompanied by a tribute to businessman Nemesio Diez Riega, the former owner of the team, whose stadium also bears his name, and was framed by the club’s 1-0 victory against Veracruz.