U.S. Hispanics and Hispanic Marketing

Diversity Marketing: A Look at Coldwell Banker’s Inclusive Ownership Program

The real estate industry is in need of continuing to foster diversity, whether it be among agents or in the clients that they are servicing. Real estate brokerage Coldwell Banker is implementing an Inclusive Ownership Program to increase representation of minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry. To get a better undetstanding of the initiative and its diversity marketing implications, we talked to Jason Riveiro, Director, Global Development & Growth Markets at Realogy, the holding company that owns Coldwell Banker. Riveiro is a member of Portada’s Council System of Brand Marketers.

Hispanic Marketing Pillars: Univision, Telemundo Hold Strong as Industry Shifts

Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?

John Sandoval @TurboTax: “While Companies Run Ads Addressing the Current Situation on English-language TV, Many Have Not Complemented Their Efforts in Spanish-language TV.”

The U.S. government has given tax payers until July 15 to file and pay the 2019 income taxes that are normally due April 15. Major Tax Marketing efforts therefore have been extended for 90 days. We asked John Sandoval, Senior Brand and Latino Marketing Manager at Intuit, (and a Portada Council System member) about how he has adapted the TurboTax marketing campaign to the new social distancing environment.

CNNE’s Cynthia Hudson: “Right Now the Consumer Needs to Know That She Is Not Alone.”

In an exclusive interview Cynthia Hudson, SVP and managing director of CNN en Español and Hispanic strategy at CNN, explains how COVID-19 has moved her

Pantaya acquired by Hemisphere Media Group

Mitu Sold: 5 Things You Need to Know

Mitú, a multi-channel YouTube network targeting the LatinX consumer has been sold to Latido Networks. How much did Latido pay after investors poured more than

Interview On Why Toyota Chose a Mexican Soccer Legend to Connect with Hispanics

We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.

AB-InBev’s Nick Kelly:”LigaMX Soccer Activations Speak Closer to the Hispanic Consumer than MLS”

When it comes to reach U.S. Hispanics, the Mexican soccer league LigaMX can be a much better marketing vehicle than the MLS, Nick Kelly, Head of U.S. Sports Marketing at Anheuser -Busch, said during last week’s Portada New York.

Digo Hispanic Media and NGL Collective Sign Exclusive Partnership

Digo Hispanic Media and NGL Collective have announced an exclusive partnership. NGL’s Studio division will create custom content that will be anchored on Digo’s network of publishers and culturally relevant sites.

H Code and El Comercio Sign Exclusive Partnership to Better Connect With Peruvian-Americans

H Code has announced it has signed an exclusive partnership with the largest media conglomerate in Perú, Grupo El Comercio. We talked to Pablo Rivera, VP of Publisher Development at H Code, about the strategy behind this deal and what’s next for H Code.

No Man Is an Aisle: Hispanic Grocery Shopping Insights and Why We Should Stop Separating Ethnic Foods at Supermarkets

For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.

Digo Hispanic Media Opens NYC Office

Digo Hispanic Media has opened an office in midtown New York to service its growing base of New York area based agency and brand direct clients. Digital Sales & Programmatic Specialist Stefan Garcia will be working out of the NYC office, which is led by Augusto Romano, CEO and Aisha Burgos, SVP of Digo Hispanic Media.

Toyota Targets Hispanics in Spanish Ad Featuring Diego Luna

One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targetting young Latino’s via emotional connections and a multi-channel strategy.

Energy BBDO: 60% of Hispanics Are Spending More Than a Year Ago

Energy BBDO has published the results of a study conducted to find out the true impact of the new government administration in Hispanics’ shopping and spending habits. The truth couldn’t be farther from the rumors that started after the new administration: Hispanics are shopping and spending more than ever, and will likely continue to do so.

Adsmovil Reaches 48% of U.S. Hispanics According to comScore

Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.

How to Reach the Hispanic Market According to Nestlé’s Margie Bravo

Too many brands are failing to recognize that a significant percentage of their future growth will be generated by Hispanic consumers. We spoke to Margie Bravo, Multicultural Marketing Manager at Nestle, about Best Practices for preparing your brand for a Multicultural world

U.S. Hispanic Marketer’s Programmatic Video Roadmap

The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.

Marketing to Hispanic Consumers, Stephanie Borges on Six Flags’ Strategy to Target U.S. Hispanics

Stephanie Borges, VP for North America Strategic Marketing & Partnerships at Six Flags Theme Parks, shared insights on how the park deals with marketing to Hispanic consumers.