We are looking at Nielsen’s social content ratings of the week of January 28 to February 3 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
The 2017 season saw Formula 1 register an increase in audience figures across both TV and digital platforms compared to the previous year. Brazil was the 2nd strongest market with a 13.4% audience growth.Brazil is still the biggest TV market with more than 76 million viewers.
Follow the weekend’s ratings through the live sports top 25 ranking! Here is a quick look at what people watched over the past weekend.
Santa Monica, Calif.-based startup VideoAmp, a screen optimization platform for the TV and video ecosystem, has announced a US$15M Series A funding round led by RTL Group, the European entertainment network. This investment brings VideoAmp’s total funding to US$17.2M and will help the company rapidly accelerate development and drive adoption of its unique platform.
Kantar, the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America’s leading media measurement business, IBOPE Media.