Posts Tagged ‘TV’

TV

Simulmedia and LiveRamp Partner to Enable First-Party Data Activation on TV

What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on national TV. Why it matters: TV advertisers who activate with first-party data can gain valuable insights to improve all their advertising and consumers receive more relevant, engaging content from advertisers. Simulmedia and LiveRamp™ announced a strategic […]


Internet Advertising to Take Over Broadcast Advertising in 2017

Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.


Opera TV Closes Content Deals with Latin MCNs FAV and NWB

Content distribution is key for the monetization ambitions of Multichannel Networks (MCN’s). Opera TV just closed deals with Pan Latin MCN Fav Network and Brazilian NWB to make their content accessible to viewers on its destination for connected TVs. Juliana Psaros, Senior Manager, Content Acquisition, TV & Devices Latin America at Opera TV tells Portada that Opera is now […]


Opera TV Closes Content Deals with Latin MCNs FAV and NWB

Content distribution is key for the monetization ambitions of Multichannel Networks (MCN’s). Opera TV just closed deals with Pan Latin MCN Fav Network and Brazilian NWB to make their content accessible to viewers on its destination for connected TVs. Juliana Psaros, Senior Manager, Content Acquisition, TV & Devices Latin America at Opera TV tells Portada that Opera is now […]


Research: Digital Advertising “Steals” US $2 Billion from Traditional Media Channels

Digital ad spending increased by 16% in the U.S., up US$3 billion, with about US$1 billion in “organic” growth from October 2014 through June 2015 (compared to the October 2013-June 2014 period). According to the report by Standard Media Index,  US$1.1 billion of national TV ad dollars, in addition to US$400 million in local TV and syndication spending; US $350 million of print ad dollars and US$150 million of radio spending, flowed to the digital bucket  from October 2014 to June 2015.


WPP’s GroupM and Kantar Media partner with Rentrak

WPP‘s wholly-owned companies, GroupM, the global media investment management company and Kantar Media, its media research and analytics business, have partnered with Rentrak, the US-based film and television measurement company. The partnerships are designed to deliver new services in television measurement and consumer insights to clients in the United States.


It’s all Video Buying! Hispanic Agencies and Vendors prepare for TV-Video Convergence

“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots?  Will there a pricing convergence? And more…


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.