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11889607_1012515118812824_2493742586000155553_nMundoMax, the U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, and Meruelo Media, announced an enhanced partnership in Los Angeles and Houston. MundoMax will now assume sales and marketing responsibilities for KWHY-TV, Channel 22, the MundoMax flagship station in Los Angeles, along with KUVM-CD, Channel 34, which serves the Houston DMA, in cooperation with existing station management. For that matter, MundoMax will have a new sales structure headquartered in New York, with offices in Los Angeles, Chicago and Miami, effective September 1, 2015.

Tom Maney
Tom Maney

The sales structure is currently being led by Edward Jimenez, based in New York, alongside Tom Maney,also based in New York, who will remain in an advisory role for the near future. MundoMax wants to continue offering its clients best in class service and solutions for their marketing needs in the U.S. Hispanic market.

 

 

1850533Belia Jimenez has been appointed Vice President of Corporate Research at Univision Communications Inc. (UCI).Jimenez will continue to be based in New York and report to Kevin Conroy, chief strategy & data officer and president, Enterprise Development.Jimenez has spearheaded new research initiatives and has been instrumental in making UCI a smarter organization as a whole. In addition, she has assisted in the development of breakthrough findings and insights with UCI’s first corporate tracking study, in partnership with Edison Research. Jimenez has over 15-years of experience working in directorial roles for major media brands such as Viacom, Turner, IHeart Media and ABC.

 

descarga (1)Vanessa Ramírez-Ávila is the newscast’s anchor and executive producer for Telemundo Fresno newscast,, Media Moves reports.Prior to joining Telemundo 51, Vanessa worked as a reporter, producer and back-up news anchor for KFTV Univision 21 in Fresno from 2006 to 2014.

 

 

descargaVictoria Moll-Ramírez has started a new job as Segment Producer for “The Rundown with José Díaz-Balart” at MSNBC in New York City, Media Moves reports. In her new role, she’ll be researching, writing and working with correspondents on daily stories. Victoria comes from CNN, where she was Cross Platform Associate Producer until August 7.

 

 

descarga (1)Saatchi & Saatchi has appointted Justin Billingsley as worldwide chief operating officer, succeeding Chris Foster, who is moving to parent Publicis Groupe in the newly created role of senior VP-global clients.The move cements the professional relationship between Mr. Billingsley and Robert Senior, who officially succeeded Kevin Roberts as CEO of Saatchi & Saatchi Worldwide at the start of the year.He will be based in London.His appointment follows a series of changes to the global leadership team, including the appointment of David Hackworthy as chief strategy officer and Jeff Geisler as chief marketing officer.

What: Fox Hispanic Media launches “Conexiones”, a new ad sales unit with a new upfront local tour for advertisers.
Why it matters: Fox Hispanic Media aims to provide clients with a seamless approach across various platforms and offer multi-tiered campaigns from one single sales force.

fox.hispanic.mediaFOX Hispanic Media (FHM), the advertising sales arm of FOX’s Spanish-language brands announced a new Ad Sales unit: “Conexiones”. FHM also announced a four-city Upfront tour to interact directly with advertisers across the country. The road show will begin in April and present clients with the latest content offerings from MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life.

The new Ad Sales unit activates an internal restructuring that will provide clients opportunities with Cross-Platform Solutions; Consumer Insights and Analytics; Content Amplification and Partnerships, in addition to linear television investments.

“Our marketplace has reached a strategic inflection point in both the way our content is distributed and consumed, as well as how it’s utilized by marketers to communicate with their consumers,” said Tom Maney, Executive Vice President, Advertising Sales, FOX Hispanic Media. “We are launching Conexiones as a commitment to provide our clients with a truly seamless approach across various FHM platforms, and offer them multi-tiered campaigns from one single sales force.”

FHM will begin its Upfront road show the first week of April in Miami, followed by Chicago, Los Angeles and ultimately culminating in New York the first week of May. MundoFox will hold a special event for advertisers on the 14th of May at lunch time during Upfront week in New York City.

What: AT&T, Anheuser Busch and Pfizer  have signed up as advertisers at Fox Deportes Spanish-language broadcast of the Super bowl this Sunday February 2.
Why it matters: The Super bowl  between the Denver Broncos and Seattle Seahawks will be the first ever televised in Spanish in the United States.

NOTE: Portada’s 2014 Soccer Marketing Guide will be published tomorrow January 28! You will be able to download it for free and get a US $10 voucher reedemable at SOCCER.COM!

This coming Sunday February 2 is going to be a first for Spanish-language TV and online video streaming. As Fox Sports carries Super Bowl XLVIII from MetLife Stadium, so will also Spanish-language network Fox Deportes,The Super Bowl has never before been televised in Spanish in the United States.

Super BowlTom Maney, executive vice president of advertising sales at Fox Hispanic Media, told Reuters that sponsors signed up so far include AT&T, Anheuser-Busch and Pfizer. Maney added that
Fox should have sold nearly 90 percent of available advertising time on Fox Deportes by the time the Denver Broncos and Seattle Seahawks take the field on February 2.  Advertisers on Fox Deportes’ Super Bowl broadcast buy packages that also give them time on its video stream. Fox Deportes is available in 21 million homes.

For the English-language broadcast, the Fox network set the sales rate for a 30-second advertisement at US $4 million, matching the price set by CBS, the Broadcast right holder of  last year’s Super Bowl (XLVII). Fox began selling advertising for the game in May 2013. The inventory is now sold out. Confirmed Advertisers of the English-language broadcast are:

Anheuser Busch

Cheerios

H&M

Oikos (Dannon)

Turbotax (Intuit)

Audi

Chevrolet

Heinz

Paramount

Volkswagen

Axe (Unilever)

Chobani

Hiunday

PepsiCo

Weathertech

Bank of America

Coca-Cola

Jaguar

Sodastream

Wonderful Pistachios

Butterfinger (Nestle)

Doritos (Pepsico)

Kia

Squarespace

Carmax

GoDaddy

M&M (Mars)

Toyota

More than 100 million viewers

More than 100 million viewers are expected to watch the title game on the Fox TV English-language broadcast. Fox expects the video streaming of its game on Fox TV to surpass the 3 million unique users who streamed last year’s Super Bowl game between the San Francisco 49ers and the Baltimore Ravens on CBS’s CBSSports.com . CBS’ stream last year had 43% more viewers than NBC’s live stream the year before, which chalked up 2.1 million unique users, according to Adgate.

Last year the Taco Bell ad was one of the most popular ads among Hispanics. While there was no Spanish-language TV broadcast before this year. Univsion Radio did broadcast the game in Spanish in 2013.

NOTE: Portada’s 2014 Soccer Marketing Guide will be published tomorrow January 28! You will be able to download it for free and get a US $10 voucher reedemable at SOCCER.COM!

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