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Panregional Marketing, particularly South Florida based Panregional Marketing, has undergone substantial changes over the last two years. That is why the agenda of PortadaLat this Wednesday and Thursday in Miami incorporates a stellar session called Panregional Marketing: “Values, Passion and Rationale”. Senior executives from MasterCard, Coty Inc, IPG Mediabrands, Mindshare, Facebook, Viacom and Sony Pictures Entertainment will discuss the challenges, the values and their passions for Pan Regional.

This Thursday, on day 2 of PortadaLat, Pan Regional Media Planning and Buying Pros from the agency and brand world and Senior Sales Executives will discuss the challenges, the values and their passions for Pan Regional. Will their arguments and rationales be strong enough?

PAN REGIONAL MARKETING:
Values, Passion and Rationale

MODERATOR:
Jose Vicente Luque, Head of Media and Agency Relations, Latin America & Caribbean Region
PANELISTS:
Victor Lopez, Head of Digital, Havas Media
Yamileth Bermudez, Media Operations Director, IPG Mediabrands Miami
Paulo Cesar, Head of Trading Latin America, Mindshare
Maria Esther Nieves Garcia, Ad Sales Manager, Sony Pictures Entertainment
Walter La Mendola, VP Ad Sales and Brand Solutions, Viacom
Marco Casas, Head of Agency, Miami, Facebook
Rafael Lopez de Azua, Head of Media & Digital Latam,Coty Inc

Prepare for PortadaLat th Wednesday and Thursday with Speaker Interviews: Pepsi, MasterCard, Latam Airlines, Trivago, Visa…

#PortadaLat is this week! We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 449!)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
Secure your spot and start the PortadaLat journey!

What: Through this agreement, Sony Pictures will produce 12 teleseries for broadcast in Mexico and for U.S. Hispanic Audiences.
Why it matters: While Sony Pictures will handle the distribution across Latin America, Televisa will distribute across the east and south of Europe. They will jointly distribute the series throughout the rest of the world.

sonytelevisaSony Pictures Television (SPT) and Televisa have announced that they have closed a deal to co-produce 12 series ,which involves 840 total hours of television , over the next five years for broadcast in México. SPT will produce the series in México featuring some of Televisa’s actors. In addition, the series will air in the U.S. on Univision’s Spanish-language broadcast network UniMás.

Following the agreement, SPT will handle the distribution across Latin America, while Televisa will distribute across the east and south of Europe; SPT and Televisa will jointly distribute all 12 series throughout the rest of the world.

SPT Latin America- along with its production company Teleset- already develops , produces and co-produces Spanish-language programming for audiences across Latin America and the U.S. Hispanic market. The studio was the initiator of the teleseries genre and currently produces some series including “Rosario Tijeras,” “La Prepago,” “El Mariachi,” “Metástasis” and “En la Boca del Lobo.”

“The size of this commitment is indicative of the significance and evolution of our partnership with our friend Jose Bastón and his team at Televisa”, said Andrea Wong, president of international production for SPT and the president of international for Sony Pictures Entertainment.

“By combining Televisa’s talented actors with Sony Pictures Television’s production expertise, we are elevating the teleseries genre to a whole new level as a world-class form of entertainment. We are looking forward to producing a variety of high-caliber primetime series that are fresh and relevant to our Latin American viewers and also have global appeal”, said Angélica Guerra, senior vice president and managing director of production for Latin America and U.S. Hispanic for SPT.

“We believe that this new deal complements the capability of our production companies and will generate a variety of innovative and high quality content that is distinct from the programming genres we traditionally produce and will provide for more programming choices in the growing Mexican television broadcasting market”, said Jose Bastón, president of Television and Content for Televisa.

“Expanding our relationship with Sony Pictures speaks to the commitment of UniMás to continue to deliver the best, alternative dramatic series–a strategy that is driving its growth and popularity and making it the #2 Spanish-language network in the U.S. in key time periods”, said Alberto Ciurana, president, Programming and Content, Univision Communications, Inc.

What: Through this agreement, Sony Pictures will produce 12 teleseries for broadcast in Mexico and for U.S. Hispanic Audiences.
Why it matters: While Sony Pictures will handle the distribution across Latin America, Televisa will distribute across the east and south of Europe. They will jointly distribute the series throughout the rest of the world.

sonytelevisaSony Pictures Television (SPT) and Televisa have announced that they have closed a deal to co-produce 12 series ,which involves 840 total hours of television , over the next five years for broadcast in México. SPT will produce the series in México featuring some of Televisa’s actors. In addition, the series will air in the U.S. on Univision’s Spanish-language broadcast network UniMás.

Following the agreement, SPT will handle the distribution across Latin America, while Televisa will distribute across the east and south of Europe; SPT and Televisa will jointly distribute all 12 series throughout the rest of the world.

SPT Latin America- along with its production company Teleset- already develops , produces and co-produces Spanish-language programming for audiences across Latin America and the U.S. Hispanic market. The studio was the initiator of the teleseries genre and currently produces some series including “Rosario Tijeras,” “La Prepago,” “El Mariachi,” “Metástasis” and “En la Boca del Lobo.”

“The size of this commitment is indicative of the significance and evolution of our partnership with our friend Jose Bastón and his team at Televisa”, said Andrea Wong, president of international production for SPT and the president of international for Sony Pictures Entertainment.

“By combining Televisa’s talented actors with Sony Pictures Television’s production expertise, we are elevating the teleseries genre to a whole new level as a world-class form of entertainment. We are looking forward to producing a variety of high-caliber primetime series that are fresh and relevant to our Latin American viewers and also have global appeal”, said Angélica Guerra, senior vice president and managing director of production for Latin America and U.S. Hispanic for SPT.

“We believe that this new deal complements the capability of our production companies and will generate a variety of innovative and high quality content that is distinct from the programming genres we traditionally produce and will provide for more programming choices in the growing Mexican television broadcasting market”, said Jose Bastón, president of Television and Content for Televisa.

“Expanding our relationship with Sony Pictures speaks to the commitment of UniMás to continue to deliver the best, alternative dramatic series–a strategy that is driving its growth and popularity and making it the #2 Spanish-language network in the U.S. in key time periods”, said Alberto Ciurana, president, Programming and Content, Univision Communications, Inc.

What:  A+E Networks Latin America,  a joint venture between A+E Networks and Ole Communications, and Sony Pictures Television announced yesterday a new network for Latin America, including Brazil, Lifetime.
Why it matters: The new women channel will be distributed in the region by HBO.

lifetimeA+E Networks Latin America,and Sony Pictures Television announced that they will launch Lifetime in Latin America and Brazil. The channel will debut in July 2014. The announcement was made yesterday by Eduardo (Eddy) Ruiz, President and General Manager of A+E Networks Latin America, who will serve as General Manager for the new channel.

“Lifetime will be distributed by HBO Latin America Group and is an excellent complement to our basic channel offering in the region, bringing a channel dedicated specifically to the Latin American female audience and full of proven and successful programming,” said Enrique Cusco, CEO of Ole Communications.

“Lifetime is one of US cable’s most iconic brands, and our expectations are that the brand will perform well in Latin America.”, said Eddy Ruiz.

“Lifetime and its content have an extremely loyal fan-base around the globe, and we are confident that it will develop an equally loyal audience in the Latin American region.”,  said Sean Cohan, Executive Vice President, International, A+E Networks.

Lifetime will feature a three-part content strategy of scripted drama series, non-fiction series and award-winning original movies. Scripted drama series include the premiere of Witches of East End((TM)), starring Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston, and the new seasons of Devious Maids((TM)) produced by Eva Longoria,starringRoselyn Sanchez, Ana Ortiz and SusanLucciand Drop Dead Diva® starring Brooke Elliott. Unscripted series include the hit Dance Moms®, Bring It! and Abby’s Ultimate Dance Competition®, Kim of Queens((TM)) and the new season of Preachers’ Daughters®.

A+E Networks Latin America, a joint venture between A+E Networks and Ole Communications, was formed in 1996. It currently operates History, A&E, BIO, and H2 across Latin America and Brazil. Lifetime reaches over 170 million homes in the US, Canada, Southeast Asia and the UK.