What: A+E Networks Latin America, a joint venture between A+E Networks and Ole Communications, and Sony Pictures Television announced yesterday a new network for Latin America, including Brazil, Lifetime.
Why it matters: The new women channel will be distributed in the region by HBO.
A+E Networks Latin America,and Sony Pictures Television announced that they will launch Lifetime in Latin America and Brazil. The channel will debut in July 2014. The announcement was made yesterday by Eduardo (Eddy) Ruiz, President and General Manager of A+E Networks Latin America, who will serve as General Manager for the new channel.
“Lifetime will be distributed by HBO Latin America Group and is an excellent complement to our basic channel offering in the region, bringing a channel dedicated specifically to the Latin American female audience and full of proven and successful programming,” said Enrique Cusco, CEO of Ole Communications.
“Lifetime is one of US cable’s most iconic brands, and our expectations are that the brand will perform well in Latin America.”, said Eddy Ruiz.
“Lifetime and its content have an extremely loyal fan-base around the globe, and we are confident that it will develop an equally loyal audience in the Latin American region.”, said Sean Cohan, Executive Vice President, International, A+E Networks.
Lifetime will feature a three-part content strategy of scripted drama series, non-fiction series and award-winning original movies. Scripted drama series include the premiere of Witches of East End((TM)), starring Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston, and the new seasons of Devious Maids((TM)) produced by Eva Longoria,starringRoselyn Sanchez, Ana Ortiz and SusanLucciand Drop Dead Diva® starring Brooke Elliott. Unscripted series include the hit Dance Moms®, Bring It! and Abby’s Ultimate Dance Competition®, Kim of Queens((TM)) and the new season of Preachers’ Daughters®.
A+E Networks Latin America, a joint venture between A+E Networks and Ole Communications, was formed in 1996. It currently operates History, A&E, BIO, and H2 across Latin America and Brazil. Lifetime reaches over 170 million homes in the US, Canada, Southeast Asia and the UK.