The Miami Dolphins announced the appointment of Sebastian Trujillo as Senior Director of Multicultural Partnerships. Trujillo will lead efforts to drive revenue through the multicultural sector. He brings vast experience in sales strategies, multi-year deal campaigns and brand development investments for the U.S. Hispanic market and Latin America.
Matthew Anderson is departing BBH New York to join Havas New York as CMO. This is a newly created position at parent Havas.
Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. Additionally, Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies.
GroupM agency Wavemaker has hired Adam Puchalsky, previously managing director of UM Studios North America, as Global Head of Wavemaker Content.
Omnicom Media Group CEO John Wren announced that the company is integrating its agencies Accuen (the group’s programmatic shop) and Resolution Media (specialized in search and social media) into its three main media agency brands: OMD, PHD, and Hearts & Science.
Briabe Mobile, a mobile advertising solutions company, has named Juana Guichardo Director of Sales – New, York. Guichardo will be responsible for initiating sales processes and nurturing leads in order to increase revenue and grow the company’s bottom line.With more than two decades of experience in multicultural marketing, event management, sales, and PR, Guichardo has built relationships with key players in advertising, digital, and media, in verticals spanning hospitality, music, film, sports, and fashion. Guichardo comes to Briabe Mobile from Time, Inc. — People en Espanol, where she worked closely with the company’s world-class brand advertisers like Coca-Cola, Cover Girl, Disney, HBO Latino, Jeep, and Target to develop and implement highly engaging, large-scale activations.
George John, founder of programmatic media buying platform Rocket Fuel, is retiring as CEO of the company. He will be succeeded by Rocket Fuel board member Monte Zweben until a permanent successor is hired. John will continue as chairman.
Mike Donahue is stepping down as executive VP of the American Association of Advertising Agencies at the end of March. Donahue was a member of the team that developed the ad industry identification code, Ad-ID. He has been with the 4As for more than 20 years. Prior to that, he held assorted roles at ad agencies including Saatchi & Saatchi and Dancer Fitzgerald Sample.
Sebastian Trujillo has joined the Fútbol de Primera team as President of Sales and Business Development. Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team . Prior to joining FDP, Trujillo managed both client and agency partner relationships while at Univision Communications serving as Vice President of Business Development. This included media sales and sponsorship opportunities across television, radio, and interactive media assets. Furthermore Trujillo was Senior Vice President, Operating Manager at Galavision.
CAA Marketing Co-CCO Jesse Coulter has announced he will be leaving the company. Mr. Coulter joined the marketing division of the Hollywood talent agency Creative Artists Agency in 2006 and is departing on his own accord.He joined CAA as a creative director in 2006 after working as a creative at W&K, New York and eventually rose up the ranks to become co-CCO alongside Jae Goodman.As of now, Mr. Coulter has not determined his next step, but he said he’s “open to all options,” whether that be working at a traditional agency, going client-side or even starting his own thing.
Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil and manage the launch of operations in Mexico, Colombia, Argentina and Chile. Gravity4 intends to be a game changer in Latin America by adding more transparency to the advertising ecosystem and eliminate the volume discounts for programmatic buying. Until recently Mantilla worked as SVP at UM in New York.
Romina Bongiovanni is the new Director of Earned Media at Sensis. Sensis announced the newly created department, which already serves about a dozen clients and combines traditional PR, social media, content marketing and experiential capabilities. The new unit is fully integrated with the agency’s digital, creative, strategy planning and paid media services.
Ernesto Sanchez has been named Editor in Chief of Variety Latino , based in Los Angeles. He previously worked as the Editor in Chief of LatinTimes.com
Independent Advertising Agency Grupo Gallegos hired Sebastian Garin as Executive Creative Director. Garin is a veteran creative director known for bringing creative distinction and recognition to Latin American offices of international agencies like Leo Burnett, Grey and Publicis. As Executive Creative Director, Garin will report to Chief Creative Officer Marty Orzio and will lead creative responsibilities for several key accounts at the agency.
Sebastian Trujillo joins the Fútbol de Primera team as President of Sales and Business Development.He brings more than 20 years of experience in media sales, marketing consulting, operational management, linear broadcast and digital experience to our organization.Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team. This as FDP prepares the groundwork to broadcast its 5th consecutive FIFA World Cup in Russia2018. Prior to joining FDP, Trujillo managed both client and agency partner relationships while at Univision Communications serving as Vice President of Business Development.
Rafael E. Hernandez has been appointed Digital Director U.S. and Latin America at Televisa Publishing and Digital.
For the third time in a little over a month, the Los Angeles Times has announced a top-level management appointment or initiative involving a journalist of color, the Root reports. Angel Rodriguez was announced as the new sports editor of the Los Angeles Times. Rodriguez covered Major League Baseball and the NBA for Spain’s EFE news service. He was part of the team that launched ESPNdeportes.com, the Spanish-language sports website. He was an online sports producer (and later home page manager) for the Arizona Republic, and as sports editor of the Cincinnati Enquirer, he helped the staff make strides in its digital journalism.
“Times Editor Davan Maharaj and Managing Editor Marc Duvoisin have announced that Angel Rodriguez is The Times’ new sports editor,” Deirdre Edgar reported Friday for the Times. “Rodriguez comes to The Times from the Washington Post, and previously was sports editor of the Cincinnati Enquirer and home page manager of the Arizona Republic. And as a member of ESPN, he helped launch the Spanish-language ESPNdeportes.com.
Telemundo 52 Los Angeles / KVEA announced that Lizette Carbajal has been named Vice President of Community Relations. In this role, Carbajal will be responsible for spearheading the station’s community relations initiatives with Los Angeles-area community organizations to foster awareness about issues of importance to the station’s viewers and continue KVEA’s commitment to the Hispanic communities it serves. Carbajal will also be responsible for executing the station’s public relations efforts. In addition, Telemundo 47 New York / WNJU announced today that Nilda Rosario has been named Anchor for Noticiero 47 Fin De Semana on weekends at 5:30 PM and 11 PM. She will join Co-Anchor Yaima Crespo, Weather Anchor Janice Bencosme and a dynamic team of reporters to deliver local breaking news and the latest information about issues affecting Spanish-language viewers in the New York Tri-State area. Additionally, Rosario will work as a General Assignment Reporter to support Noticiero 47 Telemundo on weekdays at 5:30 PM, 6 PM and 11 PM.