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Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil and manage the launch of operations in Mexico, Colombia, Argentina and Chile. Gravity4 intends to be a game changer in Latin America by adding more transparency to the advertising ecosystem and eliminate the volume discounts for programmatic buying. Until recently Mantilla worked as SVP at UM in New York.
Romina Bongiovanni is the new Director of Earned Media at Sensis. Sensis announced the newly created department, which already serves about a dozen clients and combines traditional PR, social media, content marketing and experiential capabilities. The new unit is fully integrated with the agency’s digital, creative, strategy planning and paid media services.
Ernesto Sanchez has been named Editor in Chief of Variety Latino , based in Los Angeles. He previously worked as the Editor in Chief of LatinTimes.com
Independent Advertising Agency Grupo Gallegos hired Sebastian Garin as Executive Creative Director. Garin is a veteran creative director known for bringing creative distinction and recognition to Latin American offices of international agencies like Leo Burnett, Grey and Publicis. As Executive Creative Director, Garin will report to Chief Creative Officer Marty Orzio and will lead creative responsibilities for several key accounts at the agency.
Sebastian Trujillo joins the Fútbol de Primera team as President of Sales and Business Development.He brings more than 20 years of experience in media sales, marketing consulting, operational management, linear broadcast and digital experience to our organization.Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team. This as FDP prepares the groundwork to broadcast its 5th consecutive FIFA World Cup in Russia2018. Prior to joining FDP, Trujillo managed both client and agency partner relationships while at Univision Communications serving as Vice President of Business Development.
Rafael E. Hernandez has been appointed Digital Director U.S. and Latin America at Televisa Publishing and Digital.
For the third time in a little over a month, the Los Angeles Times has announced a top-level management appointment or initiative involving a journalist of color, the Root reports. Angel Rodriguez was announced as the new sports editor of the Los Angeles Times. Rodriguez covered Major League Baseball and the NBA for Spain’s EFE news service. He was part of the team that launched ESPNdeportes.com, the Spanish-language sports website. He was an online sports producer (and later home page manager) for the Arizona Republic, and as sports editor of the Cincinnati Enquirer, he helped the staff make strides in its digital journalism.
“Times Editor Davan Maharaj and Managing Editor Marc Duvoisin have announced that Angel Rodriguez is The Times’ new sports editor,” Deirdre Edgar reported Friday for the Times. “Rodriguez comes to The Times from the Washington Post, and previously was sports editor of the Cincinnati Enquirer and home page manager of the Arizona Republic. And as a member of ESPN, he helped launch the Spanish-language ESPNdeportes.com.
Telemundo 52 Los Angeles / KVEA announced that Lizette Carbajal has been named Vice President of Community Relations. In this role, Carbajal will be responsible for spearheading the station’s community relations initiatives with Los Angeles-area community organizations to foster awareness about issues of importance to the station’s viewers and continue KVEA’s commitment to the Hispanic communities it serves. Carbajal will also be responsible for executing the station’s public relations efforts. In addition, Telemundo 47 New York / WNJU announced today that Nilda Rosario has been named Anchor for Noticiero 47 Fin De Semana on weekends at 5:30 PM and 11 PM. She will join Co-Anchor Yaima Crespo, Weather Anchor Janice Bencosme and a dynamic team of reporters to deliver local breaking news and the latest information about issues affecting Spanish-language viewers in the New York Tri-State area. Additionally, Rosario will work as a General Assignment Reporter to support Noticiero 47 Telemundo on weekdays at 5:30 PM, 6 PM and 11 PM.
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