Retail Marketing Archives

Sedano’s Javier Herran:”Nuestra Sazón Acts as an Extension of Sedano’s Marketing Strategy.”

Sedano’s Supermarket, the fourth-largest Hispanic retailer in the U.S., recently introduced Nuestra Sazón magazine, the first step in its retail media network launch. The custom publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture. Portada interviewed Javier Herrán, Chief Marketing Officer, Sedano’s. to learn more about Nuestra Sazón and other projects related to Sedano’s retail marketing strategy.

2021 Was the Year That Grocery Retail Became Truly Omnichannel: Study

The top retailers consolidated their power in 2021 while a pack of grocers including Amazon Fresh, Walmart Neighborhood, and Brookshire’s moved fast up the omnichannel marketing ranks. Retailers in the first quartile achieved long-term sales growth that is nine times higher than their counterparts in the fourth quartile.

Six Strategies to Help Marketers Win the Holiday Shopping Season

This year, the holiday shopping season is set to rebound from the uncertainties and anxieties of 2020 — and in a big way, Retail spending in physical stores is on track to grow more than six percent year-over-year, while ecommerce will triple that figure, at nearly 18% year-over-year growth. By Yahoo’s Chief Business Officer Iván Markman.

Black Friday Online Sales Drop for the First Time, 8 More Things Marketers Need to Know

Retailers had online sales of US $8.9 billion last Friday (Black Friday), down from a record of US $9 billion spent during Black Friday 2020, according to data from Adobe Analytics. This is the first time ever that growth reversed from the prior year. Portada’s editorial team analyzed data and reports and came up with 8 key points to take into account.

CPG Marketing in the Age of E-Commerce: Advice from Experts at Perfetti Van Melle and Willow Innovations

CPG Marketing: What do consumer packaged goods companies (CPGs) need to get up and running in direct-to-consumer marketing when they’ve only operated in brick and mortar selling at traditional retailers? Two brand marketers in the Portada network provide useful recommendations.

How the Coronavirus Will Impact Marketing

Short term it will likely have an impact and it may also accelerate trends that are already under way. How will the coronavirus impact marketing?

Consumer Confidence Up in Colombia, Mexican Bank Users Overwhelmed and More Latam Consumer Insights

Consumer confidence has increased in Colombia and Peru, Mexican users are overwhelmed by banking service options and more consumer insights. A summary of the most

Saint Valentine’s Day Insights, TV Consumer Habits and More Latam Consumer Insights

This week, Saint Valentine’s Day insights, interesting TV data, and more. Here’s your summary of the most relevant consumer insight research in Latin American markets.

Disney VS Netflix, What Consumers Really Think About Amazon & More Consumer Insights

Disney VS Netflix, consumers’ thoughts about Amazon, and retail marketing insights. A summary of the most relevant consumer insight research. If you’re trying to keep

How DTC Brands Leverage Online Consumer Reviews

With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions. According to a study

Shopping Habits of the Future, Brand Loyalty for Grabs, and More Consumer Insights

Shopping habits on and offline, brand loyalty, and mobile technology on fire this 2020! A summary of the most relevant consumer insight research. If you’re

Radisson Anápolis, GM Bets on LatAm Market, Fazenda Futuro©´s Vegan Sausages & More Sales Leads LatAm

Radisson Anápolis, GM Bets on LatAm Market, Fazenda Futuro©´s Vegan Sausages & More Sales Leads LatAm For prior Sales Leads LatAm editions, click here. Radisson

Comscore E-Commerce Data: Amazon on Top in Spite of Q3 Earnings Decrease

We looked at Comscore E-commerce data about the top 15 online retail sites visited by shoppers in the U.S. in September of 2019 and how they scored in numbers of visitors.

Holiday Season Shopping Expectations and More U.S. Consumer Insights

A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.

U.S. Consumers Holiday Spending Forecasts and More Consumer Insights

A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.

No Man Is an Aisle: Hispanic Grocery Shopping Insights and Why We Should Stop Separating Ethnic Foods at Supermarkets

For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Retail Marketing

The term ‘Retail Marketing’ has been around for some time, but there’s still not as much attention focused on “shoppers” as there is on “consumers”, which could mean a missed growth opportunity. We talked about Retail Marketing to JC Penney’s Ana Lucía Soto, MillerCoors’ Turiya Luzadder, Wilson’s Ángel Carmona, and Oath’s Maya Abinakad and Denise Brien.