Comscore E-Commerce Data: Amazon on Top in Spite of Q3 Earnings Decrease

We looked at Comscore E-commerce data about the top 15 online retail sites visited by shoppers in the U.S. in September of 2019 and how they scored in numbers of visitors.

Coming after last January’s stellar results, where Amazon’s fourth-quarter net sales jumped 20% over the previous year’s, the online retailer has seen its earnings drop in Q3 of the year by 26%, which might be correlated to the decrease in its first-place position to 20.9% of all visits in September compared to 21.9% in January.

Number of visitors to the Top 15 e-commerce sites in the U.S., September 2019
Total Audience, Home and Work, PC/Laptop (000) 149,671
Site Total Unique Visitors/Viewers (000)*
Amazon Sites 31290
Wal-Mart 17851
eBay 15950 Worldwide Sites 11713
Samsung Group 10622
Target Corporation 9110
Ticketmaster 6854
The Home Depot, Inc. 6114
Best Buy Sites 5281
Wayfair 5139
Macy’s Inc. 4339
Kohls Corporation 4269

Source: Comscore
*Numbers reported as shown

On the heels of a stellar year in 2018, Amazon got off to a strong start in 2019 as it expanded its share of online visits to its retail site to 21.9% of all visits to the top 15 retail internet sites in the US ranked by Comscore for the month. Since then, Amazon has decreased its share of site visits in the U.S. with 20.9% in September, 2019. Amazon’s leadership in online site visits is still undisputed in spite of the 26% drop in earnings in Q3.

  • Walmart and eBay have kept the second and third spots within the top 15 retail sites in the U.S. ranked by Comscore, with 11.9% and 10.6%of the total amount of visits respectively. 
  • continues to hold steady at 4th place in the top 15 retail sites ranked by Comscore.
  • Target, Samsung, Wish and Etsy keep fighting for spots 5 to 8, with numbers that have slightly changed since the January report.
  • DOORDASH.COM has entered Comscore’s ranking with 3.1% of all visits, pushing out LOEWES.COM, which held the last spot of the ranking in January.
  • Retailer Kohl’s continued to suffer a downward trend in its ranking in the top 15 retail sites in the U.S., going from 3.8% of all visits in January to 2.8% in September.