Reckitt Benckiser


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Future Ad Labs – Heinz – Reckitt Benckiser – Global

Future Ad Labs has signed up Heinz and Reckitt Benckiser as launch partners for its new product, PlayCaptcha. PlayCaptcha is an interactive ad format which is designed to increase brand engagement and improve overall consumer sentiment and product recall. It is designed to gamify CAPTCHAs.

The PlayCaptcha for Heinz invites visitors to pour a virtual bottle of salad cream onto a sandwich, instead of being forced to decipher hard to read text. For Reckitt Benckiser, the team has developed a PlayCaptcha that persuades visitors to clean a virtual dirty penny by dragging it into a bowl of Cillit Bang.

  • Tiffany & Co. – Global

Tiffany & Co. is looking for an agency to help it with its brand positioning and creative advertising. “Tiffany & Co. has decided to pursue brand positioning and creative advertising support from an external agency to further enhance our global business,” said a spokeswoman for the retailer. Last year Tiffany & Co. spent nearly $60m on measured media in the US alone, according to Kantar Media. For the first half of 2013, the company posted worldwide net sales of $1.8bn, as sales rose 10%.

  • Lady Gaga – Global

Lady Gaga is launching her new album, ARTPOP, on Clear Channel Outdoor’s digital billboards and screens in several countries. In Latin America will be launched in Chile, Mexico and Peru.

The campaign will be also launched in social networks. In Twitter, it will run under the hashtag #iHeartARTPOP. Lady Gaga, who is renowned for her social media savvy and massive following, will ask her over 40 million “Little Monsters” on Twitter and 59 million fans on Facebook to tweet and post about the upcoming album. Fans’ tweets will be incorporated into the background of these digital adverts.

The singer is also using outdoor media to perform a “digital tease” of the album cover, which was designed by Jeff Koons, with a new portion of the album revealed every few minutes. Clear Channel says it is the first-ever out-of-home campaign that sequences a stepped reveal of advertiser creative in unison across the world.

  • Ingenico – Mexico

Ingenico , provider of payment solutions, announced an agreement with Elavon for the deployment of Ingenico s iWL220 wireless device for the Mexican market.

  • IHG – Brazil

InterContinental Hotels Group (IHG) today announces that the Holiday Inn Express(R) brand is expanding in Brazil with the openings of the Holiday Inn Express(R) Belem-Ananindeua hotel, the Holiday Inn Express(R) Porto Velho hotel and the Holiday Inn Express(R) Marilia hotel expected to open later this year. IHG also has plans for a new-build Holiday Inn Express(R) Manaus hotel, scheduled to open in 2014.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Hasbro- Global ::: Reckitt Benckiser – Global :::  Simon – Kucher & Partners – Latin America ::: Double Coin Tires – Latin America :::

Hasbro – Global

Hasbro has announced a global review of  its media account. The global media account review comes after Hasbro´s two appointements of  David Hargreaves, Exec VP Corporate, Strategy and New Business and Wiebe Tinga, to the post of chief commercial officer. Tinga has been tasked with overseeing all of the company’s commercial activities across North America, Europe, Latin America and Asia-Pacific.

Reckitt Benckiser – Global

Reckitt Benckiser has launched a review of its $1.8 billion global media account. The review also comes  less than three months after Unilever veteran Richard Davies was named director of global media. Davies will be leading the review.

The last review was in 2009 and Publicis Groupe’s Zenith  has been in charge of the account since then. The review doesn’t affect creative assignments, led by Havas globally.

Simon – Kucher & Partners – Latin America

Strategy and marketing firm Simon-Kucher & Partners is expanding into the Latin American market with the opening of offices in Brazil and Chile. The company said the opening was a “logical” step in its globalisation strategy. The offices will be run by managing partner Manuel Osorio who said: “With our new permanent presences in Brazil and Chile, we are now able to support our clients on-site with our service portfolio of strategy, marketing, pricing and sales consulting.”

Double Coin Tires – Latin America

Double Coin Tires (CMA) has changed its website domain name and launched a Spanish language version of the site as well. he Spanish language site is available at http://espanol.doublecointires.com/.

“We’ve recognized increased customer demand for Double Coin Tires not only in the U.S., but throughout North and Central America,” said Aaron C. Murphy, vice president of CMA. “Double Coin is a well-positioned brand with continued growth and exposure in these markets. Our new website address and the Spanish language version provide an easy way to access information about Double Coin products in multiple languages.”



A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • DISH

Dish-LatinoDISH has selected Havas Worldwide as its new digital agency of record to support its general market and Latino digital marketing needs. Dish Latino digital needs were previously handled by Miami based agency Media 8. Offline Hispanic marketing will continue to be done by Hispanic Group also out of Miami. Media planning will be done in New York and activation out of the Chicago office.

  • Nationwide Insurance

Nationwide Insurance has consolidated media duties with UM, Ad Age reports. The Interpublic Group of Cos.’ shop will now handle digital and traditional media-planning and buying, as well as analytics. The shift will not impact McKinney, the lead creative agency for Nationwide, beyond media planning. Nationwide spends about $300 million on measured media in the U.S., said Nationwide CMO Matt Jauchius .

  • Reckitt Benckiser

Reckitt BenckiserBritish-based household giant Reckitt Benckiser has anounced a review of its $1.8 billion global media account, the Drum reports. The review comes less than three months after Unilever veteran Richard Davies was named director of global media. The review has created a huge buzz in the advertising world, coming within a week of announcement of the Omnicom Publicis merger. The company’s last global media review, four years ago, tapped Publicis Groupe’s Zenith and Havas Media Group. The pitch then also included agencies from WPP and Omnicom.

  • Dieste-The Marketing Arm

Dieste Inc. and The Marketing Arm joined forces to form Cultur8, a next-generation multicultural agency that connects brands and consumers through cultural passions. The new independent agency, that began operating on January 1(st) 2013, brings together Dieste’s promotions department (strategy + creative groups) and Wave, TMA’s multicultural group. Current clients include AT&T, Heineken, Tecate and Tecate Light, Indio, Jose Cuervo and Frito Lay.

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