A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Hasbro- Global ::: Reckitt Benckiser – Global ::: Simon – Kucher & Partners – Latin America ::: Double Coin Tires – Latin America :::
Hasbro – Global
Hasbro has announced a global review of its media account. The global media account review comes after Hasbro´s two appointements of David Hargreaves, Exec VP Corporate, Strategy and New Business and Wiebe Tinga, to the post of chief commercial officer. Tinga has been tasked with overseeing all of the company’s commercial activities across North America, Europe, Latin America and Asia-Pacific.
Reckitt Benckiser – Global
Reckitt Benckiser has launched a review of its $1.8 billion global media account. The review also comes less than three months after Unilever veteran Richard Davies was named director of global media. Davies will be leading the review.
The last review was in 2009 and Publicis Groupe’s Zenith has been in charge of the account since then. The review doesn’t affect creative assignments, led by Havas globally.
Simon – Kucher & Partners – Latin America
Strategy and marketing firm Simon-Kucher & Partners is expanding into the Latin American market with the opening of offices in Brazil and Chile. The company said the opening was a “logical” step in its globalisation strategy. The offices will be run by managing partner Manuel Osorio who said: “With our new permanent presences in Brazil and Chile, we are now able to support our clients on-site with our service portfolio of strategy, marketing, pricing and sales consulting.”
Double Coin Tires – Latin America
Double Coin Tires (CMA) has changed its website domain name and launched a Spanish language version of the site as well. he Spanish language site is available at http://espanol.doublecointires.com/.
“We’ve recognized increased customer demand for Double Coin Tires not only in the U.S., but throughout North and Central America,” said Aaron C. Murphy, vice president of CMA. “Double Coin is a well-positioned brand with continued growth and exposure in these markets. Our new website address and the Spanish language version provide an easy way to access information about Double Coin products in multiple languages.”