New Balance


Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.


  • Sprint

Sprint wants customers to connect simply and affordably with friends and family across the globe. Starting today, Sprint is offering two new international long-distance options that allow customers to call Colombia, El Salvador, Honduras, Guatemala and Venezuela from the United States. The new offers, Colombia Unlimited and 200 International Connect, provide customers one of the greatest values that Sprint has ever offered for international long distance – just US$5 extra per month on select unlimited plans.With Sprint Unlimited plans, customers also get unlimited talk, text and 5GB of 4GLTE data while roaming in Mexico and Canada.In addition to Colombia Unlimited and 200 International Connect, Sprint offers a variety of international long-distance plans, such as Sprint International Connect.Sprint’s Unlimited Basic, Plus and Premium plans give unlimited calls and texts to Mexico and Canada at no additional cost. Francisco Morillo, Digital Marketing Manager – SEM & SEO at Sprint  is a member of Portada Council System.


  • New Balance

New Balance has appointed MullenLowe PR as it looks to reactivate earned media, PRWeek has reported. The new team will operate between the agency’s New York and Boston offices with support across MullenLowe Group’s 65-market global network. The agency will support New Balance across product categories, including running, basketball, baseball, tennis and lifestyle. The relationship builds upon an existing one New Balance has with MullenLowe Mediahub, a sibling agency that has been responsible for media planning and buying for New Balance since 2018.




  • Mama Tere

Family Food Distributors, a specialty food distributor, announced the re-launch of their private label Mama Tere in 2020, Hispanic Abasto reports. Mama Tere’s new proposal will be to present the home recipes that Hispanic families enjoy every day. It will have a fresh, clear image that personifies who Mama Tere is.



  • Pollo Campero 

Pollo Campero, the Guatemalan restaurant chain known for its Flavorful Chicken Meals, was named “Emerging Partner of the Year” by ALSAC/St. Jude Children’s Research Hospital. Since Pollo Campero’s arrival in the United States, it has shown its commitment to the people and communities it serves by supporting different initiatives at the local market level. In all, since the launch of its campaign in the United States, Pollo Campero – its team members, franchisees and guests – have raised more than US$95,000.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • Michelin

Michelin North America has selected Interpublic Group’s Weber Shandwick as PR AOR. Ketchum was the incumbent. The firm will be responsible for Michelin North America’s corporate, B2B and consumer PR across the U.S., according to a release. In 2017, Michelin appointed Havas Media as its global media agency of record after a competitive review. Havas handles media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.


Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Miami Super Bowl 2020

The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner. As part of the assignment, cross-cultural advertising agency Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy. Miami Super Bowl 2020 joins Republica’s growing roster of clients, including an array of blue chip companies the agency services in the United States and internationally, including Toyota, Walmart, Google, Azamara Club Cruises, Spotify, Segura Viudas Cava, NBCUniversal Telemundo, and Four Seasons Hotels & Resorts, to name a few.



  • Toyota

Toyota is running its´Tundra Power campaign aimed at Hispanic soccer fans in the U.S. who are likely experiencing fatigue from the plethora of early morning games, Mediapost has reported. The campaign, developed by Conill, includes a 90-second video and over the next three weeks, the brand will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of joe.Toyota traveled to the coffee region of Veracruz, Mexico, with a top coffee producer to bring one of their strongest blends that embodies the spirit of Tundra.The campaign will launch with an introductory video highlighting Tundra’s journey to bring the coffee all the way from Mexico.World Foods & Flavor, U.S. importers and distributors of coffee have created a special formulation made with 100% Mexican coffee beans that fuse blends of Robusta and Arabica creating an intense roast.A projected 40,000 fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues.Toyota Latino social media channels will amplify the promotion, where hard-working fans can use #TundraPower to receive their own coffee at home. The markets include San Jose, Los Angeles, Dallas, Houston, El Paso, Albuquerque, Phoenix and San Diego.

  • New Balance

Mediahub has been appointed athletic footwear brand New Balance new media agency of record for its U.S. business. The account will be run out of Boston, which is also the global headquarters for New Balance. Mediahub will support product launches using creatively led approaches to strategic communications planning and media buying.





2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • ADP 

Havas New York has been selected human resources management software ADP´s AOR following a competitive review, Adweek reports.  Havas New York will handle multiple areas for ADP, from creative to communications to media. ADP spent us$28.3 million on U.S. measured media in 2017, but was down significantly from that during the first half of 2018. Its new agency relationship should result in a rise in ad spending.




  • Maru Group/Tú Cuentas

Maru Group (“Maru” or “the Group”), the technology-enabled customer insights company, announced Maru/Blue’s acquisition of Tú Cuentas, a Hispanic research panel targeting Spanish speaking communities in the U.S. The addition of Tú Cuentas to Maru/Blue’s range of Market Research Online Communities will significantly strengthen the company’s research capabilities with the Hispanic population.Founded in 2010, Tú Cuentas is a Hispanic market research panel with over 8,000 registered members in the U.S. Its proprietary online research platform targets Hispanic communities and gathers insights from both open community discussions and private Market Research Online Communities.Launched in April 2018, Maru/Blue provides its clients access to high-quality known respondents from market communities. Tú Cuentas will provide Maru/Blue’s clients with new access to well-curated responses from a deeply-engaged Hispanic community.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

What: Boston-based sportswear company New Balance signed new sponsorship deals with Spanish soccer club Athletic Bilbao, and Ireland’s Football Association. With these two new deals, New Balance is replacing competitors Nike and Umbro as sports wear sponsor of the above mentioned soccer clubs.
Why it matters: The Irish soccer team has a large following among the many U.S. soccer fans of Irish origin.. In fact this Thursday the Ireland National Team is set to play Mexico in New Jersey’s Met Life Stadium.

New Balance, the Boston-based sports wear multinational company has broken into  one of Europe’s longest soccer sponsorships. The company announced that, starting September 2017, it will be the sponsor of the Irish National Soccer Team.  English sportswear supplier Umbro had been Ireland’s kit supplier since 1994. The deal includes a full kit, training apparel, and equipment for the Ireland’s international teams including its underage division.

Subscribe to Portada daily Sports Marketing Updates!

“The Football Association of Ireland (FAI) is delighted to announce this relationship. The Republic of Ireland jersey is recognizable all around the world and is synonymous with the passion that our players and our supporters are renowned for,” stated John Delaney, FAI CEO.

New Balance seems to have set its eyes on soccer. The American brand sponsors major clubs including Liverpool, Celtic, FC Porto, Sevilla, LOSC Lille, and the national soccer teams of Costa Rica and Panama.

In addition, starting with the 2017/18 season in the fall  New Balance will become Athletic Bilbao’s new kit, training wear and equipment sponsor for the next six years.

“We are delighted to embrace and share this new era for the Club, in which we face the tough task of defending our philosophy and moving forward based on our own approach to football. We feel that New Balance will become part of the history of our club, and are looking forward to working together on the challenges that await us in the future,” said Josu Urrutia, Athletic Bilbao President, in a statement.

By signing this new deal, the Spanish soccer club decided to end the relationship it had with Nike since 2013.The basque soccer club will show off its new gear during a friendly match against Georgia on September 2.