A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
- Miami Super Bowl 2020
The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner. As part of the assignment, cross-cultural advertising agency Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy. Miami Super Bowl 2020 joins Republica’s growing roster of clients, including an array of blue chip companies the agency services in the United States and internationally, including Toyota, Walmart, Google, Azamara Club Cruises, Spotify, Segura Viudas Cava, NBCUniversal Telemundo, and Four Seasons Hotels & Resorts, to name a few.
Toyota is running its´Tundra Power campaign aimed at Hispanic soccer fans in the U.S. who are likely experiencing fatigue from the plethora of early morning games, Mediapost has reported. The campaign, developed by Conill, includes a 90-second video and over the next three weeks, the brand will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of joe.Toyota traveled to the coffee region of Veracruz, Mexico, with a top coffee producer to bring one of their strongest blends that embodies the spirit of Tundra.The campaign will launch with an introductory video highlighting Tundra’s journey to bring the coffee all the way from Mexico.World Foods & Flavor, U.S. importers and distributors of coffee have created a special formulation made with 100% Mexican coffee beans that fuse blends of Robusta and Arabica creating an intense roast.A projected 40,000 fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues.Toyota Latino social media channels will amplify the promotion, where hard-working fans can use #TundraPower to receive their own coffee at home. The markets include San Jose, Los Angeles, Dallas, Houston, El Paso, Albuquerque, Phoenix and San Diego.
- New Balance
Mediahub has been appointed athletic footwear brand New Balance new media agency of record for its U.S. business. The account will be run out of Boston, which is also the global headquarters for New Balance. Mediahub will support product launches using creatively led approaches to strategic communications planning and media buying.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@www.www.portada-online.com.
Havas New York has been selected human resources management software ADP´s AOR following a competitive review, Adweek reports. Havas New York will handle multiple areas for ADP, from creative to communications to media. ADP spent us$28.3 million on U.S. measured media in 2017, but was down significantly from that during the first half of 2018. Its new agency relationship should result in a rise in ad spending.
- Maru Group/Tú Cuentas
Maru Group (“Maru” or “the Group”), the technology-enabled customer insights company, announced Maru/Blue’s acquisition of Tú Cuentas, a Hispanic research panel targeting Spanish speaking communities in the U.S. The addition of Tú Cuentas to Maru/Blue’s range of Market Research Online Communities will significantly strengthen the company’s research capabilities with the Hispanic population.Founded in 2010, Tú Cuentas is a Hispanic market research panel with over 8,000 registered members in the U.S. Its proprietary online research platform targets Hispanic communities and gathers insights from both open community discussions and private Market Research Online Communities.Launched in April 2018, Maru/Blue provides its clients access to high-quality known respondents from market communities. Tú Cuentas will provide Maru/Blue’s clients with new access to well-curated responses from a deeply-engaged Hispanic community.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@www.www.portada-online.com.