CHANGING PLACES: Jason Riveiro, David Lawenda, Craig Coleman, Jorge Daboub…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Menu
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Honey Maid, a Mondelēz International brand, recently released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing American culture. The campaign will be distributed on TV, online and in cinema through September 2016 in the United States. We spoke to Katrina Plummer, Equity Brand Manager, Honey Maid, Mondelēz International, who provided us more specifics.
Honey Maid, a Mondelēz International brand, has released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing american culture.The new integrated marketing campaign will run on television and social media. In addition, the company is introducing the browser app Wholesome Button to allows users experience the Internet through the lens of acceptance and positivity. Carat is Honey Maid’s media agency.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Annika Blockstrand, Regional Media Director for Latin America at Mondelez International and a speaker at our upcoming Latam Summit, tells Portada that in 2014 approximately 15% of Mondelez’s Latin American media budget is going to be invested in digital media. Mondelez brings together well-known global and local snacks brands that in 2013 had revenues of more than US$ 35 billion. How a major marketer plans to
engage Latin Americans going forward.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers