Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
Posts Tagged ‘Mobile’
Mobile use is becoming less social and more related to the search for information and products that are relevant to users’ lives, and that solve problems in real time.
Aside from reshaping the mobile landscape through combining two of its largest players, how would the merger affect major (and minor) carriers’ ongoing battle for the loyalty of Hispanic consumers?
We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
Facebook has unveiled its latest premium video effort called “Watch,”a new platform for shows on Facebook that will be available on mobile, desktop, laptop and in Facebook’s TV apps.
Mobile ad platform Sabio Mobile announced a “Validated Publishers” feature for its supply offering.
Brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
Through Havas Group pure player Adcity, the marketing company launched its mOOHbile offer, for facing the challenges of geolocation.
What: Mobile has captured more than half of all U.S. internet advertising revenue for the first time ever, while total digital ad spend hit a landmark US$72.5 billion in 2016 according to the latest IAB Internet Advertising Revenue Report. Why it matters:While mobile ad revenuesoars to an all-time high of US$36.6 Billion digital video surges to a […]
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
ONLINE VIDEO ROUND UP: Google, YouTube, Vimeo Add Video Features, Facebook Scores Soccer Livestream Deals
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
AcuityAds will acquire 100% of Visible Measures’ outstanding common stock in exchange for cash in the amount of USD $10 million. It is expected that this transaction will be completed on or about March 31, 2017.AcuityAds gains meaningful footprint in the high-growth programmatic video advertising market
Pro-forma TTM Revenue for the combined organization exceeded CDN US$75 million.
AppsFlyer has released the 2017 Mobile World Congress Edition of The AppsFlyer Performance Index, which presented a ranking of the top media sources in mobile advertising.
Advertising technology company Viant, part of Time Inc., has signed an agreement to acquire Adelphic. The combination will create the industry’s first people-based demand-side platform, powered by over 1 billion registered users globally.
AppsFlyer has raised an additional US$56 million in Series C financing, bringing its total funding to US$84 million. The round was led by Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth Join Investors Roster.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
The Mobile Marketing Association (MMA) Millward Brown and NetQuest ran a study on mobile users in Argentina and Brazil to generate insight on opportunities in the mobile market and preferences and profiles for different targets.
Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.
AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.
Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.