Posts Tagged ‘Mobile’

Mobile

AcuityAds Acquires Visible Measures for US $10 million

AcuityAds will acquire 100% of Visible Measures’ outstanding common stock in exchange for cash in the amount of USD $10 million. It is expected that this transaction will be completed on or about March 31, 2017.AcuityAds gains meaningful footprint in the high-growth programmatic video advertising market
Pro-forma TTM Revenue for the combined organization exceeded CDN US$75 million.


Time Inc.’s Viant to Acquire Adelphic

Advertising technology company Viant, part of Time Inc., has signed an agreement to acquire Adelphic. The combination will create the industry’s first people-based demand-side platform, powered by over 1 billion registered users globally.


STUDY: The State of Mobile in Argentina and Brazil

The Mobile Marketing Association (MMA) Millward Brown and NetQuest ran a study on mobile users in Argentina and Brazil to generate insight on opportunities in the mobile market and preferences and profiles for different targets.


Internet Advertising to Take Over Broadcast Advertising in 2017

Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.


RESEARCH: The State of Mobile App Marketing in LatAm

AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.


MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.