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Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Sprint

Sprint wants customers to connect simply and affordably with friends and family across the globe. Starting today, Sprint is offering two new international long-distance options that allow customers to call Colombia, El Salvador, Honduras, Guatemala and Venezuela from the United States. The new offers, Colombia Unlimited and 200 International Connect, provide customers one of the greatest values that Sprint has ever offered for international long distance – just US$5 extra per month on select unlimited plans.With Sprint Unlimited plans, customers also get unlimited talk, text and 5GB of 4GLTE data while roaming in Mexico and Canada.In addition to Colombia Unlimited and 200 International Connect, Sprint offers a variety of international long-distance plans, such as Sprint International Connect.Sprint’s Unlimited Basic, Plus and Premium plans give unlimited calls and texts to Mexico and Canada at no additional cost. Francisco Morillo, Digital Marketing Manager – SEM & SEO at Sprint  is a member of Portada Council System.

 

  • New Balance

New Balance has appointed MullenLowe PR as it looks to reactivate earned media, PRWeek has reported. The new team will operate between the agency’s New York and Boston offices with support across MullenLowe Group’s 65-market global network. The agency will support New Balance across product categories, including running, basketball, baseball, tennis and lifestyle. The relationship builds upon an existing one New Balance has with MullenLowe Mediahub, a sibling agency that has been responsible for media planning and buying for New Balance since 2018.

 

 

 

  • Mama Tere

Family Food Distributors, a specialty food distributor, announced the re-launch of their private label Mama Tere in 2020, Hispanic Abasto reports. Mama Tere’s new proposal will be to present the home recipes that Hispanic families enjoy every day. It will have a fresh, clear image that personifies who Mama Tere is.

 

 

  • Pollo Campero 

Pollo Campero, the Guatemalan restaurant chain known for its Flavorful Chicken Meals, was named “Emerging Partner of the Year” by ALSAC/St. Jude Children’s Research Hospital. Since Pollo Campero’s arrival in the United States, it has shown its commitment to the people and communities it serves by supporting different initiatives at the local market level. In all, since the launch of its campaign in the United States, Pollo Campero – its team members, franchisees and guests – have raised more than US$95,000.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Michelin

Michelin North America has selected Interpublic Group’s Weber Shandwick as PR AOR. Ketchum was the incumbent. The firm will be responsible for Michelin North America’s corporate, B2B and consumer PR across the U.S., according to a release. In 2017, Michelin appointed Havas Media as its global media agency of record after a competitive review. Havas handles media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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ComScore has named Mónica Castillo as Country Manager in Colombia. Previously, Castillo had filled the role of Sales Manager at comScore Mexico over 6 years. In her new role, she’ll contribute to new business development and customer service at a local basis.

 

 

 

 

Club Atlético Belgrano from Córdoba, Argentina, has chosen Sebastián Viberti, son of the soccer player and coach, as new director of marketing.

 

 

 

 

 

Puig, the cosmetics company from Spain, has named Vanita Sabnani as the new head of innovation and new businesses. Between 2004 and 2012, Sabnani was global director of marketing and new business development, as well as VP, marketing in North America.

 

 

 

 

Deportivo Cali has presented its new director of marketing: Guillermo Montoya. He is an anthropologist with an MBA from Liverpool University.

 

 

 

 

 

Michelin, the French manufacturer of tires, has promoted Pedro Álvarez to director of marketing in Spain and Portugal. He has over 20 years in the company, where he had previously filled the role of head of operations and sales of trucks for the same region.

 

 

 

 

Havas Argentina has announced the arrival of Julia Kaiser as Brand Strategist and Nicolás Cáceres as Data Strategist. Both executives will coordinate the creation and implementation of strategic solutions within the various group’s units.

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Revlon

Revlon has consolidated its US$400-million plus multi-brand global advertising account with WPP’s Grey and Mediacom. Grey will provide integrated communications services, including traditional and digital advertising and promotion and activation marketing for our brands, including Revlon, Elizabeth Arden, Almay, CND, Cutex, Sinful and many of our key fragrance brands, including Charlie, Britney Spears, Curve, Tapout and Elizabeth Taylor. Mediacom was already handling Revlon brand in the U.S. Now, the agency will have its duties expanded to become global media planning and buying agency of record across all brands.

 

 

  • Michelin

French tire manufacturing Michelin has awarded Havas Media its global media business following a competitive pitch. Incumbent MediaCom participated in the review, AdWeek reported. Michelin spends and around US$100 million annually on ads globally and more than US$25 million in the U.S. Havas will handle media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

 

 

 

 

  • UBER

Uber app has released its new campaign for Latin America, in which the brand highlights the reasons why more and more people decide to become Uber drivers. The campaign “Manera Diferente” was created to be broadcasted on TV and seeks to portray the potential of becoming a Uber driver. In addition, the app will launch a series of videos that will compile the best moments of different testimonies. Uber’s creative team was inspired by quantitative surveys conducted among drivers and users of the company to develop the campaign. The campaign will include pieces for radio, print, out of home and digital strategy, fully integrated with differentiated formats such as dynamic videos, in-app programmatic media and vertical video formats.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

 

  •  InterContinental Hotels Group / Crowne Plaza

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, announces the opening of the new-build 155-room Crowne Plaza Puebla hotel, marking the brand’s arrival to this important Mexican city. With an investment of more than US$17 million by Consorcio Hotelero GR5, S.A. de C.V., the hotel is the first property to open in Mexico under the Crowne Plaza Accelerate brand transformation. The Crowne Plaza Puebla hotel is located at Blvd. Hermanos Serdán 794, Col. San Jerónimo Caleras, Puebla. IHG has hotels in nearly 100 countries, with 225 hotels and 38,133 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental hotel opened in Belem, Brazil in 1946.

 

 

 

  • Hyatt

Hyatt Hotels Corporation in conjunction with LATAM Hotel Corporation and GHL Hotels, announced the opening of Hyatt Centric Guatemala City, the brand’s first hotel in Central America. Hyatt Hotels Corporation, a global hospitality company, has a portfolio of 13 premier brands, including 708 properties in 56 countries.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Con Edison

Havas New York has been appointed new agency of record of energy giant Con Edison after a competitive review led by Joanne Davis Consulting. Havas will handle both creative and media duties for the company, which serves most residents of New York City and the surrounding area including Westchester, Orange and Rockland counties.WPP’s Possible handles digital for Con Ed. Con Ed is a privately owned company that spent US$6 million marketing budget in 2016, according to Kantar Media. Con Ed spent around US$7 million the previous year.

 

  • Southwest Airlines

Southwest Airlines will conduct a media agency review after working with Dallas-based Camelot Strategic Marketing & Media for more than 30 years.Camelot resigned the business and will not to participate in the review. Southwest Airlines said it is working with Select Resources International to conduct the search and is expexted to make a selection by late September. Southwest Airlines spent US$203 million in measured media in the U.S. in 2016, according to Kantar Media.

 

 

  • At&T

Soccer United Marketing (SUM)Major League Soccer’s commercial arm, announced a multi-property sponsorship extension with AT&T. The agreement renews AT&T’s status as the Official Partner of Major League Soccer (MLS), U.S. Soccer and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. Tour.The multi-property sponsorship is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key events.AT&T will become the presenting sponsor of MLS’Decision Day, the final day of the regular season when every team plays at the exact same time. The result is the most intense and dramatic two hours of the MLS season as teams fight for playoff positions. This year’s Decision Day is Oct. 22. AT&T also has a strong presence across a number of promotional vehicles, including the AT&T Goal of the Week, Month, and Year voting platforms and The Movement presented by AT&T, an online MLSsoccer.com series that explores the growing soccer movement and culture in North America. AT&T has been a sponsor of MLS since 2009.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • Dietz & Watson

Philadelphia-based Dietz & Watson, an American manufacturer of delicatessen foods, has launched both a media and creative agency review. Search consultant Pile & Co. will manage the process. The company’s creative agency Allen & Gerritsen will not participate in the review. Philadephia-based MayoSeitz Media is the media agency incumbent. D&W spent US$12.4 million on ads in 2016, according to Kantar Media, up sharply from the US$7.7 million the firm spent in the prior year.

 

 

 

  •  Gap

Clothing retail chain Gap has started a review to find an agency to handle its U.S. digital media buying and planning, Adweek’s Agency Spy reports. According to Kantar Media, the chain spent us$178 million on paid U.S. media last year and in first quarter that total was us$42 million. Gap does not publicize its media agency relationships.

 

 

 

 

  • Michelin

French tire manufacturing Michelin has awarded Havas Media its global media business following a competitive pitch. Incumbent MediaCom participated in the review, AdWeek reported. Michelin spends and around US$100 million annually on ads globally and more than US$25 million in the U.S. Havas will handle media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

 

  • CrowdStrike

CrowdStrike® Inc., cloud-delivered next-generation endpoint protection, announced the launch of its operations in Latin America to expand regional sales, marketing, and partner and business development support. The company is rapidly growing its customer base across the region, attracting new customers in sectors such as retail, telecommunications and manufacturing.The opening of CrowdStrike’s new office in Mexico City will accelerate its go-to-market strategy in the region and expand opportunities for new business development and partnerships. This strategic expansion comes on the heels of the company’s global growth of 2,665 percent over the past three years and an impressive customer portfolio of Fortune 1000 companies, government agencies, and small and medium-sized (SMB) organizations.In addition to opening a new office in Mexico City and appointing Carlos Gonzalez, CrowdStrike is also expanding its in-region sales, channel, and marketing teams. CrowdStrike will be exhibiting at Infosecurity Mexico at booth 420 from April 25 — April 27, 2017.

  • Michelin

The Argentine headquarters of Michelin, a French tire company, has chosen media agency Quiroga Medios for media planning and buying. Nicolás Salzamendi, accounts director of the agency, will be responsible for this new client.

 

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Copa Airlines & Turkish Airlines

Copa Airlines, subsidiary of Copa Holdings, S.A., and Turkish Airlines, both members of Star Alliance, signed a Codeshare Agreement which will offer passengers more flight options with seamless connections through Copa’s Hub of the Americas, in Panama City, and Turkish’s seamless gateway to Europe through the company’s Hub, in Istanbul, Turkey.The strategic Hub of the Americas of Copa Airlines, in Panama City, will allow passengers coming from Istanbul fast and efficiently connect to 74 destinations in America and the Caribbean, including the most important cities of the region. Also with this codeshare agreement, the Latin American passengers traveling with Turkish Airlines through its uniquely positioned hub, Istanbul, that bridges the East and the West, will have more entry options to Europe also Africa, Asia/ Far East and Middle East. This agreement, which complements and expands the route networks of both airlines as well as the connectivity between the continents, will also improve and promote bilateral opportunities for tourism and commercial developments between two countries.

 

 

  • Wyndham

Wyndham Opens Two Wyndham Grand Hotels in Paraguay and Uruguay.With the debut of its upper-upscale Wyndham Grand brand in Asunción, Paraguay, and Montevideo, Uruguay, 10 of the company’s 18 brands operate in 11 countries across the continent.Situated in the centers of these two capital cities, the newly constructed Esplendor Asunción – A Wyndham Grand Hotel and Esplendor Montevideo – A Wyndham Grand Hotel offer business and leisure travelers the signature Wyndham Grand experience.

 

 

  • IHG

InterContinental Hotels Group (IHG) announces the signing of a new-build Holiday Inn hotel in Lima, the capital of Peru. The 19-story, 200-room property will be owned by Grucaba SAC and managed by IHG. The hotel will be situated on Avenida Ricardo Palma in the Miraflores District, an affluent residential area south of downtown Lima known for its upscale dining and shopping.It is scheduled for a Q3 2019 opening.IHG has nearly 1,250 Holiday Inn hotels worldwide, 29 of which are located throughout Latin America. IHG has hotels in nearly 100 countries, with 225 hotels and more than 38,000 rooms throughout Mexico, Latin America and the Caribbean.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

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