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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Unilever

Consumer goods giant Unilever has consolidated media and global communications planning with Mindshare Media Agency, according to reports.The move is said to facilitate Unilever’s aim to unify the number of global agencies it works with. Indeed, the personal care giant already employs Mindshare to handle much of its global media-buying activity.WPP-owned Mindshare is said to have been awarded the account from Omnicom’s PHD, which incidentally took over the account from Mindshare in 2012.Operations will take place from the Mindshare London office.

 

  • Aeromexico

Aeromexico, Mexico’s global airline, along with its partner Delta Air Lines, announced the launch of a new route between Portland, Oregon, and Mexico City beginning on December 1, 2017.Portland is one of the fastest growing tech and innovation hubs in the United States, and it is recognized as a major center for entrepreneurship and business development that could attract new investment opportunities with this route.Service on the route is provided with Boeing 737-800 aircraft featuring 160 passenger seas.Thus, Aeromexico and Delta Air Lines restate their commitment to offering high-quality service to more destinations in Mexico and the United States.

 

 

 

  • Conrad Hotels 

Conrad Hotels & Resorts has announced the opening of Conrad Cartagena, the brand’s first hotel in Colombia and third in Latin America.In early 2018, the property will also unveil an additional 159 rooms.Conveniently located 20 minutes from the Rafael Nunez International Airport, Conrad Cartagena offers more than 24,000-square-feet of flexible event space, including a 9,000-square-foot Grand Ballroom and five 500-square-foot meetings rooms.Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, including 14 properties in Colombia.The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 70 hotels throughout the region, including more than ten projects in Colombia.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

 

  • WAVEMAKER

Wavemaker, GroupM’s new media agency created from MEC and Maxus merger, disembarks in Argentina. Led by Daniel Coscia, the agency will have Toyota, Musimundo, Colgate Palmolive and Prisma amongst its’ clients. The agency will operate from MEC’s former offices in the neighborhood of Belgrano, in Buenos Aires. Wavemaker has offices in 90 countries and more than 8,500 employees. L Oréal, Vodafone, Marriott and Netflix are among its main global clients.

 

 

 

  • Hilton

Hilton announced plans to welcome the luxury Waldorf Astoria Cancun and the all-inclusive Hilton Cancun resort to the global hospitality company’s growing portfolio in Mexico. Developed by Parks Hospitality and set to open in 2021, the neighboring properties will feature distinct characteristics and amenities across 100 acres of Caribbean beachfront. Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, including more than 50 in Mexico. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 70 hotels throughout the region, including nearly 30 projects in Mexico. This year, Hilton has opened seven hotels across four brands in the country, including the in-market debut of the Conrad Hotels & Resorts brand in San Luis Potosi.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Hilton 

Hilton is committed to expand in Latin America. The hotel chain has grown its porfolio surpassing 100 hotels in the region. During the 12 months ended June 30, 2017, Hilton signed approximately 30 new deals, maintaining a robust pipeline of more than 70 properties in Latin America; and opened 15 new hotels, including six, which debuted this year in Brazil, Mexico and Uruguay. As one of the top tourist destinations in the region, Argentina remains a key market for the company. Hilton currently has three hotels open, including Hilton Buenos Aires, Hilton Garden Inn Tucuman and Anselmo Buenos Aires, Curio Collection by Hilton. Across the region, approximately 60 percent of Hilton’s projects are driven by focused-service brands, such as Hilton Garden Inn and Hampton by Hilton. The company’s current portfolio in Latin America includes nine brands, while its expansion plans in the region span seven of the company’s existing brands: Conrad Hotels & Resorts, Curio Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Homewood Suites by Hilton, Hilton Garden Inn and Hampton by Hilton. Hilton maintains a strong pipeline of more than 70 projects and 11,300 rooms across Argentina, Belize, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Panama, Paraguay and Peru. By the end of 2017, Hilton is planning to open approximately 20 hotels, including the six already added to the portfolio this year.

  • AT&T

AT&T is said to be considering  selling its’ Latam assets, according to reports. Specifically, it will be sellling the Latin American pay TV arm of its business in an attempt to reduce debt. . The sale, if it goes ahead, could be worth anywhere in the region of US$8 billion. AT&T may decide to sell its Latin American operations which include satellite and cable television services in Brazil, Colombia, Venezuela, Argentina but has made it clear that no matter what happens it will retain its assets in Mexico, where it has already invested in wireless services, beginning with its acquisition of DirecTV in 2015.  As of the second quarter of 2017, AT&T has roughly 13 million subscribers in the Latam region, excluding Mexico. The company generated US$1.4 billion in revenue in the region.

  • Havas Group Colombia

As part of its 20th anniversary in Colombia, multinational Havas Group announced during the celebration event a series of initiatives that it will be implementing in the coming months. According to Ignacio Iglesias, CEO & Country Manager Havas Colombia & Central Latam (Colombia, Ecuador and Venezuela), the group will enter the Colombian market with a model that radically changed media planning and buying by carrying out various initiatives with the different industry ‘actors’ like companies, universities and executives, to help growing communications in Colombia. Havas Group opened its offices in Colombia under the name MPG (Media Planning Group) with 17 employees. To date, Havas Group has a team of more than 350 people and is planning creative, traditional & digital media planning and buying solutions based on innovation and intelligent use of data.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • WPP

Holding company WPP has combined five of its brand consultancies and design agencies — Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT — to form one large global brand agency that will launch in January 2018. The new agency, which does not have a name yet, will have a combined staff of 750 people in over 20 countries, with client billings of more than US$100 million worldwide. The entity will be led by Jim Prior as global CEO and Simon Bolton as executive chairman. Back in June, WPP announced it was combining MEC and Maxus into a new entity called Wavemaker. On the same month, Mindshare absorbed Ogilvy’s Neo and in July, the holding company merged Possible into Wunderman.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

Join us at PORTADA Mexico!

  • Pernod Ricard

Pernod Ricard is taking more media buying in-house, according to Digiday. The brand has a small team of media buyers buying inventory directly from demand-side platforms such as Adobe Advertising Cloud (formerly TubeMogul) and Google’s DoubleClick Bid Manager. A quarter of Pernod Ricard’s digital media is bought by its own media buyers rather than its agencies. Pernod Ricard’s own burgeoning media expertise is meant to give it a better understanding of its investments, while simultaneously easing the eroding margins of its agencies. Like it has done with its in-house content-production team, Pernod Ricard takes on more of the day-to-day costs of managing its media investments such as adapting content for different channels and localizing assets, while its’ agencies are tasked with the strategy and creative responsibilities.

 

  • Wavemaker

WPP new media agency, formed by the in-house merger of existing shops MEC and Maxus, has been dubbed Wavemaker. The merger was announced back in June. With US$38 billion in billings, the resulting entity is being positioned as a “media, content and technology agency.” The merged agency network comprises 8,500 people serving clients in 90 countries via 139 offices around the world. According to the agency, the staff includes a mix of digital, data, content and platform/technology experts. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount. Tim Castree will be the global CEO of MEC and Wavemaker Publicis Media veteran Amanda Richman would be joining in October as CEO of Wavemaker’s U.S. operations. The full rollout is expected to be completed by January 2018.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • NESCAFÉ Clásico

Casanova McCann created a new campaign for NESCAFÉ Clásico with Latin superstar Ricky Martin, which is the fourth consecutive year of this creative partnership. Produced by Letca Films and directed by Jorge Colon, the campaign includes TV, radio, OLVs, in-store and digital media. The campaign was shot in Mexico in between Ricky Martin’s latest concert tour dates. The campaign will launch in the U.S. later this year.

 

 

 

 

 

https://youtu.be/s4v0UjSykr4

 

  • Barclays

Barclays, a financial services company, has moved its global media account to Omnicom Group following a review that began earlier this year, according to sources.WPP’s Maxus, now in the process of merging with sibling agency MEC into a new entity called Wavemaker, was the incumbent.Barclays spends around US$80 million on measured media annually according to Campaign.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Lego

Toy manufacturer the Lego Group has launched a review of its global media planning and buying business, according to AdWeek. Lego might be looking to consolidate its media duties into one agency network. Starcom is the US incumbent since 2000.

 

 

 

 

 

  • Elizabeth Arden

WPP’s MediaCom has won  global media duties for Elizabeth Arden, effective July 1. PHD was the incumbent. Arden spent an estimated US$22 million on ads in the U.S. last year down from US$27 million in 2015, according to Kantar Media. Global figures weren’t available but most of the client’s ad expenditures are earmarked for the U.S., per sources. MediaCom is the media agency for Revlon, which purchased Elizabeth Arden last year for US$870 million. The client decided it made business sense to consolidate the accounts under one agency.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • MEC/ Maxus

WPP’s media buying unit GroupM has merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. There isn’t a name yet to the firm that will be led by MEC CEO Tim Castree. GroupM will invest the savings from the merger to expand digital agency Essence, which GroupM acquired in 2015, into a data-driven full-service media shop. Essence will be able to apply digital and addressable techniques to traditional media channels like TV, out of home and radio. The Maxus and MEC merger follows similar moves at other major agency  holding companies to streamline commoditized media buying services.

 

  • Grupo Axo

Grupo Axo, a leading multi-brand retailer in Mexico, announced that General Atlantic, a leading global growth equity firm, has agreed to make a strategic investment in the Company. As part of this transaction, Alsea, a leading Mexican multi-brand restaurant operator, will be fully exiting its position in the Company. The transaction is subject to customary closing conditions and authorization by the Mexican Antitrust Commission.Grupo Axo is one of the largest and fastest growing retailers in Mexico, operating over 500 retail points of sale and more than 3,100 wholesale points of sale in department stores. The Company owns the exclusive rights to commercialize more than 20 leading international brands in Mexico, under licensing agreements and joint ventures. Grupo Axo owns and operate Promoda, the leading off-price retailer in Mexico with 140 stores.Grupo Axo intends to drive its next phase of growth by enhancing its retail footprint through its licensed brands, bringing more internationally prominent brands to the region, and continuing to expand its off-price business’s, Promoda’s, reach to consumers. In conjunction with General Atlantic’s investment, Luis Cervantes, Martin Escobari and Andrew Ferrer will be joining Grupo Axo’s Board of Directors. General Atlantic has deep regional expertise across Latin America, with current regional investments in Clip, Despagar.com, Ourofino, Pague Menos, SAS, Sanfer, and XP Investimentos.

 

  • Nestle

Swiss-based food company Nestle SA is creating thousands of jobs and investing in new factories in Latin America as it looks to tackle social issues and shore up its position in one of its strongest marketsThe initiative follows a similar project carried out by Nestle in Europe in recent years, where some countries are just beginning to recover from a youth unemployment crisis.The company employs some 60,000 people in roles ranging from factory operatives to veterinarians in Latin America.

 

 

 

  • Cargill

Cargill Inc. has acquired a leading chicken company in Colombia, marking its foray into that nation’s protein market.The Minnetonka-based agribusiness giant announced Thursday the purchase of Pollos El Bucanero S.A. — or Bucanero Chicken — for an undisclosed sum. The company is a consumer brand, selling packaged chicken and processed meats in retail stores and through food service ­channels.Bucanero has been in the chicken business for more than 30 years and has grown quickly. Cargill appointed Jorge Ivan Duque, who has spent 12 years working in the poultry sector in Central America and Colombia, as general manager of its Pollos Bucanero business.It will operate under Cargill Protein Latin America, which has businesses in Costa Rica, Guatemala, Honduras and Nicaragua.Bucanero, which sources from more than 170 farms across Colombia, employs about 5,000 people in the country. These employees bring Cargill’s total workforce in Latin America to 35,000 across 14 countries.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sprint

Sprint Corp. has moved its US$700 million media account from Publicis Groupe‘s Mediavest Spark to independent media agency Horizon Media following a review that kicked off in January. The telecom giant also held a cretive review last year, when it selected Droga5 as its creative AOR. Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. Mediavest | Spark was handling the assignment since 2011. Sprint’s multicultural and Hispanic business will now be run, according to Portada’s Interactive Database of Corporate Marketers and Agency Executives, by Karina Dobarro,VP Managing Director, Multicultural Brand Strategy, and Jerly Marquez, Director, Multicultural Brand Strategy, who both lead Horizon’s multicultural business. Oscar Meza, Manager – Hispanic Media and Community Relations Sprint, confirmed the agency will handle Sprint’s multicultural business and added: “We are still working on the transition and will know more down the line who will handle what areas.”Also, Miami-based agency Alma DDB won Sprint’s Hispanic Creative business in 2015.

  • Mitsubishi

Mitsubishi Motors has launched a creative review for its U.S. advertising business. Incumbent 180LA will not participate.The review will not affect Omnicom’s PHD, which has handled media planning and buying for Mitsubishi since 2004.Mitsubishi reported a US$1.6 billion loss for fiscal year 2016.Mitsubishi Motors North America spent approximately US$95 million on measured media in the U.S. in 2016, according to the latest numbers from Kantar Media. That total marked an increase over its US$82 million 2015 budget.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • MEC/ Maxus

WPP’s media buying unit GroupM has merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. There isn’t a name yet to the firm that will be led by MEC CEO Tim Castree. GroupM will invest the savings from the merger to expand digital agency Essence, which GroupM acquired in 2015, into a data-driven full-service media shop. Essence will be able to apply digital and addressable techniques to traditional media channels like TV, out of home and radio. The Maxus and MEC merger follows similar moves at other major agency  holding companies to streamline commoditized media buying services.

  • Elizabeth Arden

WPP’s MediaCom has won  global media duties for Elizabeth Arden, effective July 1. PHD was the incumbent. Arden spent an estimated US$22 million on ads in the U.S. last year down from US$27 million in 2015, according to Kantar Media. Global figures weren’t available but most of the client’s ad expenditures are earmarked for the U.S., per sources. MediaCom is the media agency for Revlon, which purchased Elizabeth Arden last year for US$870 million. The client decided it made business sense to consolidate the accounts under one agency.

 

 

 

  • Carnival Cruise Line

Carnival Cruise Line is looking for a new U.S. creative agency for the first time since 2008. AOR Arnold Worldwide was the icumbent for 9 years.Carnival Cruise is the most popular brand owned by parent company Carnival Corporation, which employs several agencies. The change won’t affect the brand’s relationship with Omnicom’s PHD, which won the global buying account last year. According to Kantar Media, Carnival spent less than us$27 million promoting its biggest brand last year. 2008 estimates pegged the value of the account at us$70-80 million.

  • Lego

Toy manufacturer the Lego Group has launched a review of its global media planning and buying business, according to AdWeek. Lego might be looking to consolidate its media duties into one agency network. Starcom is the US incumbent since 2000.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.

Portada Sports Marketing Board Members

    • John Alvarado, VP Brand Marketing, Crown Imports
    • Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
    • Ed Carias, Sr. Brand Manager el Jimador Tequila – North American Region, Brown-Forman
    • Ramiro Crespo, Multicultural Channel Strategy, Sprint
    • Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
    • Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
    • Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
    • Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
    • Felix Palau, VP Tecate, Heineken
    • Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
    • Ivonne Kinser, AFM ‎Director Digital Strategy & Innovation, Avocados From Mexico
    • Kymber Umana, ‎Hispanic Marketing Manager, Sprint

Meet the Board

Subscribe to Portada daily Sports Marketing Updates!

Creating a space to learn from each other

As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.
“Sports offer the opportunity to establish a meaningful, authentic connection with our consumers and create (and deliver) great content, and successful shopper programs. I personally love Portada’s initiative: by putting this board together, Portada is creating a great space for us to learn from each other, share best practices and bounce ideas,” says Analia Benedetti, Director of Shopper Marketing and Multicultural.

Daniel Keats, the Director of Sports and Sponsorships for consumer marketing at Allstate Insurance, notes that “sports are a major passion point impacting consumers across all segments,” and that t is important to have a specific focus on unique content, programming, and market intelligence when engaging consumers through this powerful medium.”
“It is a real privilege to have the backing of this outstanding group of brand marketing and agency executives. This sports marketing board will be essential to our efforts to produce high-quality events and provide value for our partners and sponsors,” says Marcos Baer, the publisher of Portada. “Due to their rapidly growing popularity among overall U.S. and multicultural audiences, we are substantially increasing our coverage of soccer and sports marketing,” Baer adds.

Portada Sports Marketing Programming

March 22: Launch of Portada’s Sports Marketing site in Beta
April-May 2017: The 2018 Soccer World Cup Golazo Marketing Pitch Contest
June 7, 2017: The Portada Sports Marketing Platform Launch Party and Webinar at the PortadaLat conference, Miami
September 13,2017: The Portada Sports Marketing Forum, NYC, part of Portada17 (September 13-14)

For information on sponsorship opportunities and other creative ways to align your brand with Portada’s Sports Marketing Platform, please reach out to Sales/Marketing Director Kelley Eberhardt at kelley@portada-online.com

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Wyndham Hotel Group/Argentina ::: Maxus – Campos Verdes :::  Jeroglificos by Agency David ::: Avon – Global:::

  • Wyndham Hotel Group/Argentina

bnnbbnbBuilding on more than 16 years of experience in Argentina, Wyndham Hotel Group has announced the debut of its namesake brand, Wyndham Hotels and Resorts®, in Argentina with the opening of the 141-room Wyndham Nordelta Tigre Buenos Aires.Located across from Nordelta Bay in Tigre, Wyndham Nordelta Tigre Buenos Aires is the only in the city accessible by land and river and is just 60 km away from Buenos Aires’ Ezeiza International Airport, 35 km from the Buenos Aires city center, and 15 km from the Tigre’s train station. The partnership with AADESA, the property’s operating company, allows Wyndham Hotel Group to capitalize on the distribution and marketing support.Wyndham Hotel Group includes over 7,760 properties worldwide and more than 150 hotels in Latin America and the Caribbean. InArgentina, the company has been present for more than 16 years since the opening of the first Howard Johnson hotel in 1999. Alongside the Howard Johnson, Ramada, and TRYP by Wyndham brands, the opening of Wyndham Nordelta Tigre Buenos Aires marks the 35th property for the company, which is now the largest international group in the country.

  • Campos Verdes / Argentina

mmmmGroupM media agency Maxus has been chosen by Alicorp as its new media agency for its brand Campos Verdes. Maxus will provide planning and online media buying services for the brand. In addition toCampos Verdes, Alicorp has Plusbelle, Zorro, Limol, Cristal, Gran Federal, Suave Federal, Limzul, Don Italo, Nutregal, Okebon, Castello Ponte and Eruocake in its portfolio.

 

 

  • “Jeroglíficos”/ Argentina

descarga (3)Agency David, creatively led by Joaquin Cubria and Ignacio Ferioli, has released its new spot “Jeroglíficos” for IRSA Propiedades Comerciales, for the holidays. The ad is based on the idea that while holidays are a very lovely time,  are also days when people feel overwhelmed by the responsibilities and gifts they need to do, to the point that Christmas loses its charming. The spot centers on the illusion behind a gift, on how nice it is to make or receive presents and how that feeling is renewed with each generation.

 

  • Avon / Global

v1Q326p1_400x400International cosmetic brand Avon said it had reached an agreement with a private investment firm designed to boost the company’s performance. Cerberus Capital Management will invest US$605m (£406m) in Avon. As part of the agreement, the North American division will be separated from the rest and mostly controlled by Cerberus. Avon’s sales in North America accounted for just 14% of the company’s revenue in 2014. Sales in Latin America made up nearly half of the company’s total sales during that year. Cerberus will focus on creating new product lines and new incentive structures for its sales representatives. The firm will also make a separate US$435m investment for a minority stake in the international brand, Avon Products.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Orangetheory Fitness/Mexico ::: Turismo Marruecos – Mindshare ::: Arredo – Maxus  ::: Mars – Mediacom :::

Click here for previous Latam Sales leads editions

  • Orangetheory Fitness/Mexico

orangetheory-U.S. firm Orangetheory Fitness has expanded into the Mexican market to compete with companies like Sports World and Sport city. In late November, the company will open its first studio in Magnocentro square at the Interlomas section close to  Mexico City. The company is also planing to open 10 studios in Mexico City and the metropolitan area over the next three to five years, starting in November 2015. Orangetheory Fitness originated in USA and has about 300 gym centers and over 200,000 members worldwide, most of whom are located in the US market and a small percentage in Canada, UK, Australia and Colombia. Read more.

  • ARREDO/ Argentina

77689a8fcc2e29db2b1c3961e4018735_400x400Maxus Argentina, GroupM media agency,WPP media agency holding, has been  chosen by Arredo, as its new media agency. Maxus will be offering the new client media planning and buying services for its entire line of products. Arredo is a national company of design, development, manufacture and marketing of household items.

 

 

  •  Turismo Marruecos

descarga (4)The Moroccan National Tourist Office has chosen Mindshare as its media agency in Spain, for its advertising campaign in 2015 and following years. In fact, the agency has already launched a campaign in radio, tv, magazines and outdoor to promote the actions of the office in October 12.

 

 

 

 

  •  Mars/LatAm

descarga (5)Mars has appointed MediaCom to handle media in Latin America following a pitch. Starcom, Initiative, OMD and Havas Media, which were handling the account, also participated. This appointment strengthens the food and beverage company relationship with MediaCom, which since January is in charge of the planning business globally.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

::: Telefónica – Publicis Group ::: Lifetime Latin America  ::: Cristalbox-Maxus ::: Cerveza Imperial – Argentina ::: Argensan – Kaser ::: Galletitas Pakelino –  Stuka Racuda ::: La lacteo- Argentina

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Telefónica

Publicis - telefónica- Telefonica communicated that Publicis Groupe agencies will now run the account accross Telefónica’s 16 markets. It was one of the incumbents, alongside other agencies including WPP’s Mindshare and Havas Media’s Arena. Starcom MediaVest, ZenithOptimedia’s sister Publicis Groupe media agency, will handle the Latin American market, where it already held the business in most countries. Telefonica started the bidding process in January and eventually selected 4 agencies for the final phase – WPP, Publicis, Dentsu and Havas – with the French agency finally winning out due to its focus on new advertising practices, above all in digital media. ZenithOptimedia also retained its business in Germany, and picked up Telefónica’s home market of Spain, which is currently handled by Arena (Havas). Telefónica will keep working with Arena in Spain and Mindshare, which held the account in Argentina, until Publicis’ contract begins in 1 January 2015. Dentsu, Havas, Publicis and WPP took part in the pitch process. In a statement, Telefónica said it valued the “digital positioning” of Publicis.Telefónica spends approximately US$ 700 million dollar in media globally.

Lifetime – Latin America

Lifetime-Lifetime-A + E Networks Latin America and Sony Pictures Television announced the launching of Lifetime through pay TV platform in Argentina, Brazil, Chile, Colombia, Peru and Venezuela, to reach a potential market of 25 million households. Lifetime is an entertainment TV signal oriented to women ; Its´content includes series with and without script and original movies from its franchise “Lifetime Movies”, such as DeviousMaids, DropDead Diva and Witches of East End.

Cristalbox-España

Maxus-Cristalbox, a vehicle glass repair company, has selected Maxus for strategic planning and buying campaigns. The new account will be handled by Susana Cabria-client service director.-, Álvaro Brandau-account director- and Roberto Gómez-television and internet director –in the trading area. Currently, the campaign is running on television and is associated with soccer matches of the World Cup.

Cerveza Imperial – Argentina

cerveza-Lado C will start working with Cerveza Imperial, the premium domestic beer that belongs to CCU.In addition to Imperial, LadoC will go on working with other CCU brands such as : Sidra Real, Sidra La Victoria y Apple Storm.

Argensan – Argentina

Argensan-agency Kaser has recently added chemical toliets company Argensan account.Kaser was in charge of renewing the company´s identity and redesigning its´website to communicate the services offered by the company.

 

Galletitas Pakelino – Argentina

Stuka-Galetitas Pekelino is a new client of agency  Stuka Racuda. The agency will work on the brands integrated communications. Galetitas Pekelino is working on modernizing its logo and packaging of nine of its´ new products.

La lacteo- Argentina
Sextuple la lacteo-Agency Gurdulich has created a TV campaign that introduces two new products of the dairy brand La lacteo: milk in box and chocolate milk.

 

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhard at 1-347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Paul Meyer- Simpleshow  ::: Rodrigo Luque – Don :::  BBC – Miami :::  Tacho Orero – Maxus :::   Alejandro Reid – IAB Chile ::: Alexei Orlov – RAPP ::: Abel Reis – Dentsu Aegis Network Brasil and Isobar América Latina  ::: Verónica Cano – Wunderman Argentina :::

3dfc8b0Paul Meyer has been appointed Head of Sales North & South America for Simpleshow at its  Miami headquarters. Simpleshow offers customized and interactive explanation videos for marketing, training, education and sales. Among his responsabilities, he will contribute to help customers explain their product or idea through the production of concise explainer videos. simpleshow clients include Microsoft, American Express, BMW, J&J, McDonalds, among others. Meyer was previously  Vice President of Digital Strategy at Forward Equity Partners. Before working at Forward Equity Partners he was employed  Televisa Publishing as Director of Digital Media Operations USA & International Markets. Before that he occupied a senior position at Publicitas Latin America.

RoLuque - Don-drigo Luque, an accounts area professional with over 20 years experience,  has joined Don as CEO, as said by Papon Ricciarelli, founder and CEO of the agency.Luque worked at Graffitti DMB & B, JWT, FCB, Agulla & Baccetti, Lowe and Ogilvy & Mather, always on the accounts sector. Now, his challenge is to lead strategic projects for current and future brands of Don Argentina.

BBC Miami-After decades of business in Latin America and the U.S. Hispanic market, BBC Worldwide, the commercial arm and subsidiary of the BBC, has opened its offices in Miami, where from now on the company will manage all operations for the region.To strengthen its presence in two of the most dynamic markets in the television industry, BBC Worldwide has a team of over 50 professionals in the media industry in Miami , who are related to various business areas, including: channels distribution, content sales and TV formats, digital developments and consumer product licensing.

Orero Tacho, former country manager at Hi-Media, has joined Maxus as head of digital.He will report directly to Carmen Novo, CEO of the company.

Gordon_Domingos-McGarryBowen, an US agency acquired by Aegis Dentsu , has confirmed his arrival in Brazil. The new office will be based in Sao Paulo and will integrate global creative hubs currently operating in New York, Chicago, London, Dusseldorf and Shanghai. The brazilian headquarters will be directed by Carlos Domingos, founder, chairman and chief creative officer of Age Isobar.

Alejandro-Reid-IAB-Chile-IAB Chile has named Alexander Reid as its new president. Reid is an audiovisual communicator graduated from UNIACC. He has a Master of Science in Digital TV from engineering school at the University of Brighton, England, and an MBA from Brighton Business School.

Alexei Orlov-Agency RAPP, part of the Omnicom Group, has announced the appointment of Alexei Orlov as its´CEO to be effective in July. He will report directly to Dale A. Adams, president and CEO of the Group companies. Orlov Rapp comes from Volkswagen where he was CMO for China & ASEAN region. Prior to this, he was Senior Partner at The Partnership.

AbelReis-Abel Reis has been appointed CEO of Dentsu Aegis Network Brazil and Isobar Latin America. Leading Isobar Latin America, Reis will be responsible for the growth in the region and the establishment of Brazil as a hub of innovation and creativity within the global Isobar network. Dentsu Aegis Network brings together businesses Age Isobar, Isobar AgênciaClick, LOV, Amnet, Copernicus, Dentsu Brazil, iProspect and NBS.

VeronicaCano-Veronica Cano has joined Wunderman Argentina to direct the shopper marketing area. Amongher new responsibilities, Cano will focus on customer care for current customers the agency has such as :  Coca Cola, Movistar and Mabe, among others. In addition, she will be responsible for the diagnosis, development and implementation of strategic programs in order to generate new business for both existing customers and potential new ones.