SAS Drives a New Era in Digital Advertising by Empowering Retail Media Networks
The present monetization of first-party data generates extraordinary returns for companies.
The present monetization of first-party data generates extraordinary returns for companies.
Chatbots can integrate with different social media properties for efficient customer service, messaging, targeted advertising and conversion attribution. Christian Martinez, Botmaker’s new Country Director and Head of U.S. Sales, tells Portada about the key features of Botmaker’s offering and its U.S. expansion.
Botmaker has added Christian Martínez to its management team to lead the company’s expansion in North America.
What can we learn from Amazon’s domination? Sponsored products account for 75% of Amazon’s advertising revenue, generating US $26 billion in the U.S. alone. However, Amazon did not invent this model.
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
Inside the agreement to provide spanish-language current affairs and archival content to ChatGPT. How it impacts Spanish-language content for the U.S. Hispanic market.
With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
IAS Media Quality Report finds brand safety wins across the Americas, and ad fraud rates increase on desktop; while connected TV ranks as most viewable ad format worldwide in H1 2021.
Loyalty marketing includes tools that help marketers engage with consumers. Here are some pros and cons of digital mobile wallets, in-app rewards, blockchain-based loyalty programs,
In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.
According to the Social Lens Research Voice Command Study, multicultural women are leading the way in the adoption of voice-based technology. Even though voice command is not yet mainstream, it is expected to become one of the leading technologies of the near future.