Inside the agreement to provide spanish-language current affairs and archival content to ChatGPT. How it impacts Spanish-language content for the U.S. Hispanic market.
With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
IAS Media Quality Report finds brand safety wins across the Americas, and ad fraud rates increase on desktop; while connected TV ranks as most viewable ad format worldwide in H1 2021.
Portada Council System members have voted for the topics to be discussed at the three main speaking slots at Portada Miami on June 4, 2020.
Loyalty marketing includes tools that help marketers engage with consumers. Here are some pros and cons of digital mobile wallets, in-app rewards, blockchain-based loyalty programs,
In the era of technology, the winner is the one who adapts faster. Thus, clients are moving their programmatic ad buying in house, as well
Engaging customers in a multi-channel world is one of the most challenging tasks for brand marketing decision makers today. According to a study conducted by
In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.
Portada Miami, on April 12 at the EAST Hotel, will explore the advance of MarTech in Latin Markets, as well as the role of Miami as a Marketing and Media Hub.
The Portada Miami agenda has been updated to include executives at Carnival Cruise, Perry Ellis, Visa, and WeWork. Portada Miami, on April 12 at the EAST Hotel, will explore the advance of MarTech in Latin Markets, as well as the role of Miami as a Marketing and Media Hub.
According to the Social Lens Research Voice Command Study, multicultural women are leading the way in the adoption of voice-based technology. Even though voice command is not yet mainstream, it is expected to become one of the leading technologies of the near future.