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MarTech

Mexican Soccer Sponsors

BBVA’s Alejandro Mayer: Meet a Leading Figure Behind Mexican Soccer Sponsorships

With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.

In the era of technology, the winner is the one who adapts faster. Thus, clients are moving their programmatic ad buying in house, as well