Posts Tagged ‘Marla Skiko’

Marla Skiko

It’s all Video Buying! Hispanic Agencies and Vendors prepare for TV-Video Convergence

“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots?  Will there a pricing convergence? And more…


Feeding the Hispanic Video Appetite

WALT WHITE, meet Walter Blanco. The meth cook/criminal mastermind/chemistry teacher will live again, as Sony and Teleset remake Breaking Bad in Spanish for audiences in Latin American and the United States. Mainstream producers are waking up to something multicultural media have known for quite a while: Hispanics love video. Advertisers are hungry for this audience, […]


Digital Video: Tapestry partners with MiTú

What: Latin multichannel network MiTú announced a partnership with media agency Tapestry  for online video advertising and in-video product placement. Why it matters: The deal is part of a trend in which  agencies and online video content platforms sign broad agreements that include “traditional” advertising and product placements. MiTú, the Latino lifestyle video content network funded by […]


Marla Skiko: “Programmatic Buying Helps Us Reach Hispanic Audiences in an Efficient Way.”

What: Two leading media buyers acknowledge the significant role of programmatic buying, particularly when it comes to efficiently targeting Hispanic audiences. Why it matters: While many observers predict programmatic buying will amount to approximately half of overall U.S. digital advertising by 2017, programmatic buying has a bit more catch up to do in the U.S. Hispanic […]


2014 Soccer World Cup: Will Marketers Shout GOOOOOOOL?

What:Marketers are gearing up early in anticipation for 2014’s Fifa World Cup, in Brazil. It is seen as the most important news event platform for Hispanics. Many marketers, including Gonzalo del Fa, president Group M Multicultural in New York City, began conversations with their clients in 2012 and have already closed some of those deals. […]


Silkworth new Leader at Tapestry, Gonzales promoted at Starcom

Tapestry, a division of SMG Multicultural, announced that Lia Silkworth, will take on full leadership responsibilities as Executive Vice President and Managing Director. (Read our recent interview with Silkworth). In this new role, Silkworth will provide strategic vision as well as business management to the largest multicultural media unit in the US. Silkworth, known for her negotiation […]


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Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.