LOS ANGELES–(BUSINESS WIRE)–#ContentAI–Rad Technologies Inc. (RAD AI) has identified five creative intelligence trends for marketers to watch in order to improve the impact of their
Global survey reveals consumers rate the quality of their chatbot experiences a 6.4/10 REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today, Cyara, provider of the award-winning Automated Customer Experience
ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S, about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
DigitalReef expansion into Connected TV will provide advertisers with direct access to reach consumers across mobile, TV and digital streaming services. This is DigitalReef’s first acquisition in the United States.
Popeyes is centralizing its media buying in one DSP to minimize wasted impressions and maximize reach of households. Jean Paul Ciaramella, Media Lead, Popeyes NA, Restaurant Brands International, explained the new initiative at the recent Portada Live event.
Nation’s largest, fastest and most reliable 5G network expands investment in Los Angeles with $100+ million-dollar infrastructure build bringing customers even more coverage, capacity and
Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a force in media over the past five years. Ivan Markman, Chief Business Officer at Yahoo, sees three important trends going forward.
NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.
The share of brands who choose the Customer Experience MarTech category as their main area of investment over the next 18 months grew by more than 150% compared to our 2020 survey. Download this Portada Insights Report here: https://www.portada-online.com/wp-content/uploads/2021/02/Insights_Report_What-Brand-Marketers-need-from-MarTech-in-2021-3.pdf
MMA Global introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
AI in marketing is on the way to transforming the marketing world as we speak. While it is still in an early stage, it offers marketers a wealth of tools for leveraging data about customers to understand their preferences and journey with your products.
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