How THIRD EAR’S Cailin Bula Plans and Buys Media
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
TCA’s Sabeena Mannan provides insights on the latest trends for the activation of full-funnel marketing strategies.
CTV advertising is where open Internet publishers have the most to gain. However, not everything is rosy: low ad fill rates, technical challenges, and winner-take-all situations. What are CTV’s growth drivers and obstacles? Where are CPM’s and how is inventory developing? Portada asked insiders, and we developed these 9 questions and answers.
Companies mentioned: Amazon, Google, Meta, Revry, IGN, Canela Media, MyCode, NBC/Uni Telemundo, TelevisaUnivision, Paramount, Disney, Netflix…
A review of the latest M&A, product launches, agency moves and research insights.
Pixalate’s Q2 2024 report reveals Apple’s dominance in mobile advertising, leading with significant market share, particularly in the U.S. Amazon grows at a high rate but from a low base.
Five things you need to know according to Ana Crandell, Vice President of Media Services, Lopez Negrete Communications, Julian Chadwick, CEO, Founder at Zenda, Cristian Figoli – Chief Product Officer LATAM – dentsu and Hernan Zungri, SVP Sales & Operations, Digo.
Juan Saldivar shares insights on the evolving Hispanic advertising market, focusing on e-commerce, Big Tech, and other important topics.
Google’s AI Overview feature could drastically reduce publishers’ referral traffic and ad revenue, causing significant concern.
Gerry Ramirez has been at Mundial Media for five months since he was appointed Chief Growth Officer in December 2023. Portada asked about his experience at his new company and overall take on the multicultural advertising (technology) ecosystem.
Do demand-side platforms have a racist behavior? Why Programmatic advertising targeting multicultural audiences has a lot of room for improvement, to say the least. Two critical issues and potential solutions according to media buying agency and media executives interviewed by Portada.
Research and data company Similarweb announced the acquisition of Admetricks, a digital advertising research company founded in Santiago de Chile in 2012. Portada talked to Admetrick’s CEO Felipe del Sol on the acquisition and his experience as a digital entrepreneur.
Financial Super App and naming rights sponsor of MLS Arena Inter&Co Stadium, hires seasoned Fortune 100 executive Kaio Philipe to scale across America.
MarTech News: Acquisitions, partnerships, and insights about Gartner Group, Minute Media, STN Video, Google, Pinterest, Microsoft, Meltwater, and more!
Three ways the just announced Walmart-Vizio acquisition will impact the U.S. advertising ecosystem.
Mundial Media has appointed Gerardo (Gerry) Ramirez as Chief Growth Officer. Ramirez will lead strategic initiatives, partnerships, and operational optimizations. Mundial Media, the first AI-enabled
iion and The Tech Partners, a subsidiary of NUMATEC, partnered to redefine advertising and monetization in the Latam gaming industry.
Dozens of brand marketing and media buying agency leaders shared knowledge at last week’s Portada Live event in New York City and virtual format.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S, about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
DigitalReef expansion into Connected TV will provide advertisers with direct access to reach consumers across mobile, TV and digital streaming services. This is DigitalReef’s first acquisition in the United States.