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Marketing Technologies

DSP Programmatic

Do DSPs Have Racist Behavior?

Do demand-side platforms have a racist behavior? Why Programmatic advertising targeting multicultural audiences has a lot of room for improvement, to say the least. Two critical issues and potential solutions according to media buying agency and media executives interviewed by Portada.

ShowHeroes U.S. Expansion

How ShowHeroes Group Expands in the Americas

ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S,  about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.

Augmented Reality in Marketing

Covid-19 is Pushing AR Forward with Three Major Trends

Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a force in media over the past five years. Ivan Markman, Chief Business Officer at Yahoo, sees three important trends going forward.

Numatec Launches Data-Driven Omni-Channel Media Company EKN

NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.