Do demand-side platforms have a racist behavior? Why Programmatic advertising targeting multicultural audiences has a lot of room for improvement, to say the least. Two critical issues and potential solutions according to media buying agency and media executives interviewed by Portada.
Research and data company Similarweb announced the acquisition of Admetricks, a digital advertising research company founded in Santiago de Chile in 2012. Portada talked to Admetrick’s CEO Felipe del Sol on the acquisition and his experience as a digital entrepreneur.
Financial Super App and naming rights sponsor of MLS Arena Inter&Co Stadium, hires seasoned Fortune 100 executive Kaio Philipe to scale across America.
MarTech News: Acquisitions, partnerships, and insights about Gartner Group, Minute Media, STN Video, Google, Pinterest, Microsoft, Meltwater, and more!
Three ways the just announced Walmart-Vizio acquisition will impact the U.S. advertising ecosystem.
Mundial Media has appointed Gerardo (Gerry) Ramirez as Chief Growth Officer. Ramirez will lead strategic initiatives, partnerships, and operational optimizations. Mundial Media, the first AI-enabled
iion and The Tech Partners, a subsidiary of NUMATEC, partnered to redefine advertising and monetization in the Latam gaming industry.
Dozens of brand marketing and media buying agency leaders shared knowledge at last week’s Portada Live event in New York City and virtual format.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S, about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
DigitalReef expansion into Connected TV will provide advertisers with direct access to reach consumers across mobile, TV and digital streaming services. This is DigitalReef’s first acquisition in the United States.
Popeyes is centralizing its media buying in one DSP to minimize wasted impressions and maximize reach of households. Jean Paul Ciaramella, Media Lead, Popeyes NA, Restaurant Brands International, explained the new initiative at the recent Portada Live event.
Nation’s largest, fastest and most reliable 5G network expands investment in Los Angeles with $100+ million-dollar infrastructure build bringing customers even more coverage, capacity and
Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a force in media over the past five years. Ivan Markman, Chief Business Officer at Yahoo, sees three important trends going forward.
NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.
The share of brands who choose the Customer Experience MarTech category as their main area of investment over the next 18 months grew by more than 150% compared to our 2020 survey. Download this Portada Insights Report here: https://www.portada-online.com/wp-content/uploads/2021/02/Insights_Report_What-Brand-Marketers-need-from-MarTech-in-2021-3.pdf
MMA Global introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
AI in marketing is on the way to transforming the marketing world as we speak. While it is still in an early stage, it offers marketers a wealth of tools for leveraging data about customers to understand their preferences and journey with your products.