Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
Posts Tagged ‘Magna Global’
What: Programmatic ad spend will account for about a third of display and video expenditures this year, or about US$14.2 billion, up 49% compared to 2014. Why it matters: In adition, programmatic ad spend will reach US$37 billion by 2019, accounting for half of display and video expenditures. That’s an average annual growth rate of 31% […]
Magna Global, the forecasting unit owned by IPG, recently published its 2015 Global Advertising forecasts showing Latin America as the highest growth area worldwide, with LatAm expected to see almost a 13% uptick in 2015 after jumping 15% in 2014. Portada interviewed Shaffia Sanchez, President, MAGNA Global, World Markets, so she could explain the rationale behind the forecast.
Of the US $31bn of additional advertising spend expected in 2014, almost 60% (US $10bn) will come from North America and Emerging Asia (US $8.5bn),according to Magna Global, IPG mediabrands´ global media strategy unit.
IPG Mediabrands, the media innovation arm of Interpublic Group, has announced the launch of Cadreon, its programmatic buying capability in Latin America with a central hub in Chile servicing more than 10 markets in the region.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or […]
As EVP, Managing Director, World Markets, MAGNAGLOBAL, Shaffia is leading MAGNAGLOBAL’s investment strategy and media performance across key regions globally. Shaffia’s expertise and unique insider’s understanding of the challenges clients face today represents a valuable asset to MAGNABLOBAL and the IPG Mediabrands family of agencies. In addition to investment strategy in World Markets, Shaffia is […]