Posts Tagged ‘Magna Global’

Magna Global

MAGNA Global’s Shaffia Sanchez dissects 2015 LatAm Ad Growth Forecasts

Magna Global, the forecasting unit owned by IPG, recently published its 2015 Global Advertising forecasts showing Latin America as the highest growth area worldwide, with LatAm expected to see almost a 13% uptick in 2015 after jumping 15% in 2014. Portada interviewed Shaffia Sanchez, President, MAGNA Global, World Markets, so she could  explain the rationale behind the forecast.


Shaffia Sanchez, EVP Managing Director, World Markets, MAGNA GLOBAL

As EVP, Managing Director, World Markets, MAGNAGLOBAL, Shaffia is leading MAGNAGLOBAL’s investment strategy and media performance across key regions globally. Shaffia’s expertise and unique insider’s understanding of the challenges clients face today represents a valuable asset to MAGNABLOBAL and the IPG Mediabrands family of agencies. In addition to investment strategy in World Markets, Shaffia is […]


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