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Whistle Sports has appointed Joyce Parente, as the company’s new SVP of marketing brand partnerships. Under her guidance, Whistle Sports aims to ramp their branded content efforts with existing clients like Nike, Marriott and Gatorade and expand the companies client roster.






VaynerMedia has hired Aaron Kovan, former executive vice president and head of integrated production at McCann Worldgroup, as its first-ever chief production officer. As VaynerMedia’s chief production officer, Aaron has oversight over production there, as well as its studio, VaynerProductions.






Anne Hoffer has been hired by Marketing technology and services company Adaptly as senior vice president of revenue. She wove her career through some of the world’s best training grounds, such as Viacom, ESPN, Apple, and Snapchat.







UM has announced  Jason Rosenbaum as its latest global financial officer. Rosenbaum will manage the global profit and loss statement, build relationships with regional and global UM leaders and serve as a business partner for UM capabilities.







Kathleen Donald has been appointed the new chief marketing officer at Laser Spine Institute. Donald will lead all aspects of brand development, including direct marketing, advertising, internal communications, public relations, stakeholder engagement and strategic planning.





Nathan Woodman has been hired by Havas Media as their new U.S. chief data officer. Nathan was the GM of demand and SVP strategic development at IPONWEB for the past three years.







MXM, the New York-based digital agency that was acquired by Accenture Interactive this year, is taking Bill Hughes as creative operations director. Hughes will be responsible for all aspects of the agency’s creative operations, including talent acquisition, management and retention.





 AppLift, a leading mobile ad tech company, has just welcomed Tim Kelly as vice president, demand, West. Kelly will oversee business development and account management of the West Coast teams, while working with team members and clients at an international level.






AppLift has also announced Marcus Imaizumi as the Head of the LATAM Team.  With more than 17 years of leadership experience, Marcus will focus on the development of the mobile app economy growth across LATAM.






Debra Lee, chairman, and CEO of BET Networks is leaving the company after 32 years.







Chloe Gottlieb, the co-U.S. chief creative at Interpublic Group of Cos.-owned agency R/GA, is leaving the agency to become a director of user experience at Google.





Former Xerox executive Kevin Warren has been hired by UPS as chief marketing officer. Warren will handle product development, pricing, communications, loyalty and PR among other business functions.






Lowe’s has announced  JCPenney CEO Marvin Ellison as its new chief executive. He will start at Lowe’s on July 2, replacing retiring CEO Richard Niblock.






Kimberly Evans Paige has been appointed the new chief operating and brand-building officer by the Amityville-based hair care and skin care company, Sundial. Kimberly had previously worked at Coty, Coca-Cola and Procter & Gamble and will run Sundial’s operations, including the supply chain, marketing, and sales.





Univision has hired former Media General top executive Vincent Sadusky as the company’s new CEO, replacing Randy Falco. Vincent is scheduled to start the new job on June 1.






A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Lowe’s

descarga (1)Home improvement retailer Lowe’s has appointed Publicis Groupe’s Starcom to handle its’ U.S. media account. Lowe’s spends  US$300 million on media advertising annually. Incumbent OMD, which handled the account since 2005, did not participate in the review. BBDO continues as the Lowe’s creative agency. Jocelyn Wong, who was promoted to chief marketing officer at Lowe’s in January, handled the later part of the review and decision-making process.



  • Office Depot

descargaOffice Depot OfficeMax has moved its entire account to Zimmerman Advertising without a review.Incumbent was Interpublic Group for almost two and a half years.McCann New York and UM had been handling creative and media duties, respectively, since 2014. Moving forward, it will all be with the Omnicom shop.Office Depot OfficeMax is headquartered in Boca Raton.According to Kantar Media, Office Depot spent approximately US$54.3 million on measured media in 2015 and US$60 million from January to November of 2016.Zimmerman also took on a more prominent role servicing the Nissan business when the auto brand consolidated its accounts on the East Coast, moving away from TBWA\Chiat\Day L.A. after more than three decades.



  • Aqua Pharmaceuticals

descargaAlmirall company Aqua Pharmaceuticals has picked The Marketing Arm as agency of record, following a review. Incumbent GCG Marketing defend the account. The agency will handle strategy, creative, media services, and public relations, including both B2B and B2C outreach efforts.The account will be led out of the agency’s NY office.Almirall acquired Aqua Pharmaceuticals for US$327.6 million in December 2013.




  • Home Franchise Concepts (HFC)

ana-portada-bienHome Franchise Concepts (HFC), a family of direct-to-consumer brands in the home-related goods and services space, has appointed Milner Butcher Media Group (MBMG) as its media agency of record (AOR), and tasked it with providing national communications planning, analytics and activation for its Budget Blinds®Tailored Living® and Concrete Craft® brands.Los Angeles-based MBMG will develop and execute consumer-based lead- generation plans and national franchise-development campaigns for all three brands during HFC’s 25th anniversary year of 2017 and beyond.


  • Restaurant Brands

descargaRestaurant Brands, the parent of Burger King and the Tim Hortons doughnut and coffee chain, announced it will purchase Popeyes Louisiana Kitchen, the company famous for its Cajun cuisine, for US$1.8 billion.The deal values Popeyes at US$79 a share.There was also speculation that Restaurant Brands was considering buying another fast food chicken chain, El Pollo Loco .Popeyes has more than 2,600 restaurants around the globe. The company was founded in New Orleans in 1972, but its corporate headquarters is now in Atlanta.If that trend continues, Popeyes could help make Restaurant Brands become a top rivals to McDonald’s, Wendy’s  and KFC owner Yum! Brands.


  • American Apparel

descarga-1U.S. fashion brand American Apparel announced its’ products will continue to be manufactured in the United States and sell at “price points relative to the competitive landscape.” The move is aimed at supporting made-in-USA product. However, the brand will continue producing some on cheaper international markets where it’s also planning to expand. It will be a combination of both but supporting mainly the core made-in-USA business. American Apparel was bought by canadian manufacturer Gildan Activewear Inc. for US$88 million in a bankruptcy auction this month.


To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Unilever

descarga-3US food giant Kraft Heinz Co dropped a US$143 billion offer for Unilever in what would be one of the biggest deals ever, but the consumer goods company has declined it. Unilever has a market value of US$125 billion. The combination would add Hellmann’s mayonnaise, Ben & Jerry’s ice cream and Knorr soups to a portfolio that includes Heinz ketchup and Kraft Macaroni and Cheese. Unilever rejected the proposal as it sees no merit, either financial or strategic, for Unilever’s shareholders. However, Kraft Heinz is expected to continue its pursuit, funded with fresh capital from Mr Buffett and Brazil’s 3G. If the deal were to go ahead it would make it the second largest in history.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Lowe’s

rT960Cy4_400x400Under the banner “Make your Home Happy” home improvement chain Lowe’s is planning a total of six TV spots in 15-and 30-second variations; with more commercials to continue throughout the year, Adage reports.  The campaign is supposed to start tomorrow Tuesday (March 15). Lowe’s worked with BBDO,  its lead creative agency, on the campaign. OMD handled media duties.





  • Publicis Media

C9R8ZXxb_400x400Publicis Groupe has announced structural and leadership changes for Publicis Media. Publicis Media will consolidate its six global agency brands — Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 — into four global agency brands. Starcom and Zenith will each continue to operate as global agency brands. Mediavest/Spark will be a third larges global agency brand. Optimedia/Blue 449 will be brought together to form a powerful global challenger brand.Each agency will be led by a global brand president responsible for leading clients, driving growth and enabling best work, the company said.


  • Dos Equis

1457567443112Dos Equis has launched its latest spot “Mission to Mars”, featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” The spot full 60-second spot has exclusively aired March 10 during the Cleveland Cavaliers and Los Angeles Lakers NBA game on TNT (the last match-up between Kobe Bryant and LeBron James). Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution.The Most Interesting Man will be giving away his Coveted Collection of worldly possessions including the tuxedo he wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere. For more details, visit DosEquis.com in early-April.A 30-second and 15-second version of the TV commercial will run on-air beginning March 21st and will also be available on Dos Equis digital properties. The Dos Equis Mission to Mars spot is part of an ongoing commitment from the brand to encourage fans to Stay Thirsty and live a more interesting life.


  • Aeromexico 

mmmmmAeromexico has celebrated International Women’s Day by confirming its commitment to gender equality in its operations.As part of its celebration of International Women’s Day this year, the carrier confirmed its commitment for the second year in a row by operating flights with only female crews to the four cardinal points including domestic and international destinations, such as Guatemala, Houston, Lima, Madrid, Monterrey, Montreal, New York, Puerto Vallarta, and Tokyo. The airplanes used to operate these flights include Embraer 190, B737, B777 models, and the B787 Dreamliner.The carrier thus contributes to global efforts to break down myths and prejudices about women in aviation, as the female role continues to become increasingly relevant on an international level.The carrier is using the #MujeresVuelanAlto hashtag in honor of the power, influence and relevance women play in each of the airline’s actions, achievements, and plans, and as an expression of its appreciation for the support and commitment of its female employees.