Liz Ross


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Mirum Mexico – Rodrigo Perez Ochoa ::: Liz Ross – Periscope ::: The Community – Ana Bermudez :::   Walter Thompson Chile – Quino Oneto Gaona ::: Lew’Lara TBWA – Felipe Luchi :::

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AAEAAQAAAAAAAANMAAAAJDJiMzk1OGI3LTkxMjEtNDMzNC04MzcyLWNjN2ZlNTJlNGEzZgMirum Mexico has announced the appointment of Rodrigo Perez Ochoa as managing director. Rodrigo will lead the agency operations in Mexico and supervise the Planning, Creativity, Social, Production, Development and Media groups work .Pérez Ochoa was founder and director of Foo Studio. He worked with clients such as Volkswagen, SAB Miller and Brown Forman, among others. He began his career at Unilever, where he spent 10 years and was brand manager for Axe, Rexona and Dove.


rossLiz Ross has joined full-service agency Periscope as president and CEO.She succeeds Greg Kurowski. The move follows Ms. Ross’ departure in May from Mediabrands, Interpublic Group of Companies’ media agency network, where she most recently served as CMO.Her goal is to grow the agency, which does about US$65 million in revenue, into a US$100 million shop within five years. The international presence is the result of an investment over the last couple of years in offshore production operations. She’ll plans to expand the shop’s domestic footprint as well, but the first order of business will be to find a chief creative officer and ramp up on new business.



32fda6fAgency The Community, part of SapientNitro, has appointed Ana Bermudez as their new account director. She will report directly to Luis Montero, president of the agency. She will be responsible for increasing the effectiveness and managing communication solutions for th agency clients.Prioir to joining The Community, Bermudez was group account director of Alma DDB.



descargaWalter Thompson Chile has announced the appointment of Quino Oneto Gaona as creative director. Quino led creativity at agency FWK in Argentina since 2005. He previously worked as an editor at Agulla & Baccetti, Ogilvy and FCB Argentina.


imagesLew’Lara TBWA has announced the appointment of Felipe Luchi as CCO. Manir Fadel will replace Luchi. Throughout his career, Luchi has created campaigns for clients such as P&G, Santander, Nivea, Natura, FIAT, BR Foods, Nissan, Adidas, Heineken, Alpargatas, TIM, Banco Real, Nokia, Tigre, Embratel and Grupo Estado, among others. Luchi began his career as an art director in Rio de Janeiro and then moved to San Pablo.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.
CShduYrUcAA3_1fTelemundo Network has announced the appointment of Maria Isabel Figueroa to Vice President, Marketing.  Figueroa is based in Miami and reports to Aileen Angulo Merciel, SVP, Marketing and Creative, Telemundo Network.In her new role, Figueroa will spearhead the strategic development and execution of all brand and off-air marketing initiatives, as well as leverage and increase TELEMUNDO’s position in the marketplace. She will also oversee consumer marketing with a focus on the creation and establishment of fresh, state-of-the art approaches, and will supervise nationwide events and the network’s media buys. In addition, Figueroa will oversee developing marketing partnerships across the NBCUniversal brands.Previously, Figueroa was the Vice President of Marketing for Sony Pictures Latin America & Brazil, and was responsible for driving brand awareness, growth, engagement and consumer experiences for Sony Pictures Television Networks.

357c3b4Sergio Alcocer, president and chief creative officer of LatinWorks, is leaving the Austin-based U.S. Hispanic agency at the end of this week after more than 16 years. Mr. Alcocer, one of the best-known Hispanic creatives, has been a major force behind making LatinWorks one of the biggest agencies in the Hispanic market. Mr. Alcocer joined LatinWorks in 1999, shortly after co-founders Manny Flores and Alejandro Ruelas, the agency’s CEO and CMO, started LatinWorks in a basement in St. Louis, Missouri, the city where both had worked on the client side at Anheuser-Busch. The agency is minority owned by Omnicom Group.


descarga (1)Liz Ross has been named president and CEO of Minneapolis-based agency Periscope. She succeeds Greg Kurowski, who is retiring from that post but will stay on as vice chairman. Ross was most recently global chief marketing officer at IPG’s Mediabrands, before departing in May. She has also served as chief growth officer at Digitas and as U.S. president of Tribal DDB.


32fda6fAna Bermudez has been appointed Group Account Director at The community, part of SapientNitro. She will be based in Miami and report directly to Luis Montero, President. Bermudez will be charged with growing and managing communications solutions for some of the community’s largest clients. Prior to joining the community, Bermudez was a Group Account Director at Alma DDB. She was previously a Senior Account Director at SapientNitro.




Barbara Blangiardi has been named senior VP, strategies and creative partnerships, at Fox Sports. In her new role, she will leverage Fox Sports marketing opportunities between Fox broadcast affiliates, 20th Century Fox film divisions and television studios and the company’s ad sales and marketing groups. Blangiardi has worked as a consultant for Fox Sports over the past year, spending time on the World Cup and college football season launch campaigns. Prior to that, she was senior VP, Olympics marketing, at NBCUniversal.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

0838fe7Grupo Gallegos has announced the hiring of Lixaida Lorenzo as Creative Director. Lorenzo joins the agency from JWT Puerto Rico, bringing 13+ years of experience in copywriting and creative direction for iconic brands such as AT&T, Gatorade, Kraft, Ford, and the American Red Cross. She was part of the team that put the JWT Puerto Rico office on the map creatively and brought it to its position as one of the top agencies in the JWT network. While at JWT, Lorenzo was responsible for the Gatorade “Sweat & Win Challenge,” a unique experiential campaign that provided a new take on the idea of an Instant Win game. In addition to Cannes, Lorenzo has been recognized at the Clios, Communicator Awards, OneShow and D&AD, adding to the creative firepower at the agency. Within the last few weeks, Grupo Gallegos was honored with 18 Communicator Awards, including 2 Gold and 16 Silver for work for Comcast, in addition to taking home the top prizes at the FIAP and U.S.H Festivals.

3f85a12Liberman Broadcasting, Inc. has hired  Susan Malfa as EVP National Advertising Sales and Marketing for its top-rated Spanish language television network, Estrella TV.  Susan most recently was SVP at NBCUniversal Lifestyle Group overseeing Bravo, Oxygen, Style, Sprout Media and Women at NBCU. She brings a strategic approach selling target audiences across all video screens informed by audience insights, providing relevant marketing solutions for advertisers.  Prior to joining NBCU, Malfa was SVP of Ad Sales at Court TV Network, where she brought ROI effectiveness metrics to agency partners. She spent 10 years at Comedy Central. Earlier in her career, she worked at Travel Channel, Food Network, and in advertising agency account management.Malfa  holds a graduate certificate in Strategy and Leadership from NYU and an undergraduate BA from Queens College in art with an economics minor.  She lives in New York City with her husband and daughter.

YClyQXFx_400x400Multicultural marketing communications executive y Anita Albán Gastelum was tapped to lead Cultura United Agency, a new multicultural agency launched last week by MDC Partners. This is MDC’s first major step into the multicultural market since its Hispanic unit Ramona closed in 2012.


descargaFormer chief financial officer at Horizon Media Vincent O’Toole has been given the additional role of chief operating officer at the agency.O’Toole has been with Horizon since 2008. Prior to that he was senior VP, controller at MTV Networks.




6dddc7a3c23b4735d855b0ed2d8899a3_400x400Liz Ross is leaving IPG Mediabrands, where she served as chief marketing officer since last September. Prior to that, she was North America president of BPN, which is under the Mediabrands’ umbrella. She also held the post of CEO of Mediabrand Ventures in North America.




CFYfOQiWIAABigMLee Newman, president at Ogilvy’s Chicago office, has been named the U.S. CEO for the newly formed MullenLowe Group, two weeks after the merger of Interpublic’s Mullen and Lowe.Mr. Newman will report to Mullen Lowe Global CEO Alex Leikikh, who was Mullen’s top executive until the formation of the new global network. He’ll work with U.S. Chief Creative Officer Mark Wenneker and oversee the Boston, Los Angeles and North Carolina offices of what had been Mullen along with the former Lowe office in New York. He will be based in Los Angeles.Mr. Newman comes to Mullen Lowe from Ogilvy Chicago, where he’d been president since 2012. No successor will be named, Ogilvy said, and his duties will be assumed by Chairman-CEO Jack Rooney.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

IvonneKinser_PhotoAFM, Inc., the marketing group recently created to manage the advertising budget of the brand Avocados from Mexico, has appointed Ivonne Kinser as Head of Digital Strategy and completed a world-class marketing team. Kinser will report to AFM’s president Alvaro Luque.Read more.

2e20feaKarla Fernandez Parker, a brand engagement expert, has announced the rebranding of her agency K. Fernandez Marketing, to reflect the agency’s Total Market and
Hispanic marketing expertise in multicultural advertising, brand positioning and cultural training. Born and raised in Brownsville, Texas, Fernandez Parker earned her advertising degree from the University of Texas in Austin and has used her own cultural background, experiences and knowledge as resources to effectively reach Hispanic consumers. Fernandez Parker has been recognized for her entrepreneurial acumen.

descarga (2)WPP media agency Maxus has appointed Jonathan Adams to the role of Chief Digital Officer in North America. In his role, Adams is tasked with harnessing digital performance and maximizing its potential, while mentoring and designing frameworks with Maxus planning teams to optimize communications across all platforms. He will be based in New York and report to Williams.Having previously worked at OgilvyOne, and The Media Edge (now MEC). He joins Maxus from iCrossing, where he was Senior Vice President and Lead of North American Media.

imagesLiz Ross has been named to the newly created position of global chief marketing officer of IPG Mediabrands. She is expected to retain her current position as North America president of IPG media agency BPN.

descarga (3)Jenniffer Hohman was promoted to executive VP, global head of account management at IPG Mediabrands. She was most recently managing partner and executive VP at the company.


1b3044cAngel Meza Soto will start working as a freelance editor for Impremedia. He Also serves as Editor and publisher of various media products for the newspaper La Opinion in Los Angeles and New York Journal.He worked for ESPN TheMagazine Mexico and Diario mexicano Excélsior, both as an editor.

Ebuzzing & Teads, a video advertising company, announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

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