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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Kimberly-Clark

Kimberly-Clark continues to break stigmas and barriers for its consumers through innovative campaigns like ‘Let’s Move On’ – a recent Gold Effie Award-winning campaign led by Intimus® and KOTEX® in Latin America designed to challenge society’s negative perceptions of periods.As leading feminine care brands that champion womens’ progress, the Intimus and KOTEX brands continue to take steps to innovate our products to meet the needs of modern women while breaking period taboos. This year, Intimus and KOTEX introduced #SheCan – an evolution of the campaign to continue to push for progress.”Periods are part of being a woman. They do not define who we are or prevent us from achieving what we want in life,” said Samia Chehab, Kimberly-Clark General Manager of Adult and Feminine Care in Latin America. “As a market leader, KOTEX has an obligation to shine a light on those stereotypes that shouldn’t be alive anymore in today’s society. It’s our role to make it easier for future generations of women.”

  • Sigue Money Transfer

Sigue Money Transfer (Sigue), a leading U.S. remittance company to Latin America, announced its service will be available in thousands of Mexico’s largest and most well-known chain of convenience stores, OXXO. The expansion to Sigue’s network is made in partnership with TransNetwork, a B2B fintech integrator and processor of payment solutions. Sigue customers can now conveniently send money to beneficiaries through more than 16,700 OXXO stores located across cities and towns in Mexico, as well as through a total of over 38,000 Sigue payment locations throughout Mexico.

 

 

  • American Express

American Express announced it has selected IPG/Universal McCann (UM) to support its strategic media planning and buying globally, ending 20-year Mindshare relationship. This announcement follows the completion of a global media agency review that the company initiated in June of this year. Beginning January 2019, UM will work across American Express and in collaboration with its creative agencies to help the company deliver its new global brand platform, “Powerful Backing.” Launched earlier this year, “Powerful Backing” is focused on communicating all the ways American Express backs its customers in life and business to help them thrive.MediaLink, a strategic advisory firm led by digital experts Michael Kassan and Wenda Harris Millard, managed the review.In the U.S. last year the firm spent US$295 million on measured media according to Kantar Media. 

 

 

  • Intel Corp.

Santa Clara, California-based technology company Intel Corp. has appointed a Dentsu Aegis Network solution called “Team Intel” as its global media agency of record.The company´s new media team will handle digital, social, programmatic, search, offline media and analytics and will be staffed by people from the networks’s shops including Carat, Merkle and Amnet. The team will work closely with creative agency McGarryBowen and Intel’s other creative shops. Intel will continue to work with incumbents iProspect and Cardinal Path for search and digital marketing.OMD has been the incumbent since winning the brand´s media business back in 2008. The Team Intel relationship will handle hundreds of campaigns across more than 20 countries and the team will be located in regional hubs in Los Angeles, London, Singapore and Beijing, the holding company said in a statement.IntelCorp. spent an estimated US$86 million in the U.S. in 2017, according to Kantar Media.

  • JetBlue

JetBlue announced a series of network changes that will advance its strategy in multiple focus cities. The reallocation of service will result in a new JetBlue city in Ecuador, new service between current JetBlue cities, and additional flights on popular routes. JetBlue will launch new service at Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE) with flights from Fort Lauderdale-Hollywood International Airport (FLL) (a). Service will operate daily and is expected to take off in the first quarter of 2019. Guayaquil becomes the second JetBlue city in Ecuador – Quito launched in 2016 – and the sixth JetBlue city in South America overall. The new flights between Fort Lauderdale and Guayaquil expand JetBlue’s footprint outside the U.S., and is part of a broader reach into international markets. In recent years the airline has built a robust network throughout Latin America and the Caribbean and now operates in 22 countries. JetBlue is a leading airline in markets like Puerto Rico, Cuba and the Dominican Republic. The airline also serves more than a dozen unique island destinations throughout the Caribbean along with various cities in Mexico, Colombia, Costa Rica and Peru.

  • Marriott International

Marriott International debuted a bold new media campaign showcasing the power of its independent hotel platform across the company’s three collection brands: The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio. Rolling out globally through the end of the year, the creative campaign reinforces the growing demand among today’s consumers for the unique travel experiences found at Marriott International’s global portfolio of 300 independent properties.Conceived, developed and produced by creative agency MATTE Projects collaboratively with the brands’ marketing team, the campaign was inspired by the idea that everyone has a story – referring to the hotels themselves and guests who leave with a lasting impression. The collection category campaign was shot on 5 continents.Led with a :60 hero film, shorter executions will roll out across a variety of platforms ranging from in-flight entertainment and cinema theatres, to digital and social media – first in North America followed by Europe and Latin America through the end of 2018.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • United Airlines

United Airlines has awarded its global media business to Dentsu Aegis Network following a review that began this summer. Carat will handle media planning and buying, Merkle targeted marketing and 360i social media. The airline’s creative agency of record is Dentsu-owned mcgarrybowen, which retained the account in 2016 after a closed review. The brand´s Ad spend was nearly US$220 million in 2017, according to the company’s annual report for that year.

 

 

 

  • GSK

Publicis Media has been awarded pharma giant GlaxoSmithKline US$1.7 billion global media assignment.The firm’s last global media review was in 2015 when it divided the assignment between incumbents Mediacom and Mindshare and Omnicom Media Group’s PHD.Publicis Media has created a dedicated agency unit for the account. GKS spends US$1.8 billion on advertising in 2017, per its annual report for that year. PHD handled the U.S. media work while GroupM shop Mindshare managed media in APAC and Latin America.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Mondelez

Mondelez International, one of the world’s largest snacks companies and advertisers, has launched a global media review. “We launched a global media review as our current assignments are coming to an end,” a global Mondelez representative told Adweek. “With this review, we’re taking a new look at our media buying in order to address key changes such as programmatic, transparency and e-commerce and better equip our company for the next three years.”In late 2015, Mondelez effectively split its global media account between Dentsu’s Carat and Publicis Groupe’s Starcom MediaVest (now Spark Foundry), with the former handling the business in the Asia-Pacific region, Europe and North America and the latter responsible for Europe, the Middle East and Africa as well as Latin America.Mondelez spent approximately US$210 million on measured media in the U.S. in 2016 and just under US$170 million last year. International consultancy R3 estimates the company spends between US$1 billion and US$1.5 billion around the world annually, according to Kantar Media.

  • Kimberly-Clark

Consumer packaged goods giant Kimberly-Clark has launched a global creative review, Adweek first reported.  The review includes only creative. WPP’s Mindshare, part of its GroupM unit, handles media planning and buying and is not part of the review. Although K-C has increasingly taken programmatic operations in-house.

 

 

  • Marriott International 

Marriott International has appointed Publicis Groupe’s SapientRazorfish and Spark Foundry as its global media agency of record to oversee all media planning and purchasing. The collaboration with Publicis Groupe will take a performance-driven, customer-centric approach to the art and science of marketing through a dedicated Marriott One Media team working with Marriott’s internal media teams around the world. Pubicis Groupe will optimize international marketing campaigns, personalize and localize targeted media efforts across a diverse set of markets to showcase Marriott’s best-in-class commerce and first-to-market technology. Publicis Groupe will leverage pioneering technology and a forward-thinking approach to reach and connect with consumers at the right moment among established and emerging markets including North America, Europe, China, Africa and Latin America.Over the past year, Marriott has grown to 30 brands with 6,500 hotels located in 127 countries, and more than 110 million members of its loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Zurich

Zurich Insurance Group (Zurich) accelerated the growth of Cover-More Group (Cover-More), its specialist global travel insurance and assistance solutions business, by entering into agreements to acquire the leading providers of traveler assistance in Latin America.The acquired businesses operate under the Travel Ace and Universal Assistance brands.The transaction encompasses 19 legal entities operating throughout Latin America, most notably in Argentina, Brazil, Chile, Colombia and Mexico. Under Zurich’s ownership, the acquired operations will form Cover-More’s Latin America hub. The acquired businesses will continue to use the well-established Travel Ace and Universal Assistance brands, according to Zurich.Cover-More Chief Executive Officer Mike Emmett said the transaction was an opportunity to reshape travel assistance in Latin American markets by deploying Cover-More’s specialist expertise.Financial terms of the transaction were not disclosed. The transaction is expected to close in the second quarter of 2018.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Mondelez

Mondelez International, one of the world’s largest advertisers, has named Spark Foundry as one of its’ new partners for MDLZ North America as part of a global media review effort, Adweek has reported. Publicis Groupe agency will handle media buying duties in North America, while VaynerMedia gets the digital and planning portions of the business. According to Kantar Media, Mondelez spent approximately US$210 million on measured media in the U.S. in 2016 and just under US$170 million last year. International consultancy R3 estimates the company spends between $1 billion and US$1.5 billion around the world annually.

 

 

  • Coke, Sprint, VW

Telemundo teams up with Coca-Cola®, Sprint and Volkswagen for the network’s exclusive Spanish-language coverage of the 2018 FIFA World Cup Russia™. Match halftimes and post-games will be presented exclusively by Sprint and Coca-Cola, respectively, and Volkswagen will present the network’s primetime show.As an official FIFA partner, Coca-Cola will be the presenting sponsor of the Telemundo Deportes Post-Game, “El Resumen del Partido,” for all 64 World Cup matches as well as the in-game match clocks. Powerade, also a part of The Coca-Cola Company family of brands, will have brand exposure during the tournament window with socially-led activations.Sprint will work with Telemundo Deportes as the official halftime sponsor of all 64 matches. Volkswagen will bring audiences the best action, highlights and commentary from the tournament as presenting sponsor of the network’s primetime show exclusively dedicated to the FIFA World Cup, airing nightly from 7-8 p.m. ET. Telemundo will offer some 1,500 hours of coverage and according to Adweek, with 100 days to go before the Cup competition begins, the network’s ad inventory is almost 75% sold with more than 20 total advertisers on board. U.S. men’s soccer team failed to make it into Cup competition. While that could hurt Fox’s English-language broadcast in the U.S., there are a number of teams from Spanish-language countries in the Cup that will appeal to Telemundo viewers.

 

 

  • Danone

Yogurt maker Danone has named WPP’s Wavemaker as its’ new media agency in North America, Adage has reported. Carat was the incumbente on Danone’s media business and Spark had WhiteWave’s media account. The assignment covers the Danone portfolio across the United States and Canada.

 

 

 

 

  • Marriott International 

Marriott International has appointed Publicis Groupe’s SapientRazorfish and Spark Foundry as its global media agency of record to oversee all media planning and purchasing. The collaboration with Publicis Groupe will take a performance-driven, customer-centric approach to the art and science of marketing through a dedicated Marriott One Media team working with Marriott’s internal media teams around the world. Pubicis Groupe will optimize international marketing campaigns, personalize and localize targeted media efforts across a diverse set of markets to showcase Marriott’s best-in-class commerce and first-to-market technology. Publicis Groupe will leverage pioneering technology and a forward-thinking approach to reach and connect with consumers at the right moment among established and emerging markets including North America, Europe, China, Africa and Latin America.Over the past year, Marriott has grown to 30 brands with 6,500 hotels located in 127 countries, and more than 110 million members of its loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).

 

 

  • Mazda Motor Corporation & Toyota Motor Corporation

Mazda Motor Corporation and Toyota Motor Corporation have established their new joint-venture company “Mazda Toyota Manufacturing, U.S.A., Inc.” (MTMUS) that will produce vehicles in Huntsville, Alabama starting in 2021.The new plant will have the capacity to produce 150,000 units of Mazda’s crossover model that will be newly introduced to the North American market and 150,000 units of the Toyota Corolla. The facility is expected to create up to 4,000 jobs. Toyota and Mazda are investing $1.6 billion towards this project with equal funding contributions. The new plant, which will be Toyota’s 11th manufacturing facility in the U.S.

 

  • Tempting Paradise by Sofia Vergara

Entrepreneur, actress and Beauty icon, Sofia Vergara, announces the launch of her new fragrance, Tempting Paradise by Sofia Vergara.The latest addition to Vergara’s scent portfolio evokes the lush sensuality of an island paradise, with delectable fruit and floral notes native to Vergara’s vibrant Colombian homeland.Tempting Paradise by Sofia Vergara launches at Perfumania, Perfumania.com and other retailers nationwide March 2018.

 

 

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Squarespace

Language shouldn’t be a barrier for chasing dreams — which is why Squarespace is now available in Spanish! customers can now use the all-in-one platform with custom templates, a fully translated backend editing experience, and seamlessly integrated e-commerce and analytics capabilities, all in Spanish. Additionally, Squarespace’s award-winning support is available 24/7 for our Spanish-speaking customers.

 

 

 

  • Kimberly-Clark

Consumer packaged goods giant Kimberly-Clark has launched a global creative review, Adweek first reported.  The review includes only creative. WPP’s Mindshare, part of its GroupM unit, handles media planning and buying and is not part of the review. Although K-C has increasingly taken programmatic operations in-house.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Converse

Nike-owned Converse, a skating shoes and lifestyle brand footwear best known for its’ Chuck Taylor sneakers, has kicked off a global media buying and planning review, according to AgencySpy. Converse is said to be looking to consolidate the entirety of that business with a single agency network.Back in 2015, Omnicom snatched Converse account away from Mediavest.

 

 

 

  • Wolf brand

Luxury brands agency HERA LATAM is to represent jewellery accessories label WOLF in Mexico and Central and South American territories.According to the company, HERA LATAM’s expertise is based on strong experience in export sales across Latin American domestic and travel retail markets. HERA LATAM focuses on a small portfolio of brands including Montegrappa, Von Arkel Switzerland and Cuervo y Sobrinoas.

 

 

 

  • Boeing & Aeromexico

Boeing and Aeromexico celebrated the delivery of the first of up to 90 737 MAX airplanes. Mexico’s global airline plans to use the more fuel-efficient and longer-range MAX jets to expand its network across the Americas.In 2012 Aeromexico placed an order for up to 90 MAX airplanes, including the MAX 8 and the larger MAX 9 variant. The two models offer the airline the flexibility to fly between approximately 160 and 190 passengers on flights of about 3,550 nautical miles (6,570 kilometers), both with better operating costs and passenger experience.Aeromexico, the largest airline in Mexico, operates one of the most technologically-advanced fleets in the region. It is a leading operator of the 787 Dreamliner.The 737 MAX is the fastest-selling airplane in Boeing history, accumulating more than 4,300 orders from 93 customers worldwide.

  • Kimberly-Clark

Consumer packaged goods giant Kimberly-Clark has launched a global creative review, Adweek first reported.  The review includes only creative. WPP’s Mindshare, part of its GroupM unit, handles media planning and buying and is not part of the review. Although K-C has increasingly taken programmatic operations in-house.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hyatt

Hyatt Hotels Corporation announced the expansion of its loyalty program, World of Hyatt, to the leading provider of home service accommodation, known as Oasis. Guests opting for the home sharing space with Oasis can earn and redeem Hyatt’s loyalty points. Oasis’s operations across the globe expand Hyatt’s footprint in untapped markets like Barcelona, Ibiza, Punta del Este (Uruguay) and Trancoso (Brazil). The above move, thus, underscores Hyatt’s relentless expansion strategies to strengthen its brand position globally. It also indicates the company’s commitment toward devising ways to enhance guest experience and raise occupancy. Under the World of Hyatt loyalty program, members would be rewarded with 5 Base Points per dollar spent on Oasis nights and are allowedto redeem 15,000 points for a $200 credit toward an Oasis stay. Elite members can earn bonus points and are given late check-out options.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Cooper

copperCooper Tire de Mexico, a wholly-owned subsidiary of Cooper Tire & Rubber Company, has relocated its offices from El Salto, Mexico, to a new location in Guadalajara within the Los Arrayanes industrial park. The new 22,000-square-foot office spans two floors and houses the sales, marketing, customer service, logistics, and finance teams that serve Cooper’s customers throughout Latin America.Cooper Tire & Rubber Company is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world.

  • Peugeot/Citroën

descarga (5)PSA Group, the owner of Peugeot and Citroën, has launched a global media review.to consolidate its media business into a single group for a more consistent marketing approach.Havas and OMD are the current incumbents for media planning and buying. Both agencies handle about ten markets each. Havas is in charge of France, Spain, Latin America and other markets. OMD oversees the UK, Germany and Italy.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Ascenty

descarga (7)Data center provider Ascenty has secured US$190 million in financing to help fund the building of five new data centers in Latin America—and to refinance existing debt.CEO Chris Torto said in a statement that he sees securing the five-year syndicated loan from ING, Itaú BBA, and two international banking institutions as a vote of confidence.Ascenty also reported on its website that the first unit in its 43,000-square foot site in Brazil’s capital city of São Paulo was successfully commissioned and has been operational since March 1. Called São Paulo 1, it is the company’s fifth Brazilian operation. The other four Brazilian data centers reside in Campinas, Jundiaí, Hortolândia and metropolitan Fortaleza.While Ascenty started out as a data center provider in Brazil, it is also building a new data center in Santiago, Chile, and is looking at other markets in Latin America like Mexico and Colombia.

  • Kimberly-Clark

imagesAccenture has been selected by Kimberly-Clark Latin America Operations (LAO) to help the consumer goods company increase profitable growth through effective trade promotion management.Accenture will develop a trade promotion management (TPM) template based on Accenture’s Trade Promotion Management platform to help improve trade spend effectiveness for the business in Latin American markets. Accenture will help Kimberly-Clark LAO deploy the new TPM template across Latin America to standardize its sales planning and execution in the region.As part of the program, Accenture is also providing Kimberly-Clark LAO with statistical modelling services designed to improve the accuracy of its forecasting and prediction of promotional activities. This will help enable Kimberly-Clark to accurately measure its impact on promotions and obtain a precise picture of the return on investment of their promoted products across its distribution network.This new project builds on the work that Accenture has carried out with Kimberly-Clark in China, where Accenture implemented the Accenture TPM platform to help successfully expand Kimberly-Clark footprint in that region.

  • Carlson Rezidor

descarga (8)Carlson Rezidor Hotel Group said it opened the most hotels since the Great Recession but experienced a marginal decline in revenue last year. The group, which is known for its Country Inns & Suites and Radisson brands, said it opened 77 hotels worldwide, the most since 2009, and signed 122 new properties last year. Currently, its portfolio includes 1,143 hotels and more than 180,000 rooms. However, revenue was US$7.2 billion in 2016, down from us$7.3 billion in 2015.In North and South America, Carlson had a record-breaking year for both signings and openings. There were 65 new properties added to the pipeline and 41 openings, a 28 percent increase over the year before. In Latin America, Radisson Blu opened three hotels.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Former OMD global account director Chris Whalen has been appointed Kimberly-Clark’s new Global Media Director, as part of the company’s executive changes that further enhance its focus on executing its global business plan and driving global expansion.

descarga (3)Kimberly-Clark has appointed Chris Whalen its new global media director. Former OMD global account director, Whalen will replace Mark Kaline, who left the company in July after six years in the role.

Kimberly-Clark’s brand portfolio includes well-known household products such as Keenex, Huggies, Andrex and Kotex. Its subsidiaries include Kimberly-Clark Health Care and Kimberly-Clark professional.

The firm’s global media is handled by WPP’s Mindshare, while its global advertising account is held by JWT. The company has a market cap of US $41.5bn as of May this year and is listed among the Fortune 500.
Earlier this year, Elane Stock replace Christian Brickman as group president of Kimberly-Clark International and Kim Underhill appointed as president of Kimberly-Clark Professional.

Former OMD global account director Chris Whalen has been appointed Kimberly-Clark’s new Global Media Director, as part of the company’s executive changes that further enhance its focus on executing its global business plan and driving global expansion.

descarga (3)Kimberly-Clark has appointed Chris Whalen its new global media director. Former OMD global account director, Whalen will replace Mark Kaline, who left the company in July after six years in the role.

Kimberly-Clark’s brand portfolio includes well-known household products such as Keenex, Huggies, Andrex and Kotex. Its subsidiaries include Kimberly-Clark Health Care and Kimberly-Clark professional.

The firm’s global media is handled by WPP’s Mindshare, while its global advertising account is held by JWT. The company has a market cap of US $41.5bn as of May this year and is listed among the Fortune 500.
Earlier this year, Elane Stock replace Christian Brickman as group president of Kimberly-Clark International and Kim Underhill appointed as president of Kimberly-Clark Professional.

Kimberly ClarkMark Kaline, Global Media Director at Kimberly Clark, is no longer working at the Consumer Packaged Goods giant, Portada has learned.
When asked about the reason of Kaline leaving and whether there will be a replacement as Global Media Director, a company spokesperson told Portada that “Kimberly-Clark does not comment on personnel matters.”

Kaline joined Kimberly Clark in October 2008. to the newly created position of global media director and reported to Kimberly-Clark’s CMO, Tony Palmer, who oversees the global marketing unit.
Before joining Kimberly Clark, Kaline spent 11 years at Ford Motor Co., where he managed both online and traditional media buying, and consolidated media operations in Europe, Canada and Mexico.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Junji Sumitani  –  Jacqueline Lam- CNBC ::: Alex Rahe – Skyscanner ::: Blanca Aquino – CA Technologies ::: Alberto Mulas – Itaú Mexico ::: Daniel Isart – Kimberly Clark:::

CNBC has announced several appointments to its international team. Junji Sumitani has been promoted to the new position of vice president of international business development. Jacqueline Lam has been promoted to the new position of vice president of international distribution.

Skyscanner, international travel search company, has appointed Alex Rahe as General Manager for the Americas. Alex will manage Skyscanner´s expansion into the North and South American markets, as well as drive the company´s strategy and development in the region. Based in the new Miami office, Alex will report to Frank Skivington, Skyscanner’s Chief Commercial Officer.

Kimberly Clark has named Daniel Isart as new General Director for Spain and Portugal.He has previously worked for L’Oréal, Unilever and Grupo Campari.

Blanca Aquino is the new Account Manager for Central America, The Caribbean and Venezuela of CA Technologies. She will be in charge of expanding CA Technologies products in Latin America.

Banco Itau BBA SA has appointed Alberto Mulas, Mexico’s first national housing commissioner, to lead the firm’s corporate and investment-banking expansion in the country.The executive will be chief executive officer for Mexico, where the Sao Paulo-based company plans to open a broker-dealer, Jean Marc Etlin, CEO of Itau BBA’s investment-banking division, said in an interview according to Bloomberg.

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