Consistent programs like LaLiga World Challenge can help boost the presence of international clubs in the U.S. and Latin America, in particular with the Hispanic fan base.
Posts Tagged ‘International Champions Cup’
International Champions Cup
With World Cup over, it can be deemed an overall global success not just in soccer, but in sports
business. Brands were able to use social media to deliver messages more than ever, via nontraditional outlets like Twitch, a trend that will only increase.
Soccer in the U.S. was dealt a blow with the National Team’s absence from FIFA World Cup, but the sport is stronger than ever in the Hispanic community here, with two friendlies and the International Champions Cup hitting this summer.