A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.


A new study by GfK’s The Home Technology Monitor™ found that 16% of the viewing population have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago. “Self-bundling” viewers – those who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type).

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetization of premium video content. The solution provides an end-to-end product for content producers and publishers that syndicate video content, from asset and distribution management to monetization via direct and indirect channels.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

2btube is officially moving into the kids content space with the launch of 2bkids with Juan Baixeras at the helm. Baixeras has had a 20 year international career in television and media with a particular focus on kids content for the past 4 years at Zinkia (Pocoyo) and Little Smart Planet. It is 2btube’s first effort beyond the Spanish speaking markets with the full support of the 60 strong 2btube team across its offices in Madrid, Miami and Mexico City.

YouTube has announced a new platform for making video ads on the site called YouTube director. People can create the ads on the YouTube Director for Business app or the YouTube Director service on the site. People can take advantage of free help from a GoogleAdWords expert.

According to Parks Associates, over a third of US broadband households watch user-generated video online more than ten days per month, and three-quarters of US broadband households access the content at least once a month.
Genesis Media, a platform that helps brands make advertising decisions based on real-time user attention, announced a strategic outstream video advertising collaboration with GateHouse Media that will be implemented across 217 of GateHouse Media digital news properties.

Alphabet Inc. ‘s Google has acquired digital marketing startup FameBit, whose platform connects brands with content creators on platforms such as YouTube, Facebook, Instagram and Twitter, helping them work together for product placement and promotion.

Conviva, which conducts OTT experience management for media companies, announced that digital sports content and media company Perform Group is using Conviva’s technology to provide global video intelligence for new live sports streaming service DAZN, which uses Conviva Insights to provide in-depth metrics and analytics.


Teads announced the launch of its Programmatic Outstream Video Accreditation Program roadshow in Latin America. The recently-launched programmatic accreditation program trains media buyers with the latest knowledge and training in programmatic outstream video advertising. The accreditation program will now expand into four open interactive workshops in Argentina, Brazil, Mexico and Miami.

predicta-squarelogo-1461587596453Brazilian company and part of e.Bricks‘s portfolio Predicta has announced that it is purchasing Melt DSP to create programmatic and digital solutions hub Predicta Melt. On top of a DSP, the company will offer ad servers, rich media, web intelligence, DMP, website optimisation, ad exchanges, and adsense.

According to new data from VideoViewers, in Brazil, 40% of the time spent watching videos is done in the internet, 42% of the population (85 million people) has the habit of watching videos on the internet, and 82 million people do so in YouTube. Pay TV, on the other hand, was measured to have an audience equal to 37% of the local population. The average time spent watching videos has risen from 30 hours a week to 39.2 hours week in the past two years.

Brazil’s VOD market is expected to reach US$352.m, according to the Motion Picture Association Latin America (MPA-AL), making it the eighth-largest VOD market in the world, and the largest in Latin America, followed by Mexico and Argentina.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.


According to reports, online video rental service Redbox might open up an online video streaming service, which would be called Redbox Digital. Testing is said to be in beta, but nothing has been officially announced yet.

Honda decided to try a new approach to video advertising, targeting consumers in New York, New Jersey and Connecticut with personalized video ads based on information from data providers like what cars they own, what websites they’ve visited and information indicating whether they are looking to buy a car or not. The ads were put together by digital advertising firm Eyeview.

Broadband TV has announced that it is the third-most viewed online video provider in the world, coming in behind Google and Facebook. comScore’s results showed that it had more than 317 million unique viewers in February, behind Google’s more than 1 billion and Facebook’s 602 million. This put it ahead of Vevo and Warner Music.

Photo Credit: TubeFilter
Photo Credit: TubeFilter

Actress Elizabeth Banks has created WhoHaha, a digital video service with content created by women only. Banks will have a few of her own series on the platform, including her interview program, Ask A Badass, but the rest of the content will be sourced from popular YouTube creators.

Verizon is paying $159 million to acquire a 24.5% stake in AwesomenessTV, a digital media company owned by DreamWorks and Hearst. The deal includes the launch of a new premium mobile-video brand, and Dreamworks will hold 51% of the outstanding shares while Hearst will own 24.5%.

OTT solution provider XStream and Vidicia, the enterprise-class subscription billing leader, are partnering up to provide an OTT solution for building and monetizing audiences through gathering user data for subscriber acquisition and retention.

A Defy Media survey claimed that 67% consumers identified YouTube as a must-have service, while only 36% said the same of pay TV. This is largely due to the influence of younger audiences, who have largely abandoned TV for YouTube, Netflix and other Internet video options. The study also found that consumers aged 13-24 watch 12.1 hours of video per week on YouTube, social media and other free online sources, and 8.8 hours weekly on Netflix and other subscription-video services, while they only spend 8.2 hours a week watching television.

Programmatic video technology provider Altitude Digital has announced its new video solution, ARENA, a SPP offering while-label self service offerings for publishers. The platform will give publishers more options when managing their desktop and mobile video advertising activities and working with DSPs through taking control of real-time bidding exchange.

Geoscape has released its 2016 American Marketscape DataStream report, and interesting findings included the fact that 64% of Hispanics identified themselves as “bilingual,” that their median age of the demographic is 27 (as opposed to 44 for non Hispanics) and that Hispanic households’ consumer spending potential is $2.17 million (as opposed to $1.6 million for non-Hispanic white households).

The Atlantic and Univision have officially launched CityLab Latino, which provides a Spanish-language alternative to The Atlantic’s urban and lifestyle site, CityLab. It is now live in univision.com, and is led by Juan Pablo Garnham, who was a fixture at El Diario, out of a Miami office. This is The Atlantic’s first non-English language initiative.

DON’T MISS PORTADA’S UPCOMING EVENT: PortadaLat’s two-day LatAm marketing, advertising, media and digital conference will be held from June 8-9, 2016 in Miami, and will feature a session on the OTT revolution. Register now to hear about monetization, view ability, YouTube, Facebook and more. Get your tickets at the early bird price now!


Global media services provider RR Media is opening a new regional LATAM Media Center in Miami to service content for Hispanic and Portuguese viewers across LatAm, the US and Canada. The center will give regional broadcasters, TV channels and organizations access to the company’s services (like ad insertion, multi-format layout and remote uplink to RR media’s network) with the advantage of new localized content. There are already a dozen channels playing out of the new center.

Remote support and control solution provider for cloud servicesdownload (1) Rsupport has announced updates to its mobile recording app, Mobizen, which is heavily used in Brazil. The new features will make it easier to record, edit and broadcast content from a mobile device.

New reports from a leaked document from Telefonica show that after hackers posted personal emails from Ecuadorian government officials on March 27, 2014, Google and YouTube were censored in the country by a government order. Ecuador’s internet providers’ association blocked access to certain pages, according to the leak.

Latin America will show the strongest global growth in digital advertising in 2016 with a growth rate of 11%, largely propelled by online video advertising. Digital will account for 27% of global advertising spend in 2016, the study by Carat reveals. Online video advertising in particular will grow by 34.7%.

Click here to read some of the highlights from Hispanicize, the weeklong conference that was held from April 6-8 this year and serves as a platform for Latino creators to discuss trends and launch new campaigns and products for the Hispanic audience.

Reaching Hispanics at home or out and about, multiple screens and social media keep them tuned in.

Telemundo Media

AT&T sponsors Telemundo multiscreen talkback

In a nod to consumers’ increasing use of digital media while they enjoy TV, Telemundo has launched AT&T Presenta Suelta la Sopa Novelas, a digital and on-air variety show that lets viewers interact with hosts Erika De la Vega and Alessandra Villegas during commercial breaks in the 8 to 10 p.m. novella timeslot.

The hosts will pose a question each hour, and fans can respond via a website; then poll results will be featured on the audiences’ personal devices, as well as in “content capsules” during the TV programming.

photo: Courtney Rhodes
photo: Courtney Rhodes


Lo Hermosa!

While sales of cosmetics and beauty products overall have declined a bit, spending by Hispanics in seven key beauty categories grew year-over-year, according to Nielsen. They account for 16 percent of the total U.S. sales to this category and also drive 14 percent of overall fragrances sales and 13 percent of cosmetics sales, the top two beauty care categories for Hispanic shopper spending.

There are differences in spending between U.S.-born and foreign-born Hispanics, as well as between men and women. The Nielsen report emphasizes that this segment is full of opportunity for health and beauty marketers, but only if they remember that this is a diverse group of consumers.

Nielsen says, “Retailers should vary their approach to each generation. Older generations place greater emphasis on skin care, while younger Latinos are more easily influenced by samples and celebrity endorsements. Younger Hispanics are possibly more likely to buy ‘in the moment’ than older Latinos, so they potentially have higher spontaneous purchasing.”

dieste cover

Hispanics by the book

 Dieste, Inc., recognized multicultural marketing and advertising specialists, have released their first book, 1+1=3 Changing The Equation With The Booming Hispanic Market. The book includes several chapters devoted to myths about Hispanics, along with ideas on how to woo Latinos based on the agency’s 20 years in business.


Influencers: the not-so-short list

Want to know the top Latino digital influencers? Check out the finalists for the Tecla Awards. Hispanicize 2015 and the Latina Mom Bloggers give these annual awards to recognize bloggers, journalists, brands and agencies. Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

photo of Oasis Bakery by Alpha
photo of Oasis Bakery by Alpha


Restaurant screens keep Hispanic diners captive audience

Admirable, the nation’s largest Hispanic digital signage network, now has 265 screens in Hispanic restaurants, showing 12-minute loops that combine global, country-specific and local news. The deployment makes use of cloud-based software from BroadSign International, which provides performance reports for Admirable advertisers. Advertisers, which include Telemundo, United Airlines, AARP, MetroPCS and Corona, can segment audiences by age, country of origin, location and income level. A Corona campaign during FIFA World Cup 2014 delivered a 19 percent sales lift for the beer. The companies are doing further testing to see how campaign elements affect response.

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