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Fusion, the ABC News/Univision joint venture on Wednesday revealed its logo, which was developed by Los Angeles-based design firm Buster in collaboration with brand consultancy Lubin Lawrence and the team at Fusion.

fusionFusion, slated to launch in the second half of 2013 is being positioned as a news and lifestyle cable news network targeting millennials. The company has been adding executives and journalists to its roster, though it yet has to appoint a CEO. Currently, Beau Ferrari is acting as interim President for Fusion and he is also evp of operations for Univision Networks.

The ABC-Univision English-language joint venture will be available at launch in millions of households nationwide.  Five of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse and Google Fiber. Programming will focus on issues most relevant for U.S. Hispanics, including the economy, entertainment, music, food, immigration, pop culture, education, politics, health and wellness.

Recently announced hires include Derrick Ashong (anchor), Berkman, Eric Lieberman (general counsel), Maritza Puello (managing editor, Newscore) and Mariana van Zeller (correspondent).

CNNE and CNNI held an upfront event in New York on Thursday, May 2, 2013.
CNNE and CNNI held an upfront event in New York City on Thursday, May 2, 2013. (Photo: Lorenzo Bevilaqua/CNN)

CNN Latino, the Spanish block programmed exclusively for the U.S. Hispanic market, has signed an affiliation agreement with KPDR Partners to begin airing on KPDR-LD 19 in Salt Lake City. The agreement calls for KPDR-LD to broadcast CNN Latino’s block from 3-11 PM and from 4-12 PM (MT).

Channel 19 is a low-power television station and Salt Lake City’s newest television station. KPDR, “K-Powder” broadcast free over the air on digital channels 19.1 through 19.6, serving the Salt Lake City Valley and the Wasatch Front. According to Nielsen’s 2012-2013 Hispanic or Latino TV homes Universe Estimates, the Salt Lake City market ranks 31st in the country with 95,370 Hispanic Households.

With the expansion into Salt Lake City, CNN Latino now reaches about 30% of U.S. Hispanic households, and according to svp and general manager of CNN en Español, Cynthia Hudson, the network “is in discussions with other affiliates in other Top 10 markets, and hope to make those announcements in the coming months.”

CNN Latino is already available in Los Angeles, New York, Orlando, Tampa and Phoenix.