Fusion, the ABC News/Univision joint venture on Wednesday revealed its logo, which was developed by Los Angeles-based design firm Buster in collaboration with brand consultancy Lubin Lawrence and the team at Fusion.
Fusion, slated to launch in the second half of 2013 is being positioned as a news and lifestyle cable news network targeting millennials. The company has been adding executives and journalists to its roster, though it yet has to appoint a CEO. Currently, Beau Ferrari is acting as interim President for Fusion and he is also evp of operations for Univision Networks.
The ABC-Univision English-language joint venture will be available at launch in millions of households nationwide. Five of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse and Google Fiber. Programming will focus on issues most relevant for U.S. Hispanics, including the economy, entertainment, music, food, immigration, pop culture, education, politics, health and wellness.
Recently announced hires include Derrick Ashong (anchor), Berkman, Eric Lieberman (general counsel), Maritza Puello (managing editor, Newscore) and Mariana van Zeller (correspondent).