What: IMS, the digital marketing and communications company, will be Vevo’s advertising representative in Latin America through a partnership that was announced last week. Why
Sony Pictures Television (SPT) has signed an agreement to acquire a 51% stake in Internet Media Services (IMS), one of Latin America’s largest ad sales and media buying firms in the digital space. Sony will pay approximately US $100 million for a 51% stake valuing IMS at approximately US $200 million. The deal is expected to close in several weeks pending regulatory approval.Gastón Taratuta will continue as CEO; Ignacio Vidaguren as COO; Maren Lau as CMO; and Mariano Roman as CCO.
Internet Media Services, IMS has obtained the exclusive rights from Apple to market Aples iAd advertising platform in Latin America. IMS recently won a similar exclusive representation agreement in Latin America for Sony’s online video platform Crackle. IMS will be immediately opening up Apple iAd to Brazil and Mexico, and then will bring iAd to the rest of Latin America.
Doing business in Brazil is not only good business, but very rewarding. Alas, it is no easy feat. At least, that was the consensus during
Doing business in Brazil is not only good business, but very rewarding. Alas, it is no easy feat. At least, that was the consensus during