Gastón Taratuta

Sony Pictures Television Acquires Majority Stake in IMS

Sony Pictures Television (SPT) has signed an agreement to acquire a 51% stake in Internet Media Services (IMS), one of Latin America’s largest ad sales and media buying firms in the digital space. Sony will pay approximately US $100 million for a 51% stake valuing IMS at approximately US $200 million. The deal is expected to close in several weeks pending regulatory approval.Gastón Taratuta will continue as CEO; Ignacio Vidaguren as COO; Maren Lau as CMO; and Mariano Roman as CCO.

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IMS to market Apple’s iAd advertising platform in Latin America

Internet Media Services, IMS has obtained the exclusive rights from Apple to market Aples iAd advertising platform in Latin America. IMS recently won a similar exclusive representation agreement in Latin America for Sony’s online video platform Crackle. IMS will be immediately opening up Apple iAd to Brazil and Mexico, and then will bring iAd to the rest of Latin America.

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