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Celebrity sportscaster Fernando Fiore will kick-off PortadaLat in Miami’s Hyatt Regency Hotel on June 7. The argentine on-air-personality will be emceeing first-rate sessions with key players of the U.S. and Latin American sports marketing scene.  “It is a pleasure to participate in PortadaLat. The agenda and the high-caliber of the speakers are a guarantee for two intense and very productive days,” Fiore asserts.

Expect unmatched speaker quality and get new intelligence at the sports marketing sessions that kick-off PortadaLat on June 7, which will be emceed by sportscasting celebrity Fernando Fiore!

10:20 am – Soccer Clubs as Brands

Arno Trabesinger, MD Americas at FC Barcelona, Rudolf Vidal, President Americas at FC Bayern Munich,  and Sean Flynn, CEO, The Miami FC will talk about soccer clubs as a brand (more major speakers to be announced soon!). These leading executives from the best soccer clubs in the world will discuss key topics including the internationalization of the soccer fan, opportunities in the U.S. and Latin America for European soccer clubs, and broadcast vs. OTT.

11:00 am – Visa’s New Outreach Strategy to Millennials

Andres Polo, VP Digital Marketing, at Visa will make a presentation about how Visa is extending its traditional sports partnerships, including e-sports, in order to appeal to Millennials.

11:15 am -How Top Marketers Leverage Sports Content

Sports marketing experts including Andres Polo, VP Digital Marketing, Visa, Felix Palau, VP of Tecate at Heineken; Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman; Tab Bamford, Managing Director at La Vida Baseball; and Federico Grinberg, Co-Founder and CEO of Futbol Sites will discuss new opportunities for brands to leverage Sports content in order to better connect with the U.S. and Latin American consumer.

12:00 am – The Golazo Campaign Pitch

Nine shortlisted nominees will confront our specialized jury at the Golazo Soccer pitch battle!

Check out the agenda of PortadaLat June 7-8 at Miami’s Hyatt Regency Hotel!

Registration: We have added new Ticket Types to Meet Your Needs!

DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7): The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes, and marketing-tech showcases are included as well as light food, sandwiches, and beverages. (US $199)
GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up with 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10-minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offer is included. (US $ 1,999).
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)
Secure your spot for PortadaLat next week!

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

fiore4Emmy Award-winning broadcaster Fernando Fiore, and recent #Portada15 speaker, who has spent his career working exclusively on Spanish-language television, makes his English-language debut this month as he joins FOX Sports’ coverage of the CONCACAF Cup, the winner-take-all playoff match between the U.S. Men’s National Team and Mexico for a berth in the prestigious 2017 FIFA Confederations Cup. The announcement was made by David Neal, Executive Producer, FIFA World Cup on FOX. The bi-lingual Fiore makes his English-language television debut on Saturday, Oct. 10 as a contributor to FS1’s special 90-minute pregame show kicking off at 8:00 PM ET, live from one of two sets at the Rose Bowl in Pasadena. In addition to his role on FS1, Fiore pulls double-duty, contributing to FOX Deportes’ news magazine show FOX DEPORTES EN VIVO at 7:00 PM ET.

9Z8KZq4d_400x400beIN SPORTS, the international sports network, has announced the addition of several executives that include:
John Duff as Director of Business Development and Strategy.With over 20 years of experience in multi-platform content management, John Duff joins beIN SPORTS as Director of Business Development and Strategy to support affiliate sales and marketing and content acquisitions efforts.

 

PDH_400x400Peter Hering as East Coast Sales Manager. With a background in both advertising agencies and network sales, Peter Hering joins beIN SPORTS as the East Coast Sales Manager. Hering brings a deep rolodex in the marketplace and in this capacity will cultivate client relationships along the East Coast while also leading the sales efforts in New York with the Group M conglomerate of agencies, Carat and Zenith.

 

Alex Almirall as Senior Account Executive of Sales.Rounding out the sales team is Alex Almirall, who has been brought on as Senior Account Executive in New York and will also lead client development efforts in the West Coast.
Valerie Boldrin as Public Relations and Corporate Communications Manager. In an effort to strengthen the public relations and communications arm of the marketing team at beIN SPORTS, Valerie Boldrin joins the network as the Public Relations and Corporate Communications Manager.The network, which has been growing at a rapid pace since its launch in 2012, works to offer viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS CONNECT.

06eca11Television sales executive Nicolas J. Valls is MundoMax’s new SVP of Advertising Sales. He will oversee network and local affiliate sales for Miami, Houston, and Los Angeles. Valls comes from Hemisphere Media Group. Prior to that, he worked at Univision for more than 25 years.

 

 

mukherhee060407Ann Mukherjee has joined SC Johnson as the company’s first global chief marketing officer. She was most recently president for global snacks and insights at PepsiCo. Simon Lowden will succeed Mukherjee at PepsiCo. He was previously chief marketing officer for Pepsi Beverages North America. Seth Kaufman will replace Lowden. He was most recently a senior VP for Pepsi North America.

 

 

descargaTony Ruiz is the new Local Sales Manager of Telemundo’s WNJU-YV in New York/ New Jersey from October 2015.
15ee5fe(add)ventures’ Miami office has promoted Joel Velez to managing director, strategy/creative. Velez will oversee the operations and staff of the Miami office and manage client relationships through collaboration with (add)ventures’ multidisciplinary teams to ensure that project deliverables meet client needs.Velez started at (add)ventures as director, strategy/creative for the firm’s Miami office in 2014. Prior to working at (add)ventures, Velez was the interactive marketing director for a cross-cultural marketing and branding firm. He also spent four years at a full-service agency located in San Juan, Puerto Rico, providing integrated marketing services to clients.

219605fAccuWeather, Inc., a global leader in weather information and digital media and one of the world’s leading digital publishers, has announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media. Most recently, Karen worked with The Topps Corporation, Inc. overseeing partnership sales for its mobile apps. She has also served in Ad Sales leadership positions for REVSHare, TiVo, and MTV Networks. She will be helping to expand AccuWeather’s agency and brand partnerships.=

VlZju3OP_400x400Katherine Doble has joined Schwartz Media Strategies as Director of Digital Media and Branding. Doble will lead the firm’s digital practice, overseeing all facets of content creation, branding and social media for its real estate, professional services, public affairs and hospitality clients.She most recently served as CEO of Miami-based branding and marketing firm Siren Marketing, where she developed campaigns targeting U.S. Hispanic audiences on behalf of national brands.

Check out the videos about #Portada15 and what many of the key players have to say!

#Portada15 Highlights

What Key Marketers and Celebrities have to say about #Portada15

Yussef Kuri, U.S. Hispanic Marketing Manager, The Hershey Co

Fernando Fiore, El Presidente….

Gustavo Aguirre Associate Brand Manager Coors Light at MillerCoors

Christian Borjon, Director Hispanic Sales & Marketing, Samsung

Natalia Borges, VP of Marketing, Batanga Media

Kymber Umaña, Hispanic Marketing Manager, Sprint

Daniel Suaréz Nascar Xfinity Series Driver

#Portada16 will take place on Sept. 21 and 22, 2016 in New York City!

Fernando Fiore, the most recognizable face in the Spanish-speaking sports world, is going to be one of the main attractions at #Portada15 in New York City’s Yotel on September 16 and 17. #Portada15 comprehends the Hispanic Sports Marketing Forum and the 9th Annual Hispanic Advertising and Media Conference.

Fernando Fiore
Emmy® Award Winner and Broadcasting Star Fernando Fiore

“Fernando Fiore is the reason why Hispanics love soccer broadcasting in the U.S. He is going to share his unique experiences in the Sports Media and Marketing landscape with hundreds of #Portada15 attendees. As importantly he will tell us where he thinks this exciting sector is moving to,” says Marcos Baer, publisher of Portada. Fiore is a 3-time Emmy Award winning sportscaster and famous for his work at Univision with Sofia Vergara, a spokesperson for brands such as Coca-Cola and AT&T, and the joke-cracking host “El Presidente” of Republica Deportiva for 15 years.

Fernando Fiore is the reason why Hispanics love soccer broadcasting in the U.S. He is going to share his unique experiences in the Sports Media and Marketing landscape and tell us where he thinks this exciting sector is moving to.

Early Bird Registration

Early Bird Registration for both the Hispanic Sports Marketing Forum and the 9th Annual Hispanic Advertising and Media Conference is expiring Friday August 7th. Take advantage of the early bird price of only US $499!

Key Content

Sports Marketing and Media have a very important presence at #Portada15 with the Hispanic Sports Marketing Forum (preliminary agenda) and prominent brands and agencies participating including:

Pattie Falch, Director Sponsorships & Events, Heineken USA
Manuel Campos, Hispanic Marketing Director, Sprint
Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
Christian Borjon, Director Hispanic Sales & Marketing, Samsung
Brian Cristiano, CEO Bold Worldwide
Gustavo Aguirre, Associate Brand Manager, Coors Light

On September 17, the second day of #Portada15 the 9th Annual Hispanic Advertising and Media Conference (preliminary agenda) will provide critical insights and networking opportunities for any marketer who wants to succeed in multicultural America.

Topics that will be discussed include:
– New approaches on how national brands reach out to local audiences, hyperlocal targeting and more…
Multicultural Retail Marketing Perspectives for 2016.
– New and actionable insights on how best to reach the Multicultural Milennial
– Solving the challenge of Reaching out to Hispanics via Social Advertising and Search
– The Hispanic Digital Video Explosion

Brand Marketing and Agency Stars participating include:
Ana Crandell, Media Director, OMD Latino
Kymber Umana, Hispanic Marketing Manager, Sprint
Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico
Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
César Taveras, Online Marketing Manager, Rosetta Stone
Jason Riverio, Manager, Multicultural Brand Marketing, Big Lots
Maria Fernanda Ordoñez, SVP Media Director , Identity
Vilma Vale Brennan, Managing Partner, MEC Multicultural

#Portada15 Sponsors

Rooftop Party Sponsor:
Batanga Media
Platinum Sponsor:
MaxPoint
Gold Sponsor:
GFK-MRI
Bronze Sponsors:
Evolve Media
Pulpo Media
Zoomin.TV

Badge and Lanyard Sponsor:
Adsmovil

Wire Sponsor: PR Newswire

Hispanic Sports Marketing Forum
Golazo Sponsors:
AC&M Group
Blogsi

For sponsorship opportunities, please contact Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441, kelley@portada-online.com

Fernando Fiore_BW_100x100We got it wrong in the news item about soccer personality  “Fernando Fiore leaving Univision” in this week’s “Changing Places” section. We misread his Tweets about the 2014 World Cup being his last World Cup at Univision implying he is leaving the broadcaster.  (Obviously since Telemundo has the rights for the 2018 and 2022 Soccer World Cup  it is unlikely that Fiore will be again at a World Cup for Univision).

All we know is this: Talent Management and Entertainment Marketing firm LatinWe is currently negotiating Fernando Fiore’s professional future with Univision. Right now Fiore continues to be a Univision staff member. As the negotiations continue, this may or may not change soon. But that is the situation now. Stay tuned.

 

Last Tuesday and Wednesday hundreds of marketing and media executives convened in Miami for #Portadalat. The Latin Online Video Forum and the Sixth Annual Latam Advertising and Media Summit. Below some highlights and intelligence obtained from a star roster of speakers and participants. #Portadalat 2015 will take place on June 4 and 5 2015  in Miami.

50% of ESPN Sales are multiplatform

Cynthia Evans, Managing Director Group, M Latin America, Josh Chasin, Chief Research Officer, ComScore and Marilyn Aldir, Digital Marketing Director at Televisa Publishing and Digital
THE QUEST FOR ONLINE VIDEO METRICS: Cynthia Evans, Managing Director Group, M Latin America, Josh Chasin, Chief Research Officer, ComScore and Marilyn Aldir, Digital Marketing Director at Televisa Publishing and Digital

One interesting fact provided during the Latin Online Video Forum was when Artie Bulgrin, SVP Global Research + Analytics, ESPN said that 50% of ESPN’s global sales are multiplatform. At the same panel, moderated by Cynthia Evans, Managing Director, Group M Latin America, Josh Chasin, Chief Research Officer at ComScore noted that in terms of online video metrics, “we are still operating in the wild west”. All panelists agreed that TV is going digital and will become a digital medium.”

Changing Media Mix

BRAND STORY TELLING: Carlos Espindola, e Hub Manager Latin America, 3M, Fernando Rodriguez, principal DG, Juan Carlos Pedreira, Partner/Senior Social Media Strategist Social Business Hub, Inc., Denisse Guerra, Regional Marketing Director Latam Estee Lauder
BRAND STORY TELLING: Tom Gerace, CEO, Skyword;Carlos Espindola, e Hub Manager Latin America, 3M; Fernando Rodriguez, principal DG; Juan Carlos Pedreira, Partner/Senior Social Media Strategist Social Business Hub, Inc. and Denisse Guerra, Regional Marketing Director Latam Estee Lauder

Denisse Guerra, Regional Marketing Director at Estee Lauder, noted that only four years ago 100% of Estee Lauder’s Latin American Advertising budget was invested in print media. Since the global beauty products company has diversified its ad buys and now also buys other media including digital media and TV. Guerra was one of the speakers in a panel on Brand story telling in Latin America moderated by Tom Gerace, CEO, Skyword. Gerace quoted a recent Skyword survey according to which 76% of marketers think that marketing has changed more in the past 2 years than in the past 50 years.

Mexican Investors have moved to Miami

Cesar Salazar, Venture Partner, 500 Startups
Cesar Salazar, Venture Partner, 500 Startups

In a conversation between Cesar Salazar, Venture Partner, 500 Startups and Victor Kong, president of Cisneros Interactive, Cesar Salazar explained that many Mexican venture capital and angel investors are now based in Miami from where they invest into the region. He also said that there are 2 to 3 venture capital companies in most Latin American countries. The public sector of all these countries supports VC’s. What does Salazar look for when investing in start-ups? Mostly the quality of the team and the size of the market opportunity. “It is not difficult to start a company, what is difficult is to scale its business.”

Good Design is as little Design as possible

Scott Dadich, Editor-in-Chief, Wired
Scott Dadich, Editor-in-Chief, Wired

Wired’s Scott Dadich who gave the #Portadalat’s keynote on “The future of technology by design” provided many insights about the interaction of technology and design. “Good design is as little design as possible”, Dadich claimed. “Good apps teach you as you go,” he added.

Dadich also talked to Portada about the current state of the media market. “There has never been a better time to be a journalist”, he said noting that the boom of content marketing has increased demand for journalists. On the increasing amount of  brand marketers becoming publishers, Dadich said that as a publisher-journalist he does not fear them: “We are really all in the business of fighting for attention and time.”  Dadich said that he recently increased Wired’s editorial team by 45 people, most of them in copy editing,fact checking and social media. Wired publishes between 40 and 60 online stories per day, including video stories. It recently increased its publishing time to 19 hours per day from 10 hours per day. Interestingly the home page amounts to less than 20% of total page views at Wired.com. Dadich is sceptical about rewarding journalists by the amount of clicks their stories get: “Clicks can be a race to the bottom.”  

 

El Presidente’s show

Fernando Fiore,
Fernando Fiore, “El Presidente” de la Republica Deportiva, Univision

Attendees very much enjoyed Fernando Fiore, “El presidente’s” conversation with Pacino Mancillas, Partner at AC&M Group. Fiore reminisced about all the World Cups he has been present at as well as about his friendship with many soccer legends. He voiced concern about Brazil’s readyness to host the World Cup in terms of its infrastructure. Fiore also noted how Soccer and Soccer Marketing has changed over the last decade: “It has become a huge entertainment business,” he said.

Check out more pics from #Portadalat!

The 7th Annual Portada Latam Advertising and Media Summit will take place on June 4 and 5 2015, in Miami

Last Tuesday and Wednesday hundreds of marketing and media executives convened in Miami for #Portadalat. The Latin Online Video Forum and the Sixth Annual Latam Advertising and Media Summit. Below some highlights and intelligence obtained from a star roster of speakers and participants. #Portadalat 2015 will take place on June 4 and 5 2015  in Miami.

50% of ESPN Sales are multiplatform

Cynthia Evans, Managing Director Group, M Latin America, Josh Chasin, Chief Research Officer, ComScore and Marilyn Aldir, Digital Marketing Director at Televisa Publishing and Digital
THE QUEST FOR ONLINE VIDEO METRICS: Cynthia Evans, Managing Director Group, M Latin America, Josh Chasin, Chief Research Officer, ComScore and Marilyn Aldir, Digital Marketing Director at Televisa Publishing and Digital

One interesting fact provided during the Latin Online Video Forum was when Artie Bulgrin, SVP Global Research + Analytics, ESPN said that 50% of ESPN’s global sales are multiplatform. At the same panel, moderated by Cynthia Evans, Managing Director, Group M Latin America, Josh Chasin, Chief Research Officer at ComScore noted that in terms of online video metrics, “we are still operating in the wild west”. All panelists agreed that TV is going digital and will become a digital medium.”

Changing Media Mix

BRAND STORY TELLING: Carlos Espindola, e Hub Manager Latin America, 3M, Fernando Rodriguez, principal DG, Juan Carlos Pedreira, Partner/Senior Social Media Strategist Social Business Hub, Inc., Denisse Guerra, Regional Marketing Director Latam Estee Lauder
BRAND STORY TELLING: Tom Gerace, CEO, Skyword;Carlos Espindola, e Hub Manager Latin America, 3M; Fernando Rodriguez, principal DG; Juan Carlos Pedreira, Partner/Senior Social Media Strategist Social Business Hub, Inc. and Denisse Guerra, Regional Marketing Director Latam Estee Lauder

Denisse Guerra, Regional Marketing Director at Estee Lauder, noted that only four years ago 100% of Estee Lauder’s Latin American Advertising budget was invested in print media. Since the global beauty products company has diversified its ad buys and now also buys other media including digital media and TV. Guerra was one of the speakers in a panel on Brand story telling in Latin America moderated by Tom Gerace, CEO, Skyword. Gerace quoted a recent Skyword survey according to which 76% of marketers think that marketing has changed more in the past 2 years than in the past 50 years.

Mexican Investors have moved to Miami

Cesar Salazar, Venture Partner, 500 Startups
Cesar Salazar, Venture Partner, 500 Startups

In a conversation between Cesar Salazar, Venture Partner, 500 Startups and Victor Kong, president of Cisneros Interactive, Cesar Salazar explained that many Mexican venture capital and angel investors are now based in Miami from where they invest into the region. He also said that there are 2 to 3 venture capital companies in most Latin American countries. The public sector of all these countries supports VC’s. What does Salazar look for when investing in start-ups? Mostly the quality of the team and the size of the market opportunity. “It is not difficult to start a company, what is difficult is to scale its business.”

Good Design is as little Design as possible

Scott Dadich, Editor-in-Chief, Wired
Scott Dadich, Editor-in-Chief, Wired

Wired’s Scott Dadich who gave the #Portadalat’s keynote on “The future of technology by design” provided many insights about the interaction of technology and design. “Good design is as little design as possible”, Dadich claimed. “Good apps teach you as you go,” he added.

Dadich also talked to Portada about the current state of the media market. “There has never been a better time to be a journalist”, he said noting that the boom of content marketing has increased demand for journalists. On the increasing amount of  brand marketers becoming publishers, Dadich said that as a publisher-journalist he does not fear them: “We are really all in the business of fighting for attention and time.”  Dadich said that he recently increased Wired’s editorial team by 45 people, most of them in copy editing,fact checking and social media. Wired publishes between 40 and 60 online stories per day, including video stories. It recently increased its publishing time to 19 hours per day from 10 hours per day. Interestingly the home page amounts to less than 20% of total page views at Wired.com. Dadich is sceptical about rewarding journalists by the amount of clicks their stories get: “Clicks can be a race to the bottom.”  

 

El Presidente’s show

Fernando Fiore,
Fernando Fiore, “El Presidente” de la Republica Deportiva, Univision

Attendees very much enjoyed Fernando Fiore, “El presidente’s” conversation with Pacino Mancillas, Partner at AC&M Group. Fiore reminisced about all the World Cups he has been present at as well as about his friendship with many soccer legends. He voiced concern about Brazil’s readyness to host the World Cup in terms of its infrastructure. Fiore also noted how Soccer and Soccer Marketing has changed over the last decade: “It has become a huge entertainment business,” he said.

Check out more pics from #Portadalat!

The 7th Annual Latam Advertising and Media Summit will take place on June 4 and 5 2015, in Miami

#Portadalat , the Latin Online Video Forum and the 6th Annual Latin American Advertising and Media Summit,  are starting tomorrow Tuesday June 3  in Miami’s InterContinental Hotel. Maya Kosovalic, Digital & Communications Manager – Americas Zone at L’Oreal and Denisse Guerra, Regional Marketing Director Latin America at The Estée Lauder Companies are two last-minute additions to a pathbreaking program. If you have not registered yet, here is your ast chance to register at the online promotional price! (At the door prices are US$ 1,199 for the Combo, US $399 for Latin Online Video Forum,  US$800 for the Latam Summit).  Below more details about two days filled with must-know content and unparalleled networking opportunities.

Scott Dadich
Scott Dadich, Editor-In-Chief, Wired

Fernando Fiore, Presidente, Republica Deportiva

#Portadalat’s program is filled with leading brand marketers, agency and media executives who are going to discuss major growth opportunities in the Latin American and U.S. Hispanic advertising and media markets.

Two media and entertainment celebrities are adding star power to the program: Wired’s Editor-in-Chief Scott Dadich’s keynote presentation will explore “what Design means to Technology.” Dadich will introduce design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond.

Only eight days before the ‘brazuka’ starts rolling at the Soccer World Cup in Brazil, attendees will be able to get first-hand insights from Fernando Fiore. The Emmy Award Winner and soccer insider “presidente” of La Republica Deportiva (Univision) will talk about what he expects to happen on the soccer field and share his views on how the Soccer Marketing discipline will be impacted by the upcoming World Cup.

Check out the 12 ways in which #Portadalat will drive panregional marketing forward

We have designed next week’s stellar #Portadalat’s program so that attendees get the best content and key takeaways on the 12 main issues which will drive the growth of the Latin American/panregional advertising and media sector. They are:

marklarkin1. Online Video, the hottest Latin media platform: Explore how Online Video is expanding in the Latin space. What are the key challenges that have to be overcome in order for growth to be accelerated: The quest for credible metrics for video entertainment experiences as understood by Group MESPN and ComScore. Learn from Mark Larkin (photo), general manager of  global digital media player CNET, how to use online video to engage audiences worldwide. Plus, best practices from Havas, Puig and Avaya.

2. The latest research about how multiscreen consumption is evolving in the Latin American and U.S. Hispanic markets. What are the media consumption habits of today’s kids and teenagers? Key insights from Discovery, Viacom and YuMe.

3. Is there money in it? How should media owners best monetize online video. Learn from experts how best to take advantage of online video content through advertising. What a leading executive from BrightCove has to say.

fp4. Real-Time-Marketing: What does it mean in a Latin Context? As Ad-Tech companies are expanding to Latin America,  is Latin America really ready for the new world of Real-Time Marketing,programmatic,RTB’s, SSPs …? What concrete real-marketing campaign examples targeting Latin American audiences are there already and what can be learned from them? The answers by Felix Palau (photo), Brand VP Global Marketing. Américas, Heineken.

5. Panregional Content Marketing: Is there such a thing? How do major Content Marketers strategize within the local-vs panregional pendulum. Hear about actionable Latin American content marketing insights. from leading Content Marketing practitioners at 3M, Skyword and Piccolo Universe. Plus the latest addition Denisse Guerra, Regional Marketing Director Latin America ESTÉE LAUDER!

scott.dadich.feature6. The Interaction between Design and Technology. A key issue facing consumer electronics. How Design will impact technology and what this means for marketers and media, by Wired’s Editor-in-Chief Scott Dadich (photo).

7. How is panregional advertising going to evolve in a real-time marketing world? Is it going to be strengthened by it? The example of the travel services industry.

8. How Global Brand Planning impacts Latin American media buys, according to key marketers from global snack powerhouse Mondelez.

9. Mexico: Financial Service Marketing in Latin America’s second largest economy. Key takeaways on:  How to market financial services in a country where only 30% of the population has a bank account.  How Citibank-owned Banamex, integrates its  marketing with Citibank’s global marketing objectives.

cesar salazar10. What opportunities are there for Latin American tech-entrepreneurs and who is ready to finance them. A conversation between Cesar Salazar (photo), Venture Partner, 500 Startups, Mexico and Victor Kong, president of Cisneros Interactive.

fiore11. The biggest show in the World! Learn first-hand from Soccer Celebrity “El Presidente” Fernando Fiore on his bets for the Soccer World Cup which starts on June 12 in Brazil. Plus his views on the future of the soccer marketing discipline.

12. Learn about opportunities and acquire market-intelligence at #Portadalat’s popular Speednetworking function.

Table Leaders will include Vanessa Gonzalez, Managing Director, Omnicon Digital Latin America, Luis Ortuzar, Regional Marketing Director, Christian Dior Parfums LatAm & Caribbean, Anita Geller, Head Digital Marketing at Sandoz Latin America, Helber Diaz, Media Director at MediaBrands and many more!

We have designed next week’s stellar #Portadalat’s program so that attendees get the best content and key takeaways on the 12 main issues which will drive the growth of the Latin American/panregional advertising and media sector. They are:

marklarkin1. Online Video, the hottest Latin media platform: Explore how Online Video is expanding in the Latin space. What are the key challenges that have to be overcome in order for growth to be accelerated: The quest for credible metrics for video entertainment experiences as understood by Group MESPN and ComScore. Learn from Mark Larkin (photo), general manager of  global digital media player CNET, how to use online video to engage audiences worldwide. Plus, best practices from Havas, Puig and Avaya.

2. The latest research about how multiscreen consumption is evolving in the Latin American and U.S. Hispanic markets. What are the media consumption habits of today’s kids and teenagers? Key insights from Discovery, Viacom and YuMe.

3. Is there money in it? How should media owners best monetize online video. Learn from experts how best to take advantage of online video content through advertising. What a leading executive from BrightCove has to say.

fp4. Real-Time-Marketing: What does it mean in a Latin Context? As Ad-Tech companies are expanding to Latin America,  is Latin America really ready for the new world of Real-Time Marketing,programmatic,RTB’s, SSPs …? What concrete real-marketing campaign examples targeting Latin American audiences are there already and what can be learned from them? The answers by Felix Palau (photo), Brand VP Global Marketing. Américas, Heineken.

5. Panregional Content Marketing: Is there such a thing? How do major Content Marketers strategize within the local-vs panregional pendulum. Hear about actionable Latin American content marketing insights. from leading Content Marketing practitioners at 3M, Skyword and Piccolo Universe. Plus the latest addition Denisse Guerra, Regional Marketing Director Latin America ESTÉE LAUDER!

scott.dadich.feature6. The Interaction between Design and Technology. A key issue facing consumer electronics. How Design will impact technology and what this means for marketers and media, by Wired’s Editor-in-Chief Scott Dadich (photo).

7. How is panregional advertising going to evolve in a real-time marketing world? Is it going to be strengthened by it? The example of the travel services industry.

8. How Global Brand Planning impacts Latin American media buys, according to key marketers from global snack powerhouse Mondelez.

9. Mexico: Financial Service Marketing in Latin America’s second largest economy. Key takeaways on:  How to market financial services in a country where only 30% of the population has a bank account.  How Citibank-owned Banamex, integrates its  marketing with Citibank’s global marketing objectives.

cesar salazar10. What opportunities are there for Latin American tech-entrepreneurs and who is ready to finance them. A conversation between Cesar Salazar (photo), Venture Partner, 500 Startups, Mexico and Victor Kong, president of Cisneros Interactive.

fiore11. The biggest show in the World! Learn first-hand from Soccer Celebrity “El Presidente” Fernando Fiore on his bets for the Soccer World Cup which starts on June 12 in Brazil. Plus his views on the future of the soccer marketing discipline.

12. Learn about opportunities and acquire market-intelligence at #Portadalat’s popular Speednetworking function.

Table Leaders will include Vanessa Gonzalez, Managing Director, Omnicon Digital Latin America, Luis Ortuzar, Regional Marketing Director, Christian Dior Parfums LatAm & Caribbean, Anita Geller, Head Digital Marketing at Sandoz Latin America, Helber Diaz, Media Director at MediaBrands and many more!

We are kicking it up a notch to an even higher level at next week’s #Portadalat, the 6th Annual Edition of the Portada Latam Summit in Miami tomorrowTuesday June 3 and Wednesday June 4 and the Latin Online Video Forum which takes place on June 3 in the morning. Wired’s Editor in Chief Scott Dadich and Univision’s “El Presidente” star sports caster Fernando Fiore are  adding star power to a high quality program (DOWNLOAD IT HERE) studded with key brand marketing (latest addition is Denisse Guerra, Regional Marketing Director Latin America ESTÉE LAUDER), agency and media players. If you did not get your tickets yet, register at the special online promotional rate!

Scott DadichTo provide #Portadalat attendees first-hand insights and trends from the tech and media industries on the U.S. West Coast. Wired’s Editor-in-Chief Scott Dadich is flying in from San Francisco. Dadich’s keynote presentation will explore “what Design means to Technology”. Specifically, Dadich will introduce design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond. According to Dadich, Design is a key force in shaping how we consume and understand technology. Dadich will provide real world examples of tech products and talk about what that means for media professionals and consumers. Key Trends to watch including Bluetooth Smart, Ultra-HDTV, Console War VIII, Biometrics, Quantified Cars and more.

Design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond.

The biggest show in the world explained by “El Presidente”

Fernando Fiore
Fernando Fiore, Anchor  of Univision’s Republica Deportiva and Emmy® Award Winner

Only eight  days before the ‘brazuka’ starts rolling at the Soccer World Cup in Brazil, attendees will  be able to hear from Emmy Award Winner and soccer insider “presidente” of La Republica Deportiva (Univision) Fernando Fiore’s  about what he expects to happen on the soccer field. Who is going to win? Brazil, Spain, Germany, Argentina, Italy? Or is there going to be a surprise.

Fiore, who is also a soccer-marketing expert, will also share how he expects  the Soccer Marketing discipline to be impacted by the upcoming World Cup.

Other Key Players participating at #Portadalat include:

    • Josh Chasin, Chief Research Officer, Comscore
    • Annika Blockstrand, Regional Media Director,Mondelēz International
    • Carlos Espindola, eHub Manager Latin America, 3M
    • Felix Palau, Brand VP Global MKT Américas,  Heineken
    • Andrea Isaac, Head of Strategy, Havas Media International
    • Diego Fernandez-Martin, SVP/Managing Director, Starcom
    • Juan David Pinzon, president, Ariadna
    • Mark Larkin, General Manager, CNET
    • Mario Garello, Regional Marketing and Advertising Manager, Despegar
    • Ana Margarita Ramirez Zapata,Digital Marketing and Sales Manager, Americas, Melia Hotels International
    • Ricardo Rivera Alaniz, Director of Marketing, Volaris
    • Artie Bulgrin, SVP Global Research+Analytics, ESPN
    • Rebecca Drucker, CEO, Piccolo Artists
    • Luis Ortuzar, Regional Marketing Director, LVMH…and dozens more!
Fernando Fiore
Fernando Fiore, Anchor of Univision’s Republica Deportiva and Emmy® Award Winner

Soccer Celebrity Fernando Fiore has just been added to an A-list lineup of elite speakers in marketing, media and journalism at our 2014 Latam Advertising and Media Summit and the Latin Online Video Forum (#Portadalat) in Miami on June 3 and 4.   Only eight  days before the ‘brazuka’ starts rolling at the Soccer World Cup in Brazil, attendees will  be able to hear from Emmy Award Winner and soccer insider Fernando Fiore’s  about what he expects to happen on the soccer field. Fiore, who is also a soccer-marketing expert, will share how the Soccer Marketing discipline is going to be impacted by the upcoming World Cup.

We recently also announced that Mark Larkin, SVP and General Manager of CNET is going to be one of the star speakers at the Latin Online Video Forum in Miami on June 3. You will be able to hear first hand how CNET uses online video in its different forms and content to engage a global audience of over 80 million users. Larkin is going to be interviewed by Carlos Ernesto Gutierrez CEO Miami Chief Growth Officer Latin America, at McCann Worldgroup .
The Latin Online Video Forum can be attended separately or in combination with the Latam Summit. We are using the hashtag #Portadalat for both events.
Other path-breaking presenters #Portadalat attendees will be able to interact and learn actionable insights from include the following:

  • Keynote speaker: Tech Media Star Scott Dadich, Editor-in-Chief, Wired
  • Josh Chasin, Chief Research Officer, Comscore
  • Pablo Sanchez, International Media Manager, Puig
  • Mercedes Lopez Arratia, Head of Digital Marketing and Premium Marketing, Banamex
  • Annika Blockstrand, Regional Media Director,Mondelēz International
  • Carlos Espindola, eHub Manager Latin America, 3M
  • Felix Palau, Brand VP Global MKT Américas,  Heineken
  • Andrea Isaac, Head of Strategy, Havas Media International

…and dozens more!

Check out the just revealed Agenda of the Latin Online Video Forum. (June 3)
Plus check out the draft Agenda of the Portada Latam Summit.(starting June 3 in the afternoon and June 4)

Take advantage of Ticket plus 2 Hotel Nights for only US$ 699!

We are extending the amazing deal for a ticket to the Latin Online Video Forum and the Latam Summit PLUS 2 FREE HOTEL NIGHTS at the wonderful InterContinental Hotel Miami FOR ONLY  US $699 until this Friday May 9th! Register here! Or, if you don’t need a hotel get your ticket at the price of the special online promotion!