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Data

Hispanic Media

How Two Major Caribbean Publishers United to Serve U.S Audiences

The Dominican Republic’s Grupo Corripio and Puerto Rico’s Grupo Ferré Rangel are the two largest media groups in the Caribbean. Both groups have a significant commonality: a very important audience reach in the United States.  With the audience as a backbone, “both media companies joined forces in 2018 to build a larger and stronger audience network of Hispanics in the U.S,” Augusto Romano, CEO of Digo Hispanic Media tells Portada.

Out of Home Media Buying

Cesar Angulo Appointed Director New Business Development at WORLDCOM OOH

WORLDCOM OOH has appointed Cesar Angulo as its New Business Development Director in the U.S.  Angulo is based in WORLDCOM OOH’s Miami office and is responsible for leading growth and expansion in the U.S. and globally. OOH Media Buying is coming back strongly after a pandemic-induced decline in 2020. Portada talked to Angulo about opportunities and challenges ahead for WORLDCOM OOH and the Out of Home Media sector overall.

Customer Journey

New Report: 74% of Consumers Expect A Hybrid Customer Journey

The “The New Face of Local” report by Uberall & MomentFeed finds that consumers prefer a mix of online and offline experiences with a business, in a hybrid customer journey. Consumers prefer a consumer purchase journey that blends physical and digital experiences in a non-linear fashion.

State of Marketing

State of Marketing in 2021: 78% of Brands Report New or Reprioritized Metrics

Last week Salesforce released the seventh edition of its influential State of Marketing report. The report and its companion Tableau dashboards, based on a survey of over 8,200 marketers across 37 countries, offer a snapshot of how strategic priorities and challenges, marketing tactics, and technology are transforming against a backdrop of economic and social change.

CTV Meausrement

New CTV Study Dispels Major Myths About Frequency and Reach

While CTV Advertising is expected to reach US $21 billion in 2021 according to BMO Capital Markets, the media buying community continues to face challenges in measurement. That is why ANA and Innovid partnered with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges.

Numatec Launches Data-Driven Omni-Channel Media Company EKN

NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.

Measure PR

Top Three Metrics to Truly Measure PR Success for Marketing Managers

How to best measure the success of PR campaigns from branding to ultimate sales performance is often cited as a key challenge for brand marketers in the Portada network. Though measuring this success is no sorcery, a recent IBA primary research study revealed that nearly half of B2B marketing managers struggled to determine contribution levels from PR and marketing agencies within the overall business. Here Jamie Kightley, Head of Client Services, IBA International, outlines the three insightful PR metrics needed to easily track PR campaign success. 

Cookies in Digital Marketing

Global Search Ad Revenues to Hit US $171.6 Billion in 2021

According to data presented by Finaria, global search advertising revenues, the largest segment of the digital ads industry, rose by 6.7% year-over-year to US $152.6bn in 2020. The trend is set to continue in 2021, with the entire market reaching US $171.6bn value, US $19bn more than a year ago.

Cookies in Digital Marketing

5 Golden Rules for Brands to Navigate the Post-Cookies Era

Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing. As tech firms and regulators herald the end of the cookie in 2021, here are our initial steps for marketers to take, to ensure their advertising is still reaping the measurable benefits of digital marketing, but with cookies no longer at their disposal.

MarTech Investments

Giuliano Stiglitz, CEO, NUMATEC: “AI, Ecommerce, Customer Data and CTV Have the Most Growth Potential for Martech Investments”

MarTech  Investments are a key driver of the communications industry, both for entrepreneurs and investors.  Recently created NUMATEC comprehends more than 300 employees in 22 countries, and is led by a team of entrepreneurs who have successfully founded and exited multiple ventures, and now pool their resources and companies under one umbrella. We interviewed Giuliano Stiglitz, CEO of NUMATEC, to better understand his innovative company and learn about the MarTech (Marketing Technologies) sectors he sees the most potential for growth in. Numatec particularly seeks to grow in.