TL1: 21st-Century Technology, Culture, and Data
TL1: Connecting with US Hispanic audiences by blending advanced data technology with deep cultural understanding.
TL1: Connecting with US Hispanic audiences by blending advanced data technology with deep cultural understanding.
Learn how technology is democratizing access to U.S. Hispanic audiences beyond the click era, and how TL1 helps brands, agencies, DSPs, and SSPs reach US Hispanic audiences across every channel.
Publicis just made a definitive power move in the race for omnichannel dominance and the future of digital advertising by acquiring LiveRamp. Publicis can now claim approximately 4 billion consumer profiles covering roughly 91% of adult internet users globally. Will Publicis become the judge and jury in the media buying process? Is this the checkmate for the other agency holding companies? The critical role of the Trade Desk…
Mobile Commerce Trends reveal how SMS, RCS messaging and mobile wallets are reshaping purchases, engagement and brand ROI in 2026.
Across the web nearly one in three requests come from bots, according to WP Engine’s 2025 Website Traffic Trends Report. Bot related traffic is growing at a high rate. This evolution marks a turning point: traffic management is no longer a technical optimization but a strategic and financial imperative for web teams preparing for 2026.
Marketing Mix Models (MMMs) powered by Machine Learning help overcome data privacy and measurement challenges; Julian Chadwick, Founder at Zenda, explains why.
Google’s Meridian Marketing Mix Model is a transparent, AI-driven MMM solution ideal for teams starting in econometric modeling. Julian Chadwick explains why.
Marketing Mix Models evolve from broad brand analysis to granular, actionable insights for specific teams and markets.
New research reveals 97% of executives must maximize revenue in two years or face financial consequences. AI and data integration emerge as key solutions.
Publicis acquired Lotame. Is it a defensive move, like the IPG acquisition by OMG, or does it really have a chance to strengthen its data ecosystem and gain a competitive advantage?
App Science’s cross-platform analytics solution to enhance Pivot’s marketing capabilities.
The Dominican Republic’s Grupo Corripio and Puerto Rico’s Grupo Ferré Rangel are the two largest media groups in the Caribbean. Both groups have a significant commonality: a very important audience reach in the United States. With the audience as a backbone, “both media companies joined forces in 2018 to build a larger and stronger audience network of Hispanics in the U.S,” Augusto Romano, CEO of Digo Hispanic Media tells Portada.
WORLDCOM OOH has appointed Cesar Angulo as its New Business Development Director in the U.S. Angulo is based in WORLDCOM OOH’s Miami office and is responsible for leading growth and expansion in the U.S. and globally. OOH Media Buying is coming back strongly after a pandemic-induced decline in 2020. Portada talked to Angulo about opportunities and challenges ahead for WORLDCOM OOH and the Out of Home Media sector overall.
After the success of test cookieless campaigns in Mexico, similar strategies were rolled out across campaigns throughout South America, beginning with Chile and Argentina. Teads
While CTV Advertising is expected to reach US $21 billion in 2021 according to BMO Capital Markets, the media buying community continues to face challenges in measurement. That is why ANA and Innovid partnered with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges.
Dynamic creative optimization (DCO) is a major contributor to the performance of an advertising campaign. In this article we examine DCO campaigns that Digo Hispanic Media has been implementing for its clients.
Hispanic CTV provides advertisers the positive audience features of linear TV (co-viewing, large screen engagement) and the targeting and interactivity of digital marketing. Hispanics are one of the highest growing cohorts in CTV adoption. What do advertisers need to take into account when it comes to target the U.S. Hispanic consumers through CTV?
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become a hot topic, reaching into
NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.