SALES LEADS LATAM: Gatorade, Corona, Azul Linhas Aéreas…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Portada talked to John Alvarado, Crown Imports Senior Director of Brand Marketing, and a member of Portada’s Sports Marketing Board, about how his company’s brands target young U.S. sports fan.
Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Brazilian beer brand Skol is the most valuable brand in Latin America, with 20% growth in 2015, taking its brand value to US$8.5bn. Last year’s number one Corona moves to second position with growth of 6% to US$8.5bn.
Take a look at the Top Content Marketing Campaign finalists. The Award Winner will be announced at the Award Ceremony during #Portadalat in Miami on June 3-4. Havas
Agenda highlights include presentations by Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.
Agenda highlights include presentations by Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.
An exciting announcement about our upcoming #Portadalat Events in Miami on June 3-4. Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev, and based
An exciting announcement about our upcoming #Portadalat Events in Miami on June 3-4. Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev, and based
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Looking to boost its presence on draft in bars and restaurants, Corona is planning to expand Corona Light on draft nationally, and to introduce Corona Extra on draft in test markets.Corona Light draft will be featured in two television commercials during its March rollout and again in the summer selling season.