Tag

Copa Libertadores

Browsing

What: Conmebol reaches an agreement with Toyota Motor Corporation.
Why it Matters: With this deal, the South American Soccer Confederation (CONMEBOL) ̶ the continental governing body of South American soccer associations and one of FIFA’s six continental confederations ̶ adds its third sponsor to the roster of the 2017 edition of the Copa Libertadores Bridgestone. Toyota, one of the world’s largest automakers, is growing both its auto business and developing in other fields. Toyota has sponsored the Copa Libertadores since 1998.

The Conmebol Libertadores Bridgestone will count on the support of Toyota Motor Corporation for another year, after the automaker ̶ which has supported the competition since 1998 ̶ extended its sponsorship to the 2017 edition.

This is the third sponsorship contract signed by Copa Libertadores in the last month and a half, following deals signed with Amstel, through 2020, and Gatorade, covering this season.

“We are delighted to deepen and strengthen our relationship with Toyota as the official sponsor of the Conmebol Libertadores Bridgestone. This great brand has maintained a solid commitment to the development of South American soccer for many years. This alliance will be very beneficial, not only for both sides, but also for soccer fans,” said Marcos Senna, Marketing Director, Conmebol.

Copa Libertadores changed its format this season, starting play in January, and is now in the middle of group stage play with 32 teams in the running, after kicking off with 47 clubs representing up to 10 South American soccer federations.

Play will conclude in November with the Cup final, which will crown the new South American champion.

Photo: Copa Libertadores Bridgestone Conmebol

What: Liga MX and Major League Soccer are negotiating a new 2017 tournament.
Why it matters: Because after the calendar change of the Libertadores Cup led to the departure of the Mexican teams from the tournament, Liga MX is seeking to expand its current market in the United States at the club level and strengthen its positioning and income.

Mexico and U.S. soccer federations are in talks to launch a new international tournament this year with squads from both countries, with the idea of expanding their respective brands on both sides of the border.

Mexican Football Federation executives have turned their eyes north, thanks in part to the departure of the Mexican teams from the South American Copa Libertadores.

As a result, the first Liga MX teams that will participate in the new tourney are those that would have qualified for the 2017 Libertadores Cup: Tijuana, América, and Chivas de Guadalajara— which has millions of followers in the US Hispanic market. A fourth team is yet to be revealed.

Francisco Suinaga, Sports Vice President of Club Toluca and a member of the FMF Sports Development Committee, highlighted the attractiveness of the North American market and pointed out that the idea is to capitalize ̶ at the club level ̶ on the rivalry that already exists between national teams.

Subscribe to Portada Sports Marketing Updates!

To date, the only given is that four Mexican teams and four MLS clubs will be playing in the first edition of the event. Enrique Bonilla, President of Liga MX, will announce details of the new tournament in March.

Three Canadian teams also compete in the MLS, which makes their inclusion in the tourney a possibility.

A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S.-HISPANIC MARKET

Fifa will be expanding the soccer World Cup from 32 to 48 national teams starting in 2026, soccer’s governing body decided yesterday in Zurich. A World Cup with 16 more teams would produce, by FIFA’s estimates, an additional US $1 billion in television, sponsorship and ticketing revenue. The decision has also been critiqued by observers as only financially driven.

Image result for Adidas Kris Bryant

 

Adidas extended  its sponsorship  of the National League MVP and Chicago Cubs’ all-star Kris Bryant.

Telemundo Deportes launched a six-month multiplatform promotional campaign for the kick-off of the FIFA Confederations Cup 2017 which will take place in Russia in June.

The NFL signed an agreement with social network Sina Weibo, to rebroadcast some of its regular season games.

Accenture became Golden State Warriors’ official technological innovation partner at the Chase Center.

Subscribe to Portada Sports Marketing Updates!

Image result for Atlanta United FC y el Minnesota United FCThe MLS will welcome two new teams on 2017. It has been confirmed that the Atlanta United FC and the Minnesota United FC will join the organisation next year. Also, Don Graber, MLS commissioner announced that two other franchises will be announcen further on in 2017, both will have to pay US $150.

LATIN AMERICAN MARKET

Uruguay and Argentina will join forces to make the offer to become the 2030 soccer World Cup’s venue. They also want to welcome 2023 basketball World Cup.

The South American Football Confederation presented its new image, which will be used during the Continental Tourney, starting its next edition.

Image result for Atlético de Madrid

Atletico de Madrid is focusing on a Mexican Expansion, where it is planning on bringing the team’s franchise. As part of its strategy, the team has bought an important part of the team  Chiapas’ Jaguares.

Copa Libertadores also presented a new image, as part of its strategy of a new CONMEBOL, more professional, sustainable and with higher quality.