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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Citi – Publicis Group ::: MEC Interaction – ABB ::: Pedidos Ya – Vizeum ::: Global Mind – Newsan ::: Nespresso:::

Click here for previous Latam Sales leads editions

  • Citi/ global

CitiBlueWave_400x400Citi has consolidated its global media business with Publicis Groupe following a review that began in May.Publicis Groupe created One Citi Global to house creative, digital and production duties on the Citi account one year ago. One Citi Global will now hold all of the work Citi puts out, including the new media assignments.Media incumbents include WPP’s MEC, which handles Citi media in the U.S. and international regions, and Publicis Groupe’s Starcom MediaVest Group, which supports the client in a couple international markets through One Citi Global.Through separate media operations, Publicis Groupe now supports Visa (Starcom), Bank of America (Starcom) and Citi (One Citi Global).The financial services company spent US$332.5 million on domestic measured media in 2014, according to the Ad Age DataCenter.

  •  ABB/Argentina

descargaMEC Interaction has won the ABB account, a global company specializing in power technologies and automatization. Among its main tasks, the agency will be in charge of providing advice and support for the brand’s digital communication. The agency adds ABB to its portfolio of clients that includes brands such as Farmacity, OLX, Texaco, Megatlon and Energizer, among others.

  • Pedidos Ya/Argentina

descargaFollowing a media agencies pitch,  Vizeum has been chosen to handle Pedidos Ya strategy, planning and media buying. Other clients of Vizeum include OLX, Fox, Dafiti, Microsoft, Honda, Burberry and Total Lubricants.

  •  Newsan/Argentina

descarga (1)Global Mind has added Newsan to its clients portfolio. The group is engaged in the manufacture, marketing and distribution of electronics and household products, and has other brands in its portfolio such as Noblex, Atma, Siam, Compaq, Sanyo, JVC, Philco, Pioneer and Microlab.

 

  • Nespresso/ Global

descarga (1)Nespresso has added the Intenso VertuoLine Grand Cru coffee to its VertuoLine Grands Crus range.Designed for the American coffee drinker, the VertuoLine system- introduced in 2014 – is the first Nespresso system that brews both American style large-cup coffee and authentic espresso. VertuoLine revolutionized the way that coffee is brewed by utilizing unique and innovative Centrifusion bar code reading technology. This technology guarantees that each cup is prepared to perfection and finished with a silky and generous crema – the sign of world-class coffee and unprecedented quality – that sets it apart from any other single-serve coffee experience available.The Intenso Grand Cru is the newest permanent addition to the VertuoLine coffee range and was developed specifically to meet the needs and desires of intense coffee-lovers by providing the richness of an Italian espresso, in the size of a regular cup of coffee. Intenso, is the strongest aromatic coffee in the VertuoLine Grands Crus range with an intensity of nine on the Nespresso scale of one to twelve.Intenso is a blend of the highest quality Guatemalan Robusta and Latin American Arabica coffee beans that undergo a two-split short and dark roasting process. This process gives Intenso its bold brown sugar and roasted notes that take the level of intensity to exceptional levels.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

 

  • General Mills 

glogosocial_400x400WPP’s Mindshare has been named cereal giant General Mills’ new media agency. The agency’s Chicago and New York office will oversee buying and planning for the snack food and cereal giant starting October 1. General Mills will spend US$823 million on advertising during fiscal 2015, down from us$866.4 million last year.  The incumbent agency Publicis Groupe’s Zenith Media had held the account since 2001. (Check out today’s Interview with General Mills’ Monica Granados on its relaunched Que Rica Vida content marketing initiative.)

 

  • Citi

CitiBlueWave_400x400Citi has consolidated its global media business with Publicis Groupe following a review that began in May.Publicis Groupe created One Citi Global to house creative, digital and production duties on the Citi account one year ago. One Citi Global will now hold all of the work Citi puts out, including the new media assignments.Media incumbents include WPP’s MEC, which handles Citi media in the U.S. and international regions, and Publicis Groupe’s Starcom MediaVest Group, which supports the client in a couple international markets through One Citi Global.Through separate media operations, Publicis Groupe now supports Visa (Starcom), Bank of America (Starcom) and Citi (One Citi Global).The financial services company spent US$332.5 million on domestic measured media in 2014, according to the Ad Age DataCenter.

  • Pepsi

descarga (2)Pepsi-Cola is releasing a new spot together with Omnicom’S  BBDO, New York in the U.S..The new spot features Seattle Seahawks star Marshawn Lynch that plays off his notoriously evasive approach with the media. The ad was quietly posted on Pepsi’s YouTube page last weekend and has since garnered more than 720,000 views.The brand would soon be running it on TV. She also confirmed that BBDO, New York is the agency. BBDO, New York has regularly produced work for PepsiCo-owned Mtn Dew and the company has a long-running relationship with Omnicom. BBDO has also been involved in global Pepsi work in recent years. But BBDO, New York has not made a TV ad for brand Pepsi for the U.S. since 2008.

  • Snickers

SnickersSnickers has launched a new packaging gimmick featured in a new ad.The Mars-owned candy bar’s personalized wrappers jibe with its “You’re not you when you’re hungry” campaign. The bars feature 20 words like Cranky, Grouchy, Snippy, Loopy, Sleepy, Rebellious and Whiny.In the ad, named “Dial-A-Snickers,” a call center operator takes phone calls from people requesting a Snickers for a hungry loved one. The operator seeks to diagnose which bar would be appropriate for that person, given his or her “symptoms.” A bike messenger then brings the designated Snickers to the needy party.Snickers has 20 versions of the new packaging.

  • 7-Eleven/PayNearMe
7-Eleven's new Bill Pay App operated by PayNearMe makes paying thousands of bills with cash convenient 24/7 (PRNewsFoto/7-Eleven, Inc.)
7-Eleven’s new Bill Pay App operated by PayNearMe makes paying thousands of bills with cash convenient 24/7 (PRNewsFoto/7-Eleven, Inc.)

PayNearMe, a financial services technology company, has partnered with 7-Eleven, Inc. to introduce the PayNearMe Bill Pay app, enabling U.S. consumers to pay over 17,000 national and local billers with cash using a convenient barcode scan at participating 7-Eleven stores. The domestic bill payment service is the first in a line of affordable financial services that the company plans to offer cash-preferring U.S. consumers and extends the reach of PayNearMe’s existing cash merchant processing offering for businesses.The PayNearMe Bill Pay app serves as a full-service bill payment center, allowing cash users to keep track of payment history, set reminders, and securely pay their bills in under 60 seconds with one trip to their local 7-Eleven store. Most of 7-Eleven’s nearly 8,000 U.S. stores are open 24/7, allowing users with even the tightest schedules to easily and conveniently stay on top of their bills.The wide range of billers that are payable include cable companies, utilities providers and insurance companies, as well as PayNearMe’s existing merchants such as Greyhound bus, and Indego, the city of Philadelphia’s bike share program. With money transmitter licenses already secured in all 48 states where they are required, PayNearMe expects to add national and regional retailers to its payment location network in the coming months. Other financial services are expected to follow.Both the PayNearMe Bill Pay and 7-Eleven Bill Pay Operated by PayNearMe apps are available to download for free in the Google Play store or iTunes App Store. Consumers can begin paying bills in three easy steps.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Dell  ::: Shackleton  –  Kidzania – America Solidaria   :::  Mullen Lowe Group :::  Citi ::: Coca-Cola’s “Inseparable” ::: Fisher-Price – 360i :::

Click here for prior Latam Sales Leads issues

  • Dell/ Global

descarga (7)Dell has debuted ‘Future Ready’ , a new b-to-b campaign created by Y&R New York and VML New York aimed at the enterprise market. The multi-million dollar campaign debuted with a 30-second TV spot called “Beat Again,” which shows how technology helps a little girl in need of a heart transplant receive a new organ from a donor.In the TV spot, a mom is awakened by an alert on her tablet, and she wakes up her sleeping daughter for a journey to the hospital. Along the way technology assists them, from a wristband monitoring the girl’s health to secure cloud services storing her genetic data to a databank that finds the perfect donor match. At the end of the spot, a voice-over says, “and the mom who gets to hear her daughter’s heart beat once again.”A 60-second version will run online on sites including CNBC, CNN and YouTube, as well as more targeted IT sites.The campaign includes social media, mobile and out-of-home placements, and will continue to roll out with new executions during the year. The ads drive users to a microsite, where they can learn more about Dell’s technology solutions for businesses.

https://youtu.be/dg1kfjPuzIU

  • Shackleton /Chile

3HdW4Wi8_400x400Chilean agency Shackleton  has won the Kidzania and America Solidaria accounts. The former is a company of educational playgrounds, while the latter is an NGO that fights against children poverty. For the NGOs, the agency will only handle the digital account, while for Kidzania will handle all communications. This two new brands will be added to the agency’s portfolio, which include Coca Cola, CMR Falabella, Entel, Nestle and Banco Falabella.

  • Mullen Lowe Group/Global

CEkqMSeXIAAsOyxInterpublic Group of Cos. is bringing Mullen and Lowe & Partners together to form Mullen Lowe Group.Alex Leikikh, Mullen’s CEO, will become worldwide CEO of the Mullen Lowe Group. Lowe Campbell Ewald and its clients will continue to access the international network as required. The agency will operate independently within the Mullen Lowe Group.

  • Citi

CitiBlueWave_400x400Financial services company Citi, which includes Citibank, is about to conduct a global media agency consolidation review.Incumbents include MEC, which has handled Citi’s U.S. media planning and buying since 2007.  Both shops are expected to defend.The firm spent US$1.8 billion on marketing and advertising in 2014 and 2013, according to the company’s latest 10-K SEC filing. The firm did not spell out what portion of that was allocated to media spending. In the U.S., Citi spent US$332 million on ads in 2014 — down about 8% from the US$362 million it spent in 2013, per Kantar.The move follows a number of big media agency reviews that are ongoing. Others include reviews by Coca-Cola, L’Oreal, SC Johnson and Visa.

  • Coca-Cola’s “Inseparable”

descarga (2)Getting closer to Mother’s Day, Coca-Cola is launching a new video called “Inseparable,” an interactive  experience designed to tug at the heartstrings of both mother and child. It celebrates the remarkable, emotional journey of mothers and daughters, and ends with a simple message: “This Mother’s day give mom the gift she wants most. Call her.”The interactive video focuses on the unbreakable bond between mother and child, and takes viewers through the ever-changing, loving, and sometimes tumultuous relationship between mothers and daughters. During the video, viewers can toggle between the perspectives of mother, daughter and grandson allowing them to see through the eyes of each character. Upon finishing the Mother’s Day video, viewers in the U.S. and Puerto Rico  are prompted to surprise their mother with a free, 3-minute phone call to anywhere in the world.

https://youtu.be/pG9ugj2kLYA

  •  Fisher-Price 

CEUyA65WoAAwXGBFisher-Price has  introduced the new parenting awards “festival,” The Mommys created by 360i for Mother’s Day . The global social campaign rolling out in 15 countries invites Facebook users to celebrate accomplished moms by “virtually” rewarding them with one of six toy-like trophies — including an airplane with a spoon for a nose (“Super-Sonic Spoon Feeder”) and a toilet on a cake (“Potty Independence”).Each is based on a familiar stepping stone of early childhood. Users bestow an award on friends by sharing it on Facebook with the hashtag #TheMommys. “The Mommys” are part of the brand’s “Best Possible Start” platform centered around early childhood and the idea that kids’ best starts begin with Mom and Dad. The awards, launched last week and running through Mother’s Day, already have had a side effect of nurturing meaningful dialogue between parents on the Fisher-Price timeline. One of the challenges of the campaign for both client and agency has been staying tuned into the fanbase of 2.9 million Facebook users. ”

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • La Costeña/Jumex

mexico_rico_logoThe La Costeña and Jumex brands have partnered with Captura Group, a Hispanic digital agency, to launch  Mexicorico.com, a new bilingual digital platform showcasing recipes and tips focused on the true essence of Mexican cuisine and food products. Targeting both US Hispanic consumers and general market foodies, Mexicorico.com showcases traditional and contemporary Mexican recipes featuring La Costeña and Jumex products as well as associated cooking tips, ideas, and inspiration. Captura Group is supporting Vilore Foods from a media perspective and MexicoRico.com will be supported through an integrated marketing strategy that includes paid digital and in-store activations in partnership with key retailers. Read more.

  • CVS Health

d0_zpVn3_400x400CVS Health has put its media buying and planning account in review, the drug store chain has confirmed.The incumbent, WPP’s Mindshare — which won the account after a review in 2010 — is expected to participate, as is Horizon Media, according to sources. CVS spent US$84.4 million on advertising last year, according to Kantar Media.This move follows several recent changes for the health chain. Last year, CVS announced it was switching creative duties to Omnicom’s BBDO from Havas’ Arnold Worldwide.The chain also decided to stop selling tobacco products.Instead, is also launching a beauty elevation program across several thousand stores that enhances and personalizes the in-store experience.CVS is also refreshing 500 stores with a design that eliminates photo departments to introduce healthy food items.Also, as part of the My CVS Store rebrand, the chain is looking at different “clusters” of demographics, such as Hispanics, to micro-target and tailor store products and messaging to them.These moves are part of a US$200 million consolidation process designed to make the chain more efficient and to identify opportunities.CVS confirmed that it is working with Pile & Co. to help manage the review process. A decision is expected this summer.

  • Citi

CitiBlueWave_400x400Financial services company Citi, which includes Citibank, is about to conduct a global media agency consolidation review.Incumbents include MEC, which has handled Citi’s U.S. media planning and buying since 2007. Both MEC and Starcom MediaVest Group handle regions outside the U.S. Both shops are expected to defend.The firm spent US$1.8 billion on marketing and advertising in 2014 and 2013, according to the company’s latest 10-K SEC filing. The firm did not spell out what portion of that was allocated to media spending.In the U.S., Citi spent US$332 million on ads in 2014 — down about 8% from the US$362 million it spent in 2013, per Kantar.TThe move follows a number of big media agency reviews that are ongoing. Others include reviews by Coca-Cola, L’Oreal, SC Johnson and Visa.

  • Coca-Cola’s “Inseparable”

descarga (2)Getting closer to Mother’s Day, Coca-Cola is launching a new video called “Inseparable,” an interactive  experience designed to tug at the heartstrings of both mother and child. It celebrates the remarkable, emotional journey of mothers and daughters, and ends with a simple message: “This Mother’s day give mom the gift she wants most. Call her.”The interactive video focuses on the unbreakable bond between mother and child, and takes viewers through the ever-changing, loving, and sometimes tumultuous relationship between mothers and daughters. During the video, viewers can toggle between the perspectives of mother, daughter and grandson allowing them to see through the eyes of each character. Upon finishing the Mother’s Day video, viewers in the U.S. and Puerto Rico  are prompted to surprise their mother with a free, 3-minute phone call to anywhere in the world.

https://youtu.be/pG9ugj2kLYA

  • Borden Dairy Company

unnamedBorden Dairy Company, parent for LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Dieste will manage the brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets.Read more.

  •  Fisher-Price 

CEUyA65WoAAwXGBFisher-Price has  introduced the new parenting awards “festival,” The Mommys created by 360i for Mother’s Day. The global social campaign rolling out in 15 countries invites Facebook users to celebrate accomplished moms by “virtually” rewarding them with one of six toy-like trophies — including an airplane with a spoon for a nose (“Super-Sonic Spoon Feeder”) and a toilet on a cake (“Potty Independence”).Each is based on a familiar stepping stone of early childhood. Users bestow an award on friends by sharing it on Facebook with the hashtag #TheMommys. “The Mommys” are part of the brand’s “Best Possible Start” platform centered around early childhood and the idea that kids’ best starts begin with Mom and Dad. The awards, launched last week and running through Mother’s Day, already have had a side effect of nurturing meaningful dialogue between parents on the Fisher-Price timeline. One of the challenges of the campaign for both client and agency has been staying tuned into the fanbase of 2.9 million Facebook users. ”

 

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