A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at firstname.lastname@example.org. SEE A DEMO OF THE DIRECTORY!
::: Citi – Publicis Group ::: MEC Interaction – ABB ::: Pedidos Ya – Vizeum ::: Global Mind – Newsan ::: Nespresso:::
- Citi/ global
Citi has consolidated its global media business with Publicis Groupe following a review that began in May.Publicis Groupe created One Citi Global to house creative, digital and production duties on the Citi account one year ago. One Citi Global will now hold all of the work Citi puts out, including the new media assignments.Media incumbents include WPP’s MEC, which handles Citi media in the U.S. and international regions, and Publicis Groupe’s Starcom MediaVest Group, which supports the client in a couple international markets through One Citi Global.Through separate media operations, Publicis Groupe now supports Visa (Starcom), Bank of America (Starcom) and Citi (One Citi Global).The financial services company spent US$332.5 million on domestic measured media in 2014, according to the Ad Age DataCenter.
MEC Interaction has won the ABB account, a global company specializing in power technologies and automatization. Among its main tasks, the agency will be in charge of providing advice and support for the brand’s digital communication. The agency adds ABB to its portfolio of clients that includes brands such as Farmacity, OLX, Texaco, Megatlon and Energizer, among others.
- Pedidos Ya/Argentina
Following a media agencies pitch, Vizeum has been chosen to handle Pedidos Ya strategy, planning and media buying. Other clients of Vizeum include OLX, Fox, Dafiti, Microsoft, Honda, Burberry and Total Lubricants.
Global Mind has added Newsan to its clients portfolio. The group is engaged in the manufacture, marketing and distribution of electronics and household products, and has other brands in its portfolio such as Noblex, Atma, Siam, Compaq, Sanyo, JVC, Philco, Pioneer and Microlab.
- Nespresso/ Global
Nespresso has added the Intenso VertuoLine Grand Cru coffee to its VertuoLine Grands Crus range.Designed for the American coffee drinker, the VertuoLine system- introduced in 2014 – is the first Nespresso system that brews both American style large-cup coffee and authentic espresso. VertuoLine revolutionized the way that coffee is brewed by utilizing unique and innovative Centrifusion bar code reading technology. This technology guarantees that each cup is prepared to perfection and finished with a silky and generous crema – the sign of world-class coffee and unprecedented quality – that sets it apart from any other single-serve coffee experience available.The Intenso Grand Cru is the newest permanent addition to the VertuoLine coffee range and was developed specifically to meet the needs and desires of intense coffee-lovers by providing the richness of an Italian espresso, in the size of a regular cup of coffee. Intenso, is the strongest aromatic coffee in the VertuoLine Grands Crus range with an intensity of nine on the Nespresso scale of one to twelve.Intenso is a blend of the highest quality Guatemalan Robusta and Latin American Arabica coffee beans that undergo a two-split short and dark roasting process. This process gives Intenso its bold brown sugar and roasted notes that take the level of intensity to exceptional levels.